Big Rollo Smokes 131 Posted January 31 Share Posted January 31 ...to "Paramount+ with Showtime". The suits say it's all about streaming. The New York Times has the details. 2 1 Quote Link to comment Share on other sites More sharing options...
Myron Falwell 3894 Posted February 11 Share Posted February 11 Of note, the streamer is ALSO being renamed "Paramount+ with Showtime". 1 Quote Link to comment Share on other sites More sharing options...
KRAP-TV 120 Posted February 11 Share Posted February 11 Needs more words… 2 Quote Link to comment Share on other sites More sharing options...
jase 687 Posted February 11 Share Posted February 11 6 hours ago, Myron Falwell said: Of note, the streamer is ALSO being renamed "Paramount+ with Showtime". Only the premium tier of Paramount+ will be renamed. 1 Quote Link to comment Share on other sites More sharing options...
NewEgg00 175 Posted February 11 Share Posted February 11 (edited) The streaming service? Cool. The premium cable channel? There's no way they'll rebrand to such a long name like that. Edited February 11 by NewEgg00 1 Quote Link to comment Share on other sites More sharing options...
MediaZone4K 943 Posted February 12 Share Posted February 12 (edited) On 2/11/2023 at 5:58 PM, NewEgg00 said: The streaming service? Cool. The premium cable channel? There's no way they'll rebrand to such a long name like that. Anything Paramount has a penchant for excessively long names: "CBS News Bay Area Evening Edition at 5". You dont have to slap your name on everything Paramount, it creates a generic feel for all your products. Off topic but was Paramount the most famous brand in ViacomCBS to justify naming the entire company after it? At least if you named it CBS Global or something they could've slid the CBS eye logo next to everything -- like Comcast does with the Golf Channel NBC peackock logo -- to have an easy identifier. Edited February 13 by iron_lion Quote Link to comment Share on other sites More sharing options...
ColtFromGulfcoast 661 Posted February 13 Share Posted February 13 (edited) Pick a name. Either call it Paramount+ or just call it Showtime Extended or something. To call the literal cable channel Paramount+ with Showtime. Imagine what BET will be rebranded to. Tyler Perry's Paramount+ with BET, CBS, whatever shows we would have sold to the CW, Showtime, KCAL News, CBS News New York and everywhere else, Nickelodeon, MTV, Gayle King, Star Trek, Moesha reruns, Yellowstone spin-offs and other Taylor Sheridan creations but not Yellowstone itself cause we let that go to Peacock, who may or may not merge with Hulu, and also we aint got Comedy Central cause we let that go to HB...Disco...whatever the heck they'll call it. Y'all know you're thinking it. Edited February 13 by ColtFromGulfcoast 3 Quote Link to comment Share on other sites More sharing options...
mrschimpf 1527 Posted February 13 Share Posted February 13 On 2/11/2023 at 4:58 PM, NewEgg00 said: The streaming service? Cool. The premium cable channel? There's no way they'll rebrand to such a long name like that. "Honey, you want me to tape that movie on Showtime Extreme on Showtime with Parmount+?" 7 Quote Link to comment Share on other sites More sharing options...
T.L. Hughes 546 Posted February 13 Share Posted February 13 (edited) 14 hours ago, ColtFromGulfcoast said: Pick a name. Either call it Paramount+ or just call it Showtime Extended or something. To call the literal cable channel Paramount+ with Showtime. Imagine what BET will be rebranded to. Tyler Perry's Paramount+ with BET, CBS, whatever shows we would have sold to the CW, Showtime, KCAL News, CBS News New York and everywhere else, Nickelodeon, MTV, Gayle King, Star Trek, Moesha reruns, Yellowstone spin-offs and other Taylor Sheridan creations but not Yellowstone itself cause we let that go to Peacock, who may or may not merge with Hulu, and also we aint got Comedy Central cause we let that go to HB...Disco...whatever the heck they'll call it. Y'all know you're thinking it. It would make sense not to rebrand Showtime at all, considering it’s an established brand, plus the “Paramount+ with Showtime” naming scheme is very unwieldy for a linear network, even moreso when applying it to Showtime’s multiplex channels or its sports and documentary units… and don’t get me started with branding the network’s boxing and Bellator MMA broadcasts using that name. (Showtime underwent a brand refresh in August of last year, anyway, with a minimalistic black/red/white graphical look that replaced the shattered glass graphic scheme used since January 2011.) The “Paramount+ with Showtime” branding would only work in application to the linear channels in the way HBO co-brands its seven-channel linear tier with HBO Max on most pay TV providers, by only conveying that Paramount+’s ad-free Showtime tier is accessible via provider login as a complimentary offering to Showtime linear subscribers. If anything, Bakish and company should have thought of co-branding Paramount+ and Showtime as ParamountShowtime (a la the SkyShowtime streaming partnership with Sky plc in Europe). Edited February 13 by T.L. Hughes 3 Quote Link to comment Share on other sites More sharing options...
mre29 1096 Posted February 14 Share Posted February 14 On 2/13/2023 at 1:03 PM, T.L. Hughes said: It would make sense not to rebrand Showtime at all, considering it’s an established brand, plus the “Paramount+ with Showtime” naming scheme is very unwieldy for a linear network, even moreso when applying it to Showtime’s multiplex channels or its sports and documentary units… and don’t get me started with branding the network’s boxing and Bellator MMA broadcasts using that name. I can't wait to see how they re-brand The Movie Channel. "Paramount+ with Showtime and The Movie Channel"? This just feels like Paramount is either raising the white flag of surrender and acknowledging HBO's superiority in the premium cable space...or doing the equivalent of saying, "Hey! No one messes with my son Shoey! He's a PARAMOUNT!" 4 Quote Link to comment Share on other sites More sharing options...
T.L. Hughes 546 Posted February 14 Share Posted February 14 (edited) 34 minutes ago, mre29 said: I can't wait to see how they re-brand The Movie Channel. "Paramount+ with Showtime and The Movie Channel"? This just feels like Paramount is either raising the white flag of surrender and acknowledging HBO's superiority in the premium cable space...or doing the equivalent of saying, "Hey! No one messes with my son Shoey! He's a PARAMOUNT!" The Movie Channel and Flix have been the Meg Griffins of the Showtime Networks family since shortly before the 2005 CBS-Viacom split. Neither TMC, TMC Xtra nor Flix are even available as live feeds on the Showtime streaming service, or on the Showtime add-ons sold through channel stores (Apple TV, YouTube Primetime Channels, Roku and Prime Video) and live TV streaming services (Hulu, YouTube TV, Philo, etc.); this is likely also true on the Paramount+ Showtime tier. TMC and Flix barely get any promotion aside from references by pay TV providers that sell the Showtime channel package, haven’t even been given a full slate of multiplex channels (The Movie Channel just has TMC Xtra and Flix has no additional networks), and haven’t updated their branding since the former debuted its current logo and graphic scheme in 2006. Edited February 14 by T.L. Hughes Quote Link to comment Share on other sites More sharing options...
mrschimpf 1527 Posted February 14 Share Posted February 14 24 minutes ago, T.L. Hughes said: The Movie Channel and Flix have been the Meg Griffins of the Showtime Networks family since shortly before the 2005 CBS-Viacom split. Neither TMC, TMC Xtra nor Flix are even available as live feeds on the Showtime streaming service, or on the Showtime add-ons sold through channel stores (Apple TV, YouTube Primetime Channels, Roku and Prime Video) and live TV streaming services (Hulu, YouTube TV, Philo, etc.); this is likely also true on the Paramount+ Showtime tier. They're simply an artifact of the late 90s when we thought multiple networks and pay-per-view movies with staggered start times were the future, not realizing we'd need all the bandwidth they took up for on-demand services where waiting for "VCR Theatre" would be pointless because the movie could be accessed at 2:47pm in a few remote commands rather than 1am on a VHS tape set on a timer. They remain only the same reason we still have an MTV2 or Nicktoons Network; PG won't pare them out until they have to capitulate to provider demands. Nobody needs a live and streaming version of Flix because their movies are already in the Showtime streaming tier. Quote Link to comment Share on other sites More sharing options...
T.L. Hughes 546 Posted February 14 Share Posted February 14 (edited) 2 hours ago, mrschimpf said: They're simply an artifact of the late 90s when we thought multiple networks and pay-per-view movies with staggered start times were the future, not realizing we'd need all the bandwidth they took up for on-demand services where waiting for "VCR Theatre" would be pointless because the movie could be accessed at 2:47pm in a few remote commands rather than 1am on a VHS tape set on a timer. They remain only the same reason we still have an MTV2 or Nicktoons Network; PG won't pare them out until they have to capitulate to provider demands. Nobody needs a live and streaming version of Flix because their movies are already in the Showtime streaming tier. It never made sense to me that TMC and Flix haven’t been made available as livestreams within Showtime’s streaming add-ons, especially when you consider that they (along with Starz’s Movieplex channels) are the only premium channels whose feeds are not available on streaming in some capacity. WBD sells Cinemax and MGM/Amazon sells ScreenPix as standalone vMVPD and channel store add-ons (despite some library content redundancies with those of their sister premium channels, HBO and MGM+ [the network formerly known as Epix]), and Lionsgate includes live feeds of the Starz Encore channels on Starz’s streaming add-ons. Edited February 15 by T.L. Hughes Quote Link to comment Share on other sites More sharing options...
mre29 1096 Posted February 16 Share Posted February 16 On 2/14/2023 at 6:23 PM, mrschimpf said: They're simply an artifact of the late 90s when we thought multiple networks and pay-per-view movies with staggered start times were the future, not realizing we'd need all the bandwidth they took up for on-demand services where waiting for "VCR Theatre" would be pointless because the movie could be accessed at 2:47pm in a few remote commands rather than 1am on a VHS tape set on a timer. They remain only the same reason we still have an MTV2 or Nicktoons Network; PG won't pare them out until they have to capitulate to provider demands. Nobody needs a live and streaming version of Flix because their movies are already in the Showtime streaming tier. I for one am looking forward to the great culling of cable channels. It's long overdue. The multiplexes should be among the first to go, of course -- all the extra HBOs, Showtimes, MTVs, Nicks, VH1s, etc. It's 2023; who needs eight flavors of HBO (plus their west coast feeds) when you have HBO Max? But the absolute first channels that need to go? Music Choice and its ilk. 1 Quote Link to comment Share on other sites More sharing options...
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