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Rebrand for WLNE/Providence?


bostonmediaguy
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3 hours ago, bostonmediaguy said:

WLNE, Providence, RI's ABC affiliate, has a YouTube page setup called "Providence Now ABC6" which features a new station logo (attached). The page was started in October 2021. There is no sign of the new look on air (yet).

 

 

channels4_profile.jpg

They screwed up the ABC logo! The letters are too close to the edge of the circle, and the "B" doesn't look right. Hopefully, they fix this up. 

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6 hours ago, bostonmediaguy said:

WLNE, Providence, RI's ABC affiliate, has a YouTube page setup called "Providence Now ABC6" which features a new station logo (attached). The page was started in October 2021. There is no sign of the new look on air (yet).

 

 

channels4_profile.jpg

IMO, that looks like a backup design made in 2013, but then shelved. If they decide to rebrand on-air, they will likely make adjustments including putting an actual ABC logo instead of a poor rendition of it.

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17 minutes ago, Yankees4life said:

What even is that logo? 🤣😂

Nobody in marketing told them that "PROVIDENCE NOW!" sounds exactly like "SERENITY NOW!" from Seinfeld?! 

 

 

Edited by mrschimpf
  • Haha 4
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