Myron Falwell 3894 Posted April 5, 2022 Share Posted April 5, 2022 (edited) With all due respect to the phrase, “don’t judge a book by its cover,” here’s two more salient phrases that more appropriately apply here, and they run hand-in-hand: 1. You will never get a second chance to make a great first impression. 2. Perception is reality. If you live in Fresno, and you stumbled upon that debut newscast and saw it looked no-budget with stories lifted from other stations, a Podcaster doing sports, and a setup that sure as hell lent credence to Scott Jones’s slam (which, considering Scott’s irrationally absurd hatred of Dave Lougee, sure doesn’t mean much), you’re likely not going to tune back to that newscast ever again. If the perception is that it’s an cheap newscast with no effort or care put into it whatsoever, then good luck changing that. Other options exist in the Fresno market, including a freaking O&O. Watch them instead. The fact this debut newscast already went viral is a testament to both sayings. Few will watch that second newscast in comparison to the debut. It’s how things work. Edited April 5, 2022 by Myron Falwell 3 Quote Link to comment Share on other sites More sharing options...
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