noggi 542 Posted September 29, 2022 Share Posted September 29, 2022 Trying to make Scripps into a household name: https://tvnewscheck.com/journalism/article/scripps-news-to-debut-on-jan-1/ Quote Link to comment Share on other sites More sharing options...
TexasTVNews 1355 Posted September 29, 2022 Share Posted September 29, 2022 Scripps News? Why can't they called Ion News. I can picture it... Ion News, Positively Reporting. 7 Quote Link to comment Share on other sites More sharing options...
tvtime07 248 Posted September 29, 2022 Share Posted September 29, 2022 Newsy was a cool and fresh brand, I think it's more catchy than "Scripps News". I wonder if Scripps News and Scripps stations will have a unifying brand aka new graphics packages and music coming soon? I mean, they might as well standardize the whole thing. 2 Quote Link to comment Share on other sites More sharing options...
nycnewsjunkie 1211 Posted September 29, 2022 Share Posted September 29, 2022 I like it. I think Scripps is a much more familiar name for people, given both the Spelling Bee and the long history of both newspaper publishing and broadcasting. 4 minutes ago, tvtime07 said: Newsy was a cool and fresh brand, I think it's more catchy than "Scripps News". I wonder if Scripps News and Scripps stations will have a unifying brand aka new graphics packages and music coming soon? I mean, they might as well standardize the whole thing. As far as graphics go, Newsy>Scripps stations IMO. 7 Quote Link to comment Share on other sites More sharing options...
mrschimpf 1782 Posted September 29, 2022 Share Posted September 29, 2022 Like so many ironies of the Scripps/Journal deal that spun-off the newspapers only for them to get Gannetted then Apolloed into hedge fund hell (and now Milwaukee's Radio City no longer has a radio station in it), that a long-respected newspaper chain's name is now on a TV network is something I could've never pictured. Gotta use that brand equity and the lighthouse logo just has natural possibilities in any graphics package. 7 Quote Link to comment Share on other sites More sharing options...
Manny NYC 27 Posted September 30, 2022 Share Posted September 30, 2022 9 hours ago, noggi said: Trying to make Scripps into a household name: https://tvnewscheck.com/journalism/article/scripps-news-to-debut-on-jan-1/ Can't really develop a brand if you rebrand a year after going OTA. 3 Quote Link to comment Share on other sites More sharing options...
C Block 1454 Posted September 30, 2022 Share Posted September 30, 2022 Honestly, that sounds a lot better. Imagine the embarrassment of telling someone "I'm a Newsy correspondent." Or calling up someone and saying "Hello, I was wondering if you could give a comment on this story to Newsy." Scripps News sounds more like a body within the company with a broad set of news resources rather than some quippy online news upstart that they just so happened to buy a few years ago. The only thing that's a little puzzling is that Newsy underwent a rather nice visual rebrand not even a year ago. 8 Quote Link to comment Share on other sites More sharing options...
Megatron81 162 Posted October 4, 2022 Share Posted October 4, 2022 Why didn't Scripps just do that last year at this time why now change to Scripps News. 1 Quote Link to comment Share on other sites More sharing options...
Newsjunkie24 494 Posted October 4, 2022 Share Posted October 4, 2022 11 hours ago, Megatron81 said: Why didn't Scripps just do that last year at this time why now change to Scripps News. Especially since the current logo and graphics package launched just last year alone. 2 Quote Link to comment Share on other sites More sharing options...
alaskanews 102 Posted October 4, 2022 Share Posted October 4, 2022 Knowing Scripps they probably did audience research to see which name had more brand recognition. Scripps is a recognizable name due to its legacy media, cable channels, healthcare (in Southern California even if it is unrelated to the modern media company - founder Ellen Browning Scripps's brother is Edward Willis Scripps "EW Scripps,) and the spelling bee, whereas Newsy is very niche. 4 1 Quote Link to comment Share on other sites More sharing options...
Tyler 150 Posted October 5, 2022 Share Posted October 5, 2022 On 10/4/2022 at 2:48 PM, alaskanews said: Knowing Scripps they probably did audience research to see which name had more brand recognition. Scripps is a recognizable name due to its legacy media, cable channels, healthcare (in Southern California even if it is unrelated to the modern media company - founder Ellen Browning Scripps's brother is Edward Willis Scripps "EW Scripps,) and the spelling bee, whereas Newsy is very niche. I would argue that I wouldn’t want to be affiliated with those outlets and would have doubled down on the Newsy brand. It’s new and refreshing sounding. Scripps News sounds old and lame. 1 1 Quote Link to comment Share on other sites More sharing options...
ABC 7 Denver 1486 Posted October 6, 2022 Share Posted October 6, 2022 25 minutes ago, Tyler said: I would argue that I wouldn’t want to be affiliated with those outlets and would have doubled down on the Newsy brand. It’s new and refreshing sounding. Scripps News sounds old and lame. It may be old and lame, but it's a known commodity. 3 Quote Link to comment Share on other sites More sharing options...
TheSpeedKing 263 Posted October 6, 2022 Share Posted October 6, 2022 7 minutes ago, ABC 7 Denver said: It may be old and lame, but it's a known commodity. Well then, known commodities suck. Add a little bit of mystery. There’s a reason why it’s “The National” rather than “The National News” on CBC. 1 1 Quote Link to comment Share on other sites More sharing options...
nycnewsjunkie 1211 Posted October 6, 2022 Share Posted October 6, 2022 3 minutes ago, TheSpeedKing said: Well then, known commodities suck. Add a little bit of mystery. There’s a reason why it’s “The National” rather than “The National News” on CBC. And that reason is because the name “The National” is a known commodity. That’s a brand with decades of exposure. Newsy is not. When your company has a long history of journalism, why not capitalize on it to grow both your streaming network and national portfolio? 4 Quote Link to comment Share on other sites More sharing options...
compubit 642 Posted October 6, 2022 Share Posted October 6, 2022 I’m in the “Scripps News” camp… To me, Newsy sounds a bit hokey for what it is. I’m definitely not complaining about the content, but not a fan of the name. Jim 5 1 Quote Link to comment Share on other sites More sharing options...
mrschimpf 1782 Posted October 25, 2022 Share Posted October 25, 2022 It looks like Scripps has added a couple hours of the Morning Rush block to Ion stations daily (it seems to be market-to-market), which is a great move, really. I'm interested to see if an unheralded addition of Scripps News/Newsy content to Ion can outrate NewsNation (I'm sure Sinclair's National Desk does the same thing easily). 2 Quote Link to comment Share on other sites More sharing options...
Megatron81 162 Posted October 31, 2022 Share Posted October 31, 2022 Morning Rush isn't on WZPX I haven't seen it anyways looks to be crime dramas mostly what WZPX airs in the mornings other than Fri when they air the E/I stuff that FCC makes them air and all TV stations as well. Quote Link to comment Share on other sites More sharing options...
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