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May Sweeps 2022


Devin
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Pittsburgh's May sweeps ratings for weekday local TV newscasts showed a rising tide for WTAE-TV, with a first-place finish at 5 and 6 a.m. and 6 p.m. in households and the key demo of viewers ages 25-54. In the mornings, WTAE’s newly-configured, three-anchor newscast put the station further ahead of its rivals than it was in May 2021.

KDKA-TV came in first in households at noon, 4, 5 and 11 p.m. The station was first in the demo at noon and 4 p.m. And KDKA’s 10 p.m. newscast on WPCW-TV, now anchored by Royce Jones, was first at 10 p.m. in households (a hair ahead of WPGH-TV in the demo).

WPXI took first place in the demo at 5 and 11 p.m.

Ratings released last week by Nielsen include household ratings that reflect a measure of popularity and the more important-to-stations demographic ratings, including the key demo of ages 25-54, that are used to set ad rates.

Year-to-year, newscast ratings are generally down in most time periods with mornings holding up better than other daypart ratings.

At 4 p.m., the addition of newscasts on WPXI and WTAE cut KDKA’s ratings by almost three ratings points, compared to 2021 even though Channel 2 still came in first. WPXI’s 4 p.m. ratings were off by more than three ratings points compared to when it had “Judge Judy” in the time period in 2021.

The addition of WPXI’s 6:30 p.m. newscast on WPGH-TV drew a 0.4 rating and 1 share in household and 0.2/1 in the demo. A year earlier, reruns of “Two and a Half Men” drew 1.5/3 household and 0.7/3 in the demo.

 

Source :Rob Owen of the Tribune Review https://triblive.com/aande/movies-tv/tv-talk-streaming-saves-the-mid-tier-movie-wtae-tv-improves-morning-news-lead-in-may-sweeps/

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