Guest Former Member 207 Posted July 24, 2009 Share Posted July 24, 2009 The "NewsCentral" branding will go hand-in-hand with the "Sports Central" branding with their sports newscasts. It's kind of a unnecessary move, but it's not the end of the world either. As long as the quality of the newscasts roughly remain the same, 2 & 9 will be fine. Unless something dramatic happens, they'll never dethrone KABC for first place, and KNBC is in such freefall right now...KCBS has second-place pretty much by default. Pretty much the same situation for KCAL at 10pm...KTTV is comfortable at #1, and KTLA is also in freefall. Let's not forget that KCAL on some nights have the lead-ins of the Dodgers (spring and summer) and Lakers (winter and springs) to make them a strong performer in prime time...but of course, KTTV has American Idol in the first quarter of the year as a lead-in some nights. Link to comment Share on other sites More sharing options...
Que 73 Posted July 24, 2009 Share Posted July 24, 2009 That doesn't look cheap. If you ask normal people, not like most members here, they refer to their local stations as "Channel __" or "Action News" (in this case). Case in point, just ask people you know who don't like television news as much as you. NewsCentral to me is just a branding to bring KCAL/KCBS under one name. Nothing big, nothing cheap, just really makes sense. Link to comment Share on other sites More sharing options...
rah6448 21 Posted July 24, 2009 Share Posted July 24, 2009 Interesting. BTW, I don't think the graphics from the duopoly currently are that bad at all, the way I see it. I agree...I think CBS 2/KCAL 9 would be great keeping their graphics the same. They are awesome, in my opinion! Link to comment Share on other sites More sharing options...
ThatSowislander 52 Posted July 24, 2009 Share Posted July 24, 2009 The thing is is that in almost every place an "umbrella branding" has been tried, it has ended up looking horribly cheap and stupid looking... case in point: [yt]lUUCnPcBwpQ[/yt] same goes for WSYX/WTTE, WPTY/WLMT, WPTA/WISE, etc. The only one who does a decent job is WTLV/WJXX (First Coast News) Don't forget WOIO/WUAB Link to comment Share on other sites More sharing options...
kjohnson 15 Posted July 25, 2009 Share Posted July 25, 2009 Gee Chris, think they said Action News enough times? A few more can be crammed in for sure. This highlights why the "NewsCentral" brand at KCBS/KCAL might become tedious. Link to comment Share on other sites More sharing options...
Mrtraveler01 737 Posted July 25, 2009 Share Posted July 25, 2009 Don't forget WOIO/WUAB Why is it that WTEV thought emulating WOIO would bring success to them? They're coping WOIO to a T with the graphics and the branding and the music, the only thing different is the VO. Anyways I didn't see why CBS thought they needed to rebrand KCBS and KCAL, I thought they were doing good ratings wise? Link to comment Share on other sites More sharing options...
Jess 1110 Posted July 26, 2009 Share Posted July 26, 2009 Anyways I didn't see why CBS thought they needed to rebrand KCBS and KCAL, I thought they were doing good ratings wise? Again... it's because Joe Viewer probably still thinks KCBS and KCAL are separate entities. In CBS' mind, using a more uniform brand on both stations will help people associate the two stations as one whole. Not all rebrands are based entirely on ratings. Look at KYW - yeah, it was in the toilet but they also really dropped the ball on the affiliation switch to CBS. And in my opinion, WTEV/WJXX is not irritating because they went to an umbrella Action News branding. WTEV/WJXX is irritating because they shove the name down viewer's throats and can't go more than 30 seconds without mentioning it. In other words, it's the execution, not the concept. If KCAL and KCBS keep the current format of their newscasts, just with a new branding, they'll be just fine. And it could be worse. We could be looking at The News on the CBS 2/KCAL 9 Information Network. Link to comment Share on other sites More sharing options...
kjohnson 15 Posted July 26, 2009 Share Posted July 26, 2009 Perish the thought, Hulk. Link to comment Share on other sites More sharing options...
noozeyeguy 0 Posted July 26, 2009 Share Posted July 26, 2009 Again... it's because Joe Viewer probably still thinks KCBS and KCAL are separate entities. In CBS' mind, using a more uniform brand on both stations will help people associate the two stations as one whole. Not all rebrands are based entirely on ratings... Probably true, although in my experience more LA viewers seems to be savvy to the KCBS/KCAL duopoly than the KTTV/KCOP one, despite the complete elimination of any My13-specific branding from the news programming (now "Fox News @ 11"). The other component is the thinly-veiled slap at the LNS. I don't know how that's working in other markets but in LA it's rapidly becoming a travesty of a mockery of a sham... Link to comment Share on other sites More sharing options...
lugnuts6 89 Posted July 27, 2009 Share Posted July 27, 2009 HulkieD "And in my opinion, WTEV/WJXX is not irritating because they went to an umbrella Action News branding. WTEV/WJXX is irritating because they shove the name down viewer's throats and can't go more than 30 seconds without mentioning it. In other words, it's the execution, not the concept. If KCAL and KCBS keep the current format of their newscasts, just with a new branding, they'll be just fine." A slight correction on your post: its WTEV/WAWS with the "ACTION NEWS" branding , WJXX/WTLV are the ones with "FIRST COAST NEWS" branding Other than that , you made some great points Link to comment Share on other sites More sharing options...
WAVY 10 Fan 232 Posted July 27, 2009 Share Posted July 27, 2009 Not feeling this change at all. Link to comment Share on other sites More sharing options...
hawgrdnsguy 0 Posted July 31, 2009 Share Posted July 31, 2009 Yikes! What were they thinking? Maybe another synergy not only Sports Central but I wonder if they will be simulcasting on KNX 1070 their Newsroom is called KNX NewsCentral?? I mean really I rather have CBS2/KCAL go back to Action News or keep the current moniker. News Central give me a break. Link to comment Share on other sites More sharing options...
1place4news 5 Posted August 28, 2009 Share Posted August 28, 2009 Already starting to take shape... http://farm3.static.flickr.com/2489/3857988891_53771d9cd7_o.jpg Link to comment Share on other sites More sharing options...
ABC7 Los Angeles 1 Posted August 30, 2009 Share Posted August 30, 2009 Wrong post... Link to comment Share on other sites More sharing options...
rah6448 21 Posted September 9, 2009 Share Posted September 9, 2009 I've been seeing the newscasts for CBS 2 show up as "CBS 2 NewsCentral" for the past 3 days now on the local program guide that's found on the TV in my den via Charter, my current cable source. Link to comment Share on other sites More sharing options...
socalnewsdude 0 Posted September 9, 2009 Share Posted September 9, 2009 I noticed that Tivo is already showing the "NewsCentral" brand in the show titles. Link to comment Share on other sites More sharing options...
TVNewsLover 727 Posted September 10, 2009 Share Posted September 10, 2009 I've always thought that the Eyewitness News brand was a better fit for CBS affiliates since the CBS logo is an eye. I've also always thought that the Action News brand was a better fit for ABC affiliates since both Action and ABC start with an "A" (especially for those affiliates that use ABC in its newscast title - it flows better). That being said, I like the fact that they are co-branding their stations under one title, and since Eyewitness News is used elsewhere in L.A., the Newscentral branding will do. Link to comment Share on other sites More sharing options...
rah6448 21 Posted September 11, 2009 Share Posted September 11, 2009 Some new details on the branding change.....the switch to "NewsCentral" will occur on the 19th,courtesy of Paul Majers on the six-o'-clock newscast. A coincidence exists in this due to the fact that their HD debut was on a Saturday. It seems that CBS 2 seems to like weekends for new stuff, i guess Link to comment Share on other sites More sharing options...
News4LA 0 Posted September 19, 2009 Share Posted September 19, 2009 New video about NewsCentral which debuts Saturday. The video shows the repainted news vans, news chopper 2 and new mic flags. Interesting how they have Ed Asner talk about Newscentral http://www.cbs2.com/video/[email protected] Link to comment Share on other sites More sharing options...
Ntropolis 593 Posted September 19, 2009 Share Posted September 19, 2009 After watching that story I like where "NewsCentral" is going. It's a pretty good attempt to market a news philosophy for today's world. Here's to hoping it'll work... Link to comment Share on other sites More sharing options...
Geoffrey 779 Posted September 19, 2009 Share Posted September 19, 2009 I'm skeptical... They were waiting for a new logo to do better journalism? Link to comment Share on other sites More sharing options...
NewsJunkie247 1 Posted September 19, 2009 Share Posted September 19, 2009 I'm liking this concept. I think it is a nice move to make more of an attempt at serious news coverage with the latest, state of the art technology. Link to comment Share on other sites More sharing options...
mbhcity 3 Posted September 19, 2009 Share Posted September 19, 2009 I'm liking this concept. I think it is a nice move to make more of an attempt at serious news coverage with the latest, state of the art technology. The Mic flags are ginourmous...but my only hope is that this experiment becomes as succesful as Prime 9 News was. Link to comment Share on other sites More sharing options...
News4LA 0 Posted September 20, 2009 Share Posted September 20, 2009 Didn't notice too much of a change except * The anchors speak at a faster pace. * Minor tweak in graphics to fit that NewsCentral logo. They should have done new graphics * The doppler is now called Newscentral Doppler. Don't care for that name. * That "mapcam" is only google earth type software which the other stations are using. * Live Dash cam in the newsvan on the Freeway on its way to the Temecula fire was just ok. * Large new mic flags are ginormous as mbhcity stated above. * After decades of the helicopter being called Chopper 2 it's now called AIR 2. I don't like that change. Being that this is a weekend newscast, I'll wait until Next week when everyone is back at work (full strengh) to see if there is a major change. Hopefully there is more tweaking next week. Link to comment Share on other sites More sharing options...
ABC7 Los Angeles 1 Posted September 20, 2009 Share Posted September 20, 2009 I'm not liking the new format. The first thing that caught my attention was that the new logo is way too large and just takes up too much space on screen. Is it just me or do the lower thirds look too cluttered as well? What's with the dash cam in the news van, isn't that why they have a helicopter? Link to comment Share on other sites More sharing options...
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