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WISN To Debut "Beat the Backup"


Weeters

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Milwaukee's Hearst-owned ABC affiliate WISN has announced that it will start using a Beat the Traffic system beginning on Monday, April 4th.

 

Interestingly enough, WISN has rebranded their system "Beat the Backup", which doesn't quite have the same "ring" to it as "Beat the Traffic". This was probably done because every other station in the market uses a name with "Traffic" in it for their traffic coverage.

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