VHSgoodiesWA 270 Posted March 30 Share Posted March 30 It wasn't pronounced that way until the later 1990s. Before that, the station was using the letters of their callsign like most other stations (i.e. "weekdays at 4 on K-E-P-R TV"). Ironically, sister station KIMA had a time around 1997-99 where the station was calling itself "Kima Television", "kai-ma" as if it was a word... 1 Quote Link to comment Share on other sites More sharing options...
bmasters1 358 Posted March 30 Share Posted March 30 7 hours ago, VHSgoodiesWA said: It wasn't pronounced that way until the later 1990s. Before that, the station was using the letters of their callsign like most other stations (i.e. "weekdays at 4 on K-E-P-R TV"). Ironically, sister station KIMA had a time around 1997-99 where the station was calling itself "Kima Television", "kai-ma" as if it was a word... For the stations that have call letters that are pronounced like words, do they do it to save money, or for some other reason? 1 1 Quote Link to comment Share on other sites More sharing options...
Geoffrey 728 Posted April 2 Share Posted April 2 On 3/30/2023 at 4:23 AM, bmasters1 said: For the stations that have call letters that are pronounced like words, do they do it to save money, or for some other reason? Saving money? They probably think it's more memorable and rolls off the tongue easier. 3 1 Quote Link to comment Share on other sites More sharing options...
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