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WFMJ new look


tyrannical bastard

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The Mahoning Valley's only locally owned TV station, has refreshed their look slightly.

https://www.youtube.com/watch?v=fWg9LAr0XBs

 

Gone is the old 90s era animated 3D peacock background , in favor of the flatter, drop-shadowed variety more visible in the modern NBC look.

 

It's a much more refined look, and is probably the best WFMJ has looked since the mid 1990s! 

The set remains though.  And they are yet another station that has picked up Stephen Arnold's 'Guardian".  Probably only because WKBN is sticking with 615's "Impact".

 

And unlike the last look, the lower third's don't use Arial!!!!

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It's got to be some syndicated package.  Like WFMJ, KRGV is part of a smaller company (who also owns WBRZ in Baton Rouge).   Since TV is dominated by corporate packages anymore, any idea who could have designed this?

On 9/13/2022 at 11:25 AM, Tyler said:

The Valleys Watchdog? That looks like a security system logo. 

Good lord, I missed that on the YT clip.  I've been watching recent newscasts and I haven't seen that.  They may have had second thoughts on it too.

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On 9/15/2022 at 8:23 AM, tyrannical bastard said:

It's got to be some syndicated package.  Like WFMJ, KRGV is part of a smaller company (who also owns WBRZ in Baton Rouge).   Since TV is dominated by corporate packages anymore, any idea who could have designed this?

Good lord, I missed that on the YT clip.  I've been watching recent newscasts and I haven't seen that.  They may have had second thoughts on it too.

Ruth Dial, formerly of Giant Octopus. She designed the KRGV look and the previous WFMJ look. 
 

KRGV:

https://ruthdial.com/project#krgv
 

WFMJ:

https://ruthdial.com/project#wfmj

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48 minutes ago, HoosierNewsie said:

Ruth Dial, formerly of Giant Octopus. She designed the KRGV look and the previous WFMJ look. 
 

KRGV:

https://ruthdial.com/project#krgv
 

WFMJ:

https://ruthdial.com/project#wfmj

The prior WFMJ look was a good look as well, WFMJ just never properly implemented the lower thirds (using Arial instead of the correct font). 

The logo itself was an improvement over the abomination they had since 2000-01.

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