sfomspphl 453 Posted May 20, 2022 Share Posted May 20, 2022 (edited) Really interesting post here on Newscaststudio about Queen City News' theme, which launched after their rebrand, and wouldn't have happened had something else not fallen through. Great intent here with wanting something timeless, accessible, WPVI like. Going back to having full opens that take their time to build a sonic brand. Using organic instruments over synth samples. Aligning with the 'smiling people on the streets' visuals. All very promising things. But the execution here...while quality production...just comes across as too somber to my ears. There's not that sense of upbeat that should go along with community shots. And the pace of the melody seems too slow for news. Maybe future cuts will explore those dimensions. https://www.newscaststudio.com/2022/05/17/charlotte-queen-city-news-music-package/ Edited May 20, 2022 by sfomspphl 1 Quote Link to comment Share on other sites More sharing options...
CLT-DCA-ORF-PTI 86 Posted May 20, 2022 Share Posted May 20, 2022 Interesting read. Being in the market, I hear it, and especially the signature, as soon as I heard it, I heard a hint of Aerial (Which I am actually a fan of - lol). I definitely knew from that point it was a Stephen Arnold theme. But I also agree, it is kind of somber to me. I am interested to see what the future cuts would sound like. 1 Quote Link to comment Share on other sites More sharing options...
mark 55 Posted May 21, 2022 Share Posted May 21, 2022 Anyone else reminded of this when they hear the theme? I like it but I'm reminded of this series every time I hear it. 2 Quote Link to comment Share on other sites More sharing options...
dpb 35 Posted May 22, 2022 Share Posted May 22, 2022 Strong resemblance indeed! Do we know if that is a Stephen Arnold composition too? Quote Link to comment Share on other sites More sharing options...
PTVNews 188 Posted May 23, 2022 Share Posted May 23, 2022 On 5/21/2022 at 2:04 PM, mark said: Anyone else reminded of this when they hear the theme? I like it but I'm reminded of this series every time I hear it. I KNEW it sounded familiar but couldn't think of what from. Definitely this! 1 Quote Link to comment Share on other sites More sharing options...
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