bostonmediaguy 108 Posted July 7, 2022 Share Posted July 7, 2022 In perhaps a sign of wider things to come, WBZ/Boston is (yet again) launching a 10pm newscast airing on sister-station WSBK/Boston on July 18. It will be titled "CBS News Boston Now on TV38." I've included a screenshot from the station's TitanTV program schedule. Could this be a sign of a full rebrand from WBZ News? While it could certainly be part of the "hybrid, local-to-national multiplatform newscasts for several of the company’s CW, independent and MyNetwork TV-affiliated stations" that CBS Stations is launching, the branding is odd. If it's just going to air on TV38, why include the station's brand in the title? 1 Quote Link to comment Share on other sites More sharing options...
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