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Couric on her way out of CBS Evening News?


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It looks like CBS may be on the verge of conceding defeat and dropping Katie Couric from her anchoring post at the CBS Evening News once her contract ends in June, according to the posted story, though the article states that she'll probably stay at the network to do stories for 60 Minutes and possibly get her own talk-show.

http://tv.msn.com/tv/article.aspx?news=637945&GT1=28103

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  • 1 month later...

Drop the American flag. It's unnecessary, incongruous and reveals a confused program that doesn't know what it is. They set up the flag for their Election 08 coverage, and decided to keep it afterwards in the vain hope that Americans would be attracted by it to watch the newscast. It doesn't work like that. You want news? You go to a show that looks like the news. Having the US flag as the backdrop was just one more blunder.

 

The program looked, breathed and felt like 1993. By far the oldest-fashioned looking of the three newscasts, I thought Katie's purpose was to change or revolutionize evening news. People want more depth - they see headlines all day, yet the program stuck with its tired old format of including a myriad of 10-second, pointless stories that added nothing to people's understandings of the news.

 

Katie's scatterbrain approach to writing and to content didn't help either. She was all about Twitter this and Facebook that. Her daily YouTube notebook was a classic case - who on earth has time to sit there, load and watch a daily YouTube of Katie's random thoughts (from the very un-unprocessed setting of her coiffed, polished CBS News set, by the way) of dubious value of any sort? (Here's the tip - you should have written your web presence content, yes, like Brian Williams. Easily accessible and transferrable in perpetuity, posted insights would have been the more journalistic path. Katie, people want depth from network news. They want a place to go for analysis, for considered writing.

 

I hope CBS News looks at the big picture and makes the gutsy decision to steer this ship in the right direction.

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