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New audio imaging for WBBM


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Not sseing anything online yet, but WBBM (the AM/FM news radio version of course, not the pop FM) just unveiled their first sonic branding in around twenty years and the FM broadcast on 105.9 is now fully emphasized in it with no sign of 780 outside the ID. It's a match for the older version, just much more modernized...and now traffic has music backing it for the first time ever. No logo change with this one since they did that a few years back already.

 

If you can hear it I think you'll like it; it's like the KYW sonics, if a little more 'Chicago hard-edged'.

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They've dropped their long time musical logo for an altered version. Makes me wonder if that was a conscious decision, or if TM owns that musical logo outright.

Edited by ctmajka
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On 7/24/2022 at 9:32 AM, ctmajka said:

They've dropped their long time musical logo for an altered version. Makes me wonder if that was a conscious decision, or if TM owns that musical logo outright.

It might have been a purposeful decision as the older package is intended for true news radio stations, but more and more is used by 'news/talk' stations where the news is second to the talk, so it's now one of those 'misnomer' packages. Thus after everyone else changed in the group, WBBM/Audacy were ready to ditch and modernize it.

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Still glad they kept the "Newsradio" branding, unlike KNX and their rebranding. KNX does have the better overall audio image though, maybe even the best in the Audacy chain (other than 1010 WINS). 

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  • 3 weeks later...

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