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Why do almost all of my local stations play musical chimes whenever the "7-day" weather graphic appears?


kdex86

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For some inexplicable reason, at least 4 of the 5 Boston local news stations play musical chimes whenever the "7-day" weather graphic appears.

 

WBZ, Boston (plays a "DUN!  Da-dun-DA-dun" sound.  Didn't do this annoying thing until 2022, when they started branding their weather forecasts as "Next" weather):

https://www.youtube.com/watch?v=2aLpr5HCjwg&t=180s

 

WCVB, Boston (plays a "dah-duh-DA-duh" sound):

https://www.youtube.com/watch?v=YO_bmPxJ8Ao&t=188s

 

WBTS, Boston (not as intrusive, but plays a 3-note, "dun-DUN-dun" sound):

https://www.youtube.com/watch?v=BVBqyCZfbSY&t=178s

 

WFXT, Boston:

https://www.youtube.com/watch?v=yjBi6i9bAC0&t=208s

 

I could not find any recent weather clips from WHDH on YouTube.  Last time I watched that station (probably when it was still NBC, it wasn't playing any stupid musical chime).

But WHY do the stations play them?  It's SO annoying and unnecessary!

Edited by kdex86
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Forecast chimes are the station's way of trying to get you to look at the screen to see the extended forecast.

 

By the way, the WBZ chime is the CBS mnemonic introduced in 2020 and the WBTS chime are the NBC chimes.

Edited by Georgie56
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1 hour ago, kdex86 said:

It's SO annoying and unnecessary!

 

Isn't this... most things local news does? "New at Six" stingers, news tickers, bugs, sponsored breaking news desks, live reporters in the field where something happened days ago... it's all annoying and unnecessary if you think about it.

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3 hours ago, Georgie56 said:

Forecast chimes are the station's way of trying to get you to look at the screen to see the extended forecast.

 

By the way, the WBZ chime is the CBS mnemonic introduced in 2020 and the WBTS chime are the NBC chimes.

Several NBC stations use the network's "G-E-C" chime sequence for their extended forecasts. My local affiliate, KFOR, started this practice about 20 years ago (when The New York Times Company still owned the station). KWTV used a chime to intro its seven-day for a time in the early 2000s, although it was limited to the morning and noon newscasts.

 

Yes, they're meant to be an attention signal. However, that purpose is complicated by the fact that often times, the meteorologist/weather anchor usually continues talking as the chime is heard.

Edited by T.L. Hughes
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