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It wasn't pronounced that way until the later 1990s. Before that, the station was using the letters of their callsign like most other stations (i.e. "weekdays at 4 on K-E-P-R TV"). Ironically, sister station KIMA had a time around 1997-99 where the station was calling itself "Kima Television", "kai-ma" as if it was a word...

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7 hours ago, VHSgoodiesWA said:

It wasn't pronounced that way until the later 1990s. Before that, the station was using the letters of their callsign like most other stations (i.e. "weekdays at 4 on K-E-P-R TV"). Ironically, sister station KIMA had a time around 1997-99 where the station was calling itself "Kima Television", "kai-ma" as if it was a word...

 

For the stations that have call letters that are pronounced like words, do they do it to save money, or for some other reason?

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On 3/30/2023 at 4:23 AM, bmasters1 said:

 

For the stations that have call letters that are pronounced like words, do they do it to save money, or for some other reason?

 

Saving money?

 

They probably think it's more memorable and rolls off the tongue easier.

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