Jump to content
×
×
  • Create New...

WKBW ditches the "Circle 7"


Recommended Posts

It's not a bad logo in itself, but it throws away decades of tradition at WKBW.  

 

It may look good on KMGH though.  Their logo looks more like a refined version of the Cap Cities variant that made it to 1980 (without the "Denver's" on it)

 

And while they're at it, can they add the "6" to WRTV?

 

Could be a pattern now at Scripps, all they have to do now is take the "5" out of the lottery ball at WEWS....

 

But dear lord if they ever mess with WPTV....or WXYZ...

 

Ok ...tangent over.

Edited by tyrannical bastard
  • Like 2
Link to post
Share on other sites
32 minutes ago, Yankees4life said:

Jesus...Scripps killed another station off 🤦‍♂️

Did they though? WKBW's problems existed long before Scripps got a hold of the wheel (Could argue even before Granite ownership).

 

I don't pay particular attention to this market, but I'd like to think that Scripps is responsible enough to try to correct the problem before blowing everything up and starting fresh...

  • Like 6
  • Confused 1
Link to post
Share on other sites

It always seems to me that WKBW's staff is their weak spot. From the little I've seen they seem less polished than the other folks in town... and I mean that from both an on-air and a production standpoint.

  • Like 1
Link to post
Share on other sites
5 hours ago, tyrannical bastard said:

It's not a bad logo in itself, but it throws away decades of tradition at WKBW.  

 

It may look good on KMGH though.  Their logo looks more like a refined version of the Cap Cities variant that made it to 1980 (without the "Denver's" on it)

 

And while they're at it, can they add the "6" to WRTV?

 

Could be a pattern now at Scripps, all they have to do now is take the "5" out of the lottery ball at WEWS....

 

But dear lord if they ever mess with WPTV....or WXYZ...

 

Ok ...tangent over.

They better not mess with the Circle 7 at WXYZ.  If they do, yikes!  The backlash would not be good at all.

D4902CF0-667E-4D68-B9A0-ACCAABA3F25A.jpeg

Link to post
Share on other sites
2 hours ago, Samantha said:

I'd be very interested to hear what the logic for the change was. Something tells me digital/SEO has to do with it.

If that was the case, they would have ditched the "7" altogether, ala WRTV.

 

This station has been a trainwreck for a LONG TIME.  Even Scripps is going to have to put some elbow grease in to try and dig them out of the basement.

  • Like 1
Link to post
Share on other sites

Reposting this from another thread to point out how much effort Scripps put into this...

 

On 9/4/2021 at 5:46 AM, kfc513 said:

Aside from the ABC logo, this is the first thing that I immediately thought of when I saw this (and what it's most likely based on as they're both owned by Scripps):

 

WCPO_2020.png.67752e27e3bea2bfb2da41f9060cf985.png

 

 

Edited by kfc513
Link to post
Share on other sites
18 hours ago, tw-804 said:

Wow. I'm shocked. Wasn’t expecting this.

 

Unrelated to this... we missed this FTVLive article from June: WKBW's thinking about dropping the Eyewitness News moniker. AGAIN.

https://www.ftvlive.com/sqsp-test/2021/6/17/no-more-eyewitness-news

 

Reading this it says they were waiting for market research results. Maybe viewers felt the EWN / circle 7 reminded them of how poor today's product is compared to then. 

 

Give it a few years...some new management will change it back to the original 7 and EWN during the next ratings cycle. 

  • Like 1
Link to post
Share on other sites
On 9/6/2021 at 5:20 PM, tw-804 said:

Wow. I'm shocked. Wasn’t expecting this.

 

Unrelated to this... we missed this FTVLive article from June: WKBW's thinking about dropping the Eyewitness News moniker. AGAIN.

https://www.ftvlive.com/sqsp-test/2021/6/17/no-more-eyewitness-news

 

If they do, and ratings tank because the news on WKBW is not what their viewers have come to know for all this time, then (IMO) they shouldn't play the victim and say "No one's tuning in-- we're sinking!", because this would have been a natural consequence, given what WKBW has been in and for and to Buffalo.

Link to post
Share on other sites
4 hours ago, bmasters1 said:

 

If they do, and ratings tank because the news on WKBW is not what their viewers have come to know for all this time, then (IMO) they shouldn't play the victim and say "No one's tuning in-- we're sinking!", because this would have been a natural consequence, given what WKBW has been in and for and to Buffalo.

If ratings tank?   How much lower can they go?

  • Like 2
Link to post
Share on other sites
  • 2 weeks later...

Part of the problem there may have been how much they let the whole station tank, all while "MCTYW" and their so-called "Circle 7" was made front and center.

 

By no means is Buffalo Philadelphia, and even Scranton/Wilkes Barre.  At least both of them put out a QUALITY newscast, which happened to have this signature theme (or successor one in WNEP's case).  When WPVI tried to change it in 1996, they had lots of longtime viewers, so lots of longtime viewers revolted, and it was switched back.

 

As for Buffalo, it was lipstick on a pig.  The station got worse and worse, and it finally came time to blow it all up and start over again.  Still a work in progress to this day, even after being bought by Scripps.

  • Like 1
  • Thanks 3
Link to post
Share on other sites
6 hours ago, ABC 7 Denver said:

It could be a lot worse!

 

image.thumb.png.bba78fde9fa53d8fbc4e771a580ce8e8.png


IMHO, that’s not a bad implementation of the diagonal cursor idea. If you were to tighten up “BUFFALO” (and possibly use an oblique font - such as Univers Bold Oblique), and shorten the top on the 7 (a la KNSD’s 7).  The key is getting everything to align on the diagonal…

 

Jim

  • Like 1
Link to post
Share on other sites
1 hour ago, compubit said:


IMHO, that’s not a bad implementation of the diagonal cursor idea. If you were to tighten up “BUFFALO” (and possibly use an oblique font - such as Univers Bold Oblique), and shorten the top on the 7 (a la KNSD’s 7).  The key is getting everything to align on the diagonal…

 

Jim

image.thumb.png.1362c3dbf58b63c3800f4c0503fc667c.png

  • Like 2
Link to post
Share on other sites

Not bad! i think this is the first non circle seven logo concept that I've seen for an ABC Channel 7 station. I like this better than their previous citcle7 logo as I found the 7 to be to straight. IMO the curved seven of the ABC o&o's looks better.

9 hours ago, ABC 7 Denver said:

image.thumb.png.1362c3dbf58b63c3800f4c0503fc667c.png

 

Edited by iron_lion
Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue. By using TVNewsTalk you agree to the Terms of Use and Privacy Policy.