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Why are CBS local newscasts so bad?


wofchristian

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Not really sure what’s happening at kcal/CBSLA.  The reporters seem to be changing as well as the weather anchors.  There website can’t seem to catch up with all the reporter/anchor changes.

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7 hours ago, kdex86 said:

In Boston, Baltimore, and Pittsburgh, a CBS O&O competes with a Hearst owned station.

Boston and Pittsburgh are unique in the fact that both markets have CBS O&O's, Hearst owned ABC stations, and a Big 4 station owned by Cox Media Group.

 

WBZ has actually fared well in Boston TV news ratings.  I haven't seen any official press releases for Boston station ratings in recent years, but they've consistently been #2 behind WCVB, sometimes winning a timeslot here and there.  The fact that WBZ has been around since 1948 also helps it be a strong station in the market.

Unfortunately, Next TV doesn’t seem to provide full ratings data in their Local News Close-Ups, but they do note that in the September 2023 ratings period, WBZ placed third behind WHDH at 11pm (in both the demo and total viewers). It wouldn’t surprise me if they were second in other time slots, though. Regardless of ratings, I think they put out a fantastic product; they’re definitely one of the better CBS O&Os IMO.

 

https://www.nexttv.com/news/local-news-close-up-better-things-are-bruin-in-boston

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On 2/25/2024 at 6:14 PM, carolinanews4 said:

For the CBS owned stations, I think comes down to a lack of budget and the resulting lack of identity. CBS O&Os historically have spent less than their ABC and NBC counterparts leaving them with fewer resources. To play catchup stations like WCBS and WBBM have gone through numerous rebrandings.

 

From a corporate standpoint, CBS has undervalued the "presentation" portion of TV news which has been reflected in the way they fund their local stations. They live in the Walter Cronkite era of storytelling. Admirable? Sure. But television is a visual medium and newscasts are built on a relationship with the viewer. I don't feel like CBS has ever truly embraced either of those things. The lack of investment was easier to hide in the 70s and 80s because everyone's presentation was crude. But as technology has evolved, CBS always seems to be playing catch-up. 

 

When Jeff Zucker cut NBC budgets in the early 2000s, WNBC went into their "WCBS era" where they lacked identity and money. The NBC O&O group launched Daily Connection which was a "newscast" that featured repurposed content from across NBCU properties. The pieces of the show were assembled in NYC and then fed to stations to be produced with local talent. (Sound similar to the equally generic CBS News Now broadcast from Texas?) Cost efficient? You bet. Compelling tv? Not at all.

 

WNBC eliminated Live at Five in favor of News4You and Extra. When that didn't work, WNBC played musical chairs with timeslots, anchors, and formats for years. WNBC their newsroom into a "Content Center" which was nothing more than a gimmick, like the gimmick WCBS tried in launching the short-lived CBS 2 Information NetworkIt was during this time when WCBS was able to move up to #2, not because Channel 2 was doing anything particularly compelling but because they offered stability where WNBC didn't.

 

Valari Staab, formerly with the ABC O&O group, has spent over a decade rebuilding the newsgathering resources of the NBC group. New radar technology, studios, increased digital resources, heck even new buildings have been added. CBS meanwhile appears to continue the "more with less" mantra that has been in place for over 40 years. While NBC was rebuilding, the ABC stations, with their well-defined local identities, have steamrolled everyone with a consistent and well-funded product. Meanwhile the FOX O&O group, with seemingly endless hours of local news, generates strong local revenue. 

 

What has CBS done? Slapped the last-place 'CBS News' brand onto their local stations. Most of the CBS stations lack the type of true community investment it takes to be a strong player. With audiences for linear TV newscasts continuing to shrink, one could argue it Is way too late for them to catch up. 

 

On 3/1/2024 at 10:19 PM, nycnewsjunkie said:

Unfortunately, Next TV doesn’t seem to provide full ratings data in their Local News Close-Ups, but they do note that in the September 2023 ratings period, WBZ placed third behind WHDH at 11pm (in both the demo and total viewers). It wouldn’t surprise me if they were second in other time slots, though. Regardless of ratings, I think they put out a fantastic product; they’re definitely one of the better CBS O&Os IMO.

 

https://www.nexttv.com/news/local-news-close-up-better-things-are-bruin-in-boston

SB...Wow WHDH is still doing well as an independent even beating NBC's ground-up operation at WBTS.

 

To @carolina4's point, CBS's lack of aesthetic investment is evident on the national level. Just look at CBS Sunday Morning's 2000s computer graphics and formerly chroma key set.  Their outdated graphics totally work for that homely program, but comparatively, it did not on the CBS Evening News. Norah's current set is the best they've had in years.

 

I will however credit local stations like WCBS who do have a great set. 

 

 

 

Edited by MediaZone4K
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29 minutes ago, MediaZone4K said:

 

SB...Wow WHDH is still doing well as an independent even beating NBC's ground up operation at WBTS.

 

To @carolina4's point, CBS's lack of aesthetic investment is evident on the national level. Just look at CBS Sunday Morning's 2000s computer graphics and formely chroma key set.  Their outdated graphics totally work for that homely program, but comparetively it did not on the CBS Evening News. Norah's current set is the best they've had in years.

 

I will howver credit to local stations like WCBS who do have a great set. 

 

 

 

WHDH does well since Sunbeam Television, its owner, historically does a great job and has a strong following. What WBTS (Comcast) did was to bypass them and install their own NBC Channel 10 (Really Channel 8 ) on a lower powered CD station. The viewers in the market have reacted adversely to this station and it has the lowest ratings in the market, allowing all other stations (including WSBK and WBZ CBS) better ratings. Being late to the party and rude about it will get you no favors.

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5 hours ago, techteacher50 said:

WHDH does well since Sunbeam Television, its owner, historically does a great job and has a strong following. What WBTS (Comcast) did was to bypass them and install their own NBC Channel 10 (Really Channel 8 ) on a lower powered CD station. The viewers in the market have reacted adversely to this station and it has the lowest ratings in the market, allowing all other stations (including WSBK and WBZ CBS) better ratings. Being late to the party and rude about it will get you no favors.

 

The WBTS facility is licensed as a Class A digital, but it is actually transmitting on spectrum leased from WGBX, the full-power secondary station owned by WGBH, the PBS station in town, so over-the-air coverage is not an issue.

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57 minutes ago, AmericanErrorist said:

 

The WBTS facility is licensed as a Class A digital, but it is actually transmitting on spectrum leased from WGBX, the full-power secondary station owned by WGBH, the PBS station in town, so over-the-air coverage is not an issue.

Certainly not the issue at all as they've done their best to improve the signal as far as they can get it and their facility is very modern. The problem is everyone else has had plenty of time to establish themselves and NBC Boston is pretty much a bodged-together combo of NECN and Telemundo NE with the addition of some other talent. Like in Milwaukee or Atlanta post-94, it's going to take an entire generation of talent to cycle out before they can consider themselves competitive, and where some stations were able to get a big syndicated show to lighten the load off news, that certainly isn't happening at all in 2024.

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On 3/20/2024 at 1:33 AM, AmericanErrorist said:

 

Do they actually have English-speaking Telemundo talent cross over?

Many NBC/Telemundo co-located stations do that. I’ve seen T47 reporters on WNBC.  One WNBC weather person subs on T47.  

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It's also perplexing why many CBS affiliates struggle despite being the primetime leader for so many years and having the strongest daytime lineup. To the poster's original question, it is puzzling how *non-O&O* ABC affiliates , remain market leaders in many areas despite not having that impressive of a daytime or primetime lineup anymore.  

Edited by MediaZone4K
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On 3/20/2024 at 1:33 AM, AmericanErrorist said:

 

Do they actually have English-speaking Telemundo talent cross over?

All the time NY, Boston, LA, Miami Share talent some journalists are not Latino but provide reports because their fluent in Spanish.

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5 hours ago, MediaZone4K said:

To the poster's original question, it is puzzling how *non-O&O ABC stations* especially, remain market leaders in many areas despite not having that impressive of a daytime or primetime lineup anymore.  

The best stations seem to thrive in spite of their networks, bad syndication breaks, and ownership initiatives, which is certainly being proven by the Coxpollo and Hearst ABC'ers, but it certainly helps if your station builds around the community first rather than the network that carries it, which WDJT and WANF have found out and WWJ is learning to do now.

 

Meanwhile in reverse WWL-TV seemed to turn their back on NOLA when Gannett/Tegna took over (including the inexplicable "CBS This Morning" set emulation which backfired the moment they had to move the local morning show to WUPL) and WVUE is thriving on what used to be 4's bread and butter by just embracing the city and the Saints. And even though it has to deal with Sinclair, KUTV still manages to put out a good product which is strong against KSL and KSTU, while KTVX never seemed to find its way once non-local ownership muddled and meddled it to death; it certainly didn't help that its ownership pre-Nexstar was more used to running independent/UPN stations than a network affiliate.

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16 hours ago, mrschimpf said:

The best stations seem to thrive in spite of their networks, bad syndication breaks, and ownership initiatives, which is certainly being proven by the Coxpollo and Hearst ABC'ers, but it certainly helps if your station builds around the community first rather than the network that carries it, which WDJT and WANF have found out and WWJ is learning to do now.

 

Meanwhile in reverse WWL-TV seemed to turn their back on NOLA when Gannett/Tegna took over (including the inexplicable "CBS This Morning" set emulation which backfired the moment they had to move the local morning show to WUPL) and WVUE is thriving on what used to be 4's bread and butter by just embracing the city and the Saints. And even though it has to deal with Sinclair, KUTV still manages to put out a good product which is strong against KSL and KSTU, while KTVX never seemed to find its way once non-local ownership muddled and meddled it to death; it certainly didn't help that its ownership pre-Nexstar was more used to running independent/UPN stations than a network affiliate.

To your point — looking at the Baltimore DMA, community first (and station ownership) must definately play a role. Here, the Hearst owned NBC: WBAL 11 is the market leader.

 

It's competition must definately play a role:  *CBS's WJZ, Sincalir's Fox 45, and Scripps' WMAR (ABC, 2). All three of those are weak product station owners.

Edited by MediaZone4K
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3 hours ago, MediaZone4K said:

To your point — looking at the Baltimore DMA, community first (and station ownership) must definately play a role. Here, the Hearst owned NBC: WBAL 11 is the market leader.

 

It's competition must definately play a role:  CBS's start up O&O WJZ, Sincalir's Fox 45, and Scripps' WMAR (ABC, 2). All three of those are weak product station owners.

FIFY

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42 minutes ago, LTSC1980 said:

FIFY

All four stations have billions of dollars to allocate to news operations. The thing is that it’s all about the perception of viewers. WJZ is neck and neck with WBAL-TV in this market, and the other two stations are lower tiered. In some markets, Sinclair (owners of WBFF) are in fact #1 in their market. An example of this is KUTV in Salt Lake City. It started out as having strong ratings when it came out and it still does. In each market, some stations do not run weekend news (WMAR and KTTV) and when political campaigns want to run their ads, they only want the top tiered stations in the market. WJZ and WBAL are selected primarily for these ads as the other two stations in the market are bypassed because of severely lower ratings.

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