Guest zas1977 Posted September 17, 2007 Share Posted September 17, 2007 http://broadcastingcable.com/article/CA6478887.html Link to comment Share on other sites More sharing options...
mightynine 286 Posted September 17, 2007 Share Posted September 17, 2007 Wow. How plain. Really surprising. Link to comment Share on other sites More sharing options...
Neilium 0 Posted September 18, 2007 Share Posted September 18, 2007 Less than a month before Fox Business Network (FBN) launches on cable, Fox has settled on a logo for the channel. Featuring bold gold letters against a black background, the logo sports Fox's trademark klieg lights, in the shape of twin beams shooting skyward. Ray Lambiase, vice president of Graphics for FBN, who started the project in June, says the gold is a nod to the riches one might garner from tuning in to FBN. The trickiest part was composing something that could work in the various platforms a program exists in today, whether it's on-air, online, or on a promotional item, such as a pen. “Making it look good is tough enough, but it has to work a dozen different ways,” Lambiase says. “It's not one size fits all.” Toward that end, Lambiase created the horizontal gold bar that separates “Fox” from “Business.” When the logo is used for a program's segment, “Business” can be dropped in favor of the segment title. FBN also finalized its talent and executive producers. David Asman, Cheryle Casone, Rebecca Gomez, Dagen McDowell and Stuart Varney were named anchors late last week. All come from Fox News Channel and will pull double duty. Among executive producers, Terry Baker helms the weekend and primetime hours, joining from rival CNBC. Brian Donlan, from iVillage, will handle the morning lineup. Good Morning America's Andrew Hoffman is in charge of daytime programming, and Garry Schreier, currently executive producer for business news, moves into a consulting role on Your World and FNC's Saturday-morning business block, while adding late-afternoon and early evening content at FBN to his duties. They join Neil Cavuto and Alexis Glick, managing editor and director, respectively, of Fox Business. Source: http://www.broadcastingcable.com/article/CA6478871.html?display=Breaking+News&referral=SUPP&nid=2228 Link to comment Share on other sites More sharing options...
FoxFan 1 Posted September 18, 2007 Share Posted September 18, 2007 A little bigger... I have to say it looks quite bizzy... and powerful of corse. I'm curious how the on-screen logo will look like... Link to comment Share on other sites More sharing options...
FoxFan 1 Posted September 18, 2007 Share Posted September 18, 2007 Apparently there are two threads now about the unveilled FBN logo. I have to say it looks quite bizzy... and powerful (of corse... it's FOX). I'm curious how the on-screen logo will look like... Link to comment Share on other sites More sharing options...
LosAngeles7 0 Posted September 18, 2007 Share Posted September 18, 2007 Ray Lambiase, vice president of Graphics for FBN, who started the project in June, says the gold is a nod to the riches one might garner from tuning in to FBN. While I've got no problem with the launch of the network itself, and if I got it I would likely watch it, I think that it's just a tad arrogant for FBN to say or even imply that a financial news network is going to make you a multimillionaire. The simple truth is it isn't. And I don't know of too many people who watch financial news looking for the key to prosperity; just look at the demographics if you question this. CNBC presents a product that is, for the most part, news focused, and Bloomberg is even better. FBN certainly has room to be different and appeal to a slightly different audience, but it can not deviate too much from the purpose of the standard financial newsnetwork: to deliver the news and offer analysis. Link to comment Share on other sites More sharing options...
TrfRptr 3 Posted September 19, 2007 Share Posted September 19, 2007 Lame. Link to comment Share on other sites More sharing options...
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