Georgie56 2959 Posted January 18, 2022 Share Posted January 18, 2022 (edited) With KTVT, WJZ, WBBM, and now KCNC all switching to First Alert Weather, I have cause to believe that this is a groupwide mandate (with the exceptions of Los Angeles, Philadelphia, Boston, and Miami). Edited January 18, 2022 by Georgie56 1 1 Quote Link to comment Share on other sites More sharing options...
ABC 7 Denver 1486 Posted January 18, 2022 Share Posted January 18, 2022 18 minutes ago, Georgie56 said: With KTVT, WJZ, WBBM, and now KCNC all switching to First Alert Weather, I have cause to believe that this is a groupwide mandate (with the exceptions of Los Angeles, Philadelphia, Boston, and Miami). Some moronic consultant came up with this. 3 1 Quote Link to comment Share on other sites More sharing options...
TheSpeedKing 263 Posted January 18, 2022 Share Posted January 18, 2022 6 minutes ago, ABC 7 Denver said: Some moronic consultant came up with this. Raycom's First Alert News was a big hit. Now we have First Alert Weather to match! Quote Link to comment Share on other sites More sharing options...
who?cares 235 Posted January 18, 2022 Share Posted January 18, 2022 24 minutes ago, ABC 7 Denver said: Some moronic consultant came up with this. SmithGeiger. Quote Link to comment Share on other sites More sharing options...
ABC 7 Denver 1486 Posted January 18, 2022 Share Posted January 18, 2022 2 minutes ago, who?cares said: SmithGeiger. You know the one. HATE THEM. Quote Link to comment Share on other sites More sharing options...
GodfreyGR 422 Posted January 18, 2022 Share Posted January 18, 2022 I have a hard time seeing WCCO adopting this. They've been "WCCO Weather" since 2005-ish. and overall, the Minneapolis-St. Paul market has avoided these kind of brandings. KSTP is "Minnesota's Weather Authority" but everyone else is *station name* weather. No one even takes the WeatherRate bait. 1 Quote Link to comment Share on other sites More sharing options...
tjt24 289 Posted January 18, 2022 Share Posted January 18, 2022 44 minutes ago, GodfreyGR said: I have a hard time seeing WCCO adopting this. They've been "WCCO Weather" since 2005-ish. I have the same feeling about KDKA. I wouldn't be surprised if they do adopt this brand honestly, but I'm not sure how it would look or sound. They've been branded as either KDKA Weather or KDKA Local Weather since at least 05 or 06, and while the branding is simple, I've always felt like they needed a stronger branding for weather. And I don't know if First Alert Weather is the right brand for KD. 49 minutes ago, GodfreyGR said: No one even takes the WeatherRate bait. I thought the same thing about the Pittsburgh stations, but WTAE took the bait sometime last year. I'm not sure when exactly. 1 Quote Link to comment Share on other sites More sharing options...
ABC 7 Denver 1486 Posted January 19, 2022 Share Posted January 19, 2022 3 hours ago, GodfreyGR said: I have a hard time seeing WCCO adopting this. They've been "WCCO Weather" since 2005-ish. and overall, the Minneapolis-St. Paul market has avoided these kind of brandings. KSTP is "Minnesota's Weather Authority" but everyone else is *station name* weather. No one even takes the WeatherRate bait. Let's be honest, it's WeatheBait. Let's call it what it is. 2 1 1 Quote Link to comment Share on other sites More sharing options...
GodfreyGR 422 Posted January 19, 2022 Share Posted January 19, 2022 3 hours ago, tjt24 said: but I'm not sure how it would look or sound I don't know nearly as much about the Pitt market as you do, but it seems similar enough to the point where corporate mandates often get bucked... And as long as they have the ratings to back up noncompliance, CBS would be dumb to make them fall in line. Although for WCCO, I never understood why they dumped "4 Warn Storm Team", it was a good play on the channel number (and an answer to KSTP's "SkyMax5") 1 1 Quote Link to comment Share on other sites More sharing options...
ABC 7 Denver 1486 Posted January 19, 2022 Share Posted January 19, 2022 Quote Link to comment Share on other sites More sharing options...
GodfreyGR 422 Posted January 19, 2022 Share Posted January 19, 2022 46 minutes ago, ABC 7 Denver said: Imitation is the most sincere form of flattery? Whats next? KCNC gets a clone of Lisa Hidalgo? Quote Link to comment Share on other sites More sharing options...
ABC 7 Denver 1486 Posted January 19, 2022 Share Posted January 19, 2022 1 hour ago, GodfreyGR said: Imitation is the most sincere form of flattery? Whats next? KCNC gets a clone of Lisa Hidalgo? Don't forget KDVR/KWGN: Oh, and KMGH "stole" it from a station in Texas. Quote Link to comment Share on other sites More sharing options...
susquvalleywgal 467 Posted January 19, 2022 Share Posted January 19, 2022 I would be perfectly okay with NBC10 Philadelphia getting EARTHWATCH Weather back and CBS3 Philly getting First Alert Weather. -- Matt 1 Quote Link to comment Share on other sites More sharing options...
Spintech33 126 Posted January 19, 2022 Share Posted January 19, 2022 Which consultant thought it was great to rip off some of the NBC O&O's First Alert Weather SMH. 2 Quote Link to comment Share on other sites More sharing options...
GodfreyGR 422 Posted January 19, 2022 Share Posted January 19, 2022 39 minutes ago, Spintech33 said: Which consultant thought it was great to rip off some of the NBC O&O's First Alert Weather SMH. Same folks who tell stations to brand every fire/crash/disturbance as Breaking News. Can move this thought to speculation or breakroom to keep some people happy, but when's the last time a consultant had an original idea? 1 Quote Link to comment Share on other sites More sharing options...
ABC 7 Denver 1486 Posted January 20, 2022 Share Posted January 20, 2022 (edited) 15 hours ago, Spintech33 said: Which consultant thought it was great to rip off some of the NBC O&O's First Alert Weather SMH. Actually, that's a SmithGeiger decision as well. Edited January 20, 2022 by ABC 7 Denver 1 Quote Link to comment Share on other sites More sharing options...
panewswatcher69 24 Posted January 22, 2022 Share Posted January 22, 2022 On Monday, January 17th, 2022, KDKA Pittsburgh debuted a new floor to ceiling Giant Weather Wall. 2 Quote Link to comment Share on other sites More sharing options...
Georgie56 2959 Posted January 24, 2022 Author Share Posted January 24, 2022 WCBS has joined the party. 1 Quote Link to comment Share on other sites More sharing options...
tjt24 289 Posted January 24, 2022 Share Posted January 24, 2022 (edited) On 1/22/2022 at 12:24 AM, panewswatcher69 said: On Monday, January 17th, 2022, KDKA Pittsburgh debuted a new floor to ceiling Giant Weather Wall. They actually debuted it during their winter storm coverage the night before, but it is a nice addition to the set. It's right next to the weather center where a touchscreen monitor once was. Edited January 24, 2022 by tjt24 1 Quote Link to comment Share on other sites More sharing options...
Kenneth Kissel 280 Posted January 26, 2022 Share Posted January 26, 2022 On 1/22/2022 at 12:24 AM, panewswatcher69 said: On Monday, January 17th, 2022, KDKA Pittsburgh debuted a new floor to ceiling Giant Weather Wall. Here it is in action. 1 Quote Link to comment Share on other sites More sharing options...
qunewsguy 366 Posted January 27, 2022 Share Posted January 27, 2022 Man that's a super slow camera move going on there. I'm not sure I've ever seen a 3-minute truck/pan like that before LOL 2 Quote Link to comment Share on other sites More sharing options...
east-tx-tv 102 Posted January 27, 2022 Share Posted January 27, 2022 On 1/18/2022 at 3:15 PM, Georgie56 said: With KTVT, WJZ, WBBM, and now KCNC all switching to First Alert Weather, I have cause to believe that this is a groupwide mandate (with the exceptions of Los Angeles, Philadelphia, Boston, and Miami). Finally an end to the dueling "weather experts" thing between KTVT ("Texas weather experts") and KXAS ("weather experts"). Quote Link to comment Share on other sites More sharing options...
SFTV 459 Posted January 27, 2022 Share Posted January 27, 2022 KPIX adopted the new motto https://youtu.be/D8J_lZDQNGs Quote Link to comment Share on other sites More sharing options...
appleachian 123 Posted January 31, 2022 Share Posted January 31, 2022 (edited) Gray holds a trademark on the “First Alert Weather” branding. It was Raycom’s brand and Gray inherited it and that’s why so many Gray stations have switched to using it. I can’t think of a Gray/CBS overlap market but CBS must be paying Gray for this privilege. https://trademarks.justia.com/789/44/first-alert-78944371.html Edited January 31, 2022 by appleachian 1 Quote Link to comment Share on other sites More sharing options...
ThunderJay27 24 Posted January 31, 2022 Share Posted January 31, 2022 On 1/18/2022 at 5:45 PM, GodfreyGR said: I have a hard time seeing WCCO adopting this. They've been "WCCO Weather" since 2005-ish. and overall, the Minneapolis-St. Paul market has avoided these kind of brandings. KSTP is "Minnesota's Weather Authority" but everyone else is *station name* weather. No one even takes the WeatherRate bait. Just for understanding purposes, why has the Minn/St. Paul market avoided using these kind of brandings? Quote Link to comment Share on other sites More sharing options...
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