tyrannical bastard 3058 Posted September 6, 2021 Share Posted September 6, 2021 Well, after decades, and even more decades of failure (under Granite and Scripps), the logo has finally been Scripps-i-fied. Not even the traditional variant was enough to make them a factor again https://www.ftvlive.com/sqsp-test/2021/9/6/the-circle-7-is-dead 1 1 3 Quote Link to comment Share on other sites More sharing options...
SoFloTVClassics 822 Posted September 6, 2021 Share Posted September 6, 2021 C'mon, I mean Denver's 7 logo would've look better than this bland logo. 4 Quote Link to comment Share on other sites More sharing options...
tyrannical bastard 3058 Posted September 6, 2021 Author Share Posted September 6, 2021 (edited) It's not a bad logo in itself, but it throws away decades of tradition at WKBW. It may look good on KMGH though. Their logo looks more like a refined version of the Cap Cities variant that made it to 1980 (without the "Denver's" on it) And while they're at it, can they add the "6" to WRTV? Could be a pattern now at Scripps, all they have to do now is take the "5" out of the lottery ball at WEWS.... But dear lord if they ever mess with WPTV....or WXYZ... Ok ...tangent over. Edited September 6, 2021 by tyrannical bastard 2 Quote Link to comment Share on other sites More sharing options...
Yankees4life 503 Posted September 6, 2021 Share Posted September 6, 2021 Jesus...Scripps killed another station off Quote Link to comment Share on other sites More sharing options...
GodfreyGR 405 Posted September 6, 2021 Share Posted September 6, 2021 32 minutes ago, Yankees4life said: Jesus...Scripps killed another station off Did they though? WKBW's problems existed long before Scripps got a hold of the wheel (Could argue even before Granite ownership). I don't pay particular attention to this market, but I'd like to think that Scripps is responsible enough to try to correct the problem before blowing everything up and starting fresh... 6 1 Quote Link to comment Share on other sites More sharing options...
qunewsguy 342 Posted September 6, 2021 Share Posted September 6, 2021 It always seems to me that WKBW's staff is their weak spot. From the little I've seen they seem less polished than the other folks in town... and I mean that from both an on-air and a production standpoint. 1 Quote Link to comment Share on other sites More sharing options...
Samantha 2836 Posted September 6, 2021 Share Posted September 6, 2021 I'd be very interested to hear what the logic for the change was. Something tells me digital/SEO has to do with it. 2 Quote Link to comment Share on other sites More sharing options...
CircleWXYZ 128 Posted September 6, 2021 Share Posted September 6, 2021 5 hours ago, tyrannical bastard said: It's not a bad logo in itself, but it throws away decades of tradition at WKBW. It may look good on KMGH though. Their logo looks more like a refined version of the Cap Cities variant that made it to 1980 (without the "Denver's" on it) And while they're at it, can they add the "6" to WRTV? Could be a pattern now at Scripps, all they have to do now is take the "5" out of the lottery ball at WEWS.... But dear lord if they ever mess with WPTV....or WXYZ... Ok ...tangent over. They better not mess with the Circle 7 at WXYZ. If they do, yikes! The backlash would not be good at all. Quote Link to comment Share on other sites More sharing options...
GoldenShine9 1445 Posted September 6, 2021 Share Posted September 6, 2021 It reminds me of the old KWWL logo. 1 Quote Link to comment Share on other sites More sharing options...
tw-804 186 Posted September 6, 2021 Share Posted September 6, 2021 (edited) Wow. I'm shocked. Wasn’t expecting this. Unrelated to this... we missed this FTVLive article from June: WKBW's thinking about dropping the Eyewitness News moniker. AGAIN. https://www.ftvlive.com/sqsp-test/2021/6/17/no-more-eyewitness-news Edited September 6, 2021 by tw-804 1 Quote Link to comment Share on other sites More sharing options...
tyrannical bastard 3058 Posted September 6, 2021 Author Share Posted September 6, 2021 2 hours ago, Samantha said: I'd be very interested to hear what the logic for the change was. Something tells me digital/SEO has to do with it. If that was the case, they would have ditched the "7" altogether, ala WRTV. This station has been a trainwreck for a LONG TIME. Even Scripps is going to have to put some elbow grease in to try and dig them out of the basement. 1 Quote Link to comment Share on other sites More sharing options...
kfc513 217 Posted September 7, 2021 Share Posted September 7, 2021 (edited) Reposting this from another thread to point out how much effort Scripps put into this... On 9/4/2021 at 5:46 AM, kfc513 said: Aside from the ABC logo, this is the first thing that I immediately thought of when I saw this (and what it's most likely based on as they're both owned by Scripps): Edited September 7, 2021 by kfc513 Quote Link to comment Share on other sites More sharing options...
sfomspphl 401 Posted September 7, 2021 Share Posted September 7, 2021 18 hours ago, tw-804 said: Wow. I'm shocked. Wasn’t expecting this. Unrelated to this... we missed this FTVLive article from June: WKBW's thinking about dropping the Eyewitness News moniker. AGAIN. https://www.ftvlive.com/sqsp-test/2021/6/17/no-more-eyewitness-news Reading this it says they were waiting for market research results. Maybe viewers felt the EWN / circle 7 reminded them of how poor today's product is compared to then. Give it a few years...some new management will change it back to the original 7 and EWN during the next ratings cycle. 1 Quote Link to comment Share on other sites More sharing options...
bmasters1 351 Posted September 9, 2021 Share Posted September 9, 2021 On 9/6/2021 at 5:20 PM, tw-804 said: Wow. I'm shocked. Wasn’t expecting this. Unrelated to this... we missed this FTVLive article from June: WKBW's thinking about dropping the Eyewitness News moniker. AGAIN. https://www.ftvlive.com/sqsp-test/2021/6/17/no-more-eyewitness-news If they do, and ratings tank because the news on WKBW is not what their viewers have come to know for all this time, then (IMO) they shouldn't play the victim and say "No one's tuning in-- we're sinking!", because this would have been a natural consequence, given what WKBW has been in and for and to Buffalo. Quote Link to comment Share on other sites More sharing options...
VHSgoodiesWA 244 Posted September 9, 2021 Share Posted September 9, 2021 Another iconic station ID goes to the dumpsters. This, and KCPQ apparently dropping their 40 year old branding, means that genericness is the "new normal" in American OTA television. Irv's probably spinning in his grave. 2 Quote Link to comment Share on other sites More sharing options...
appleachian 117 Posted September 9, 2021 Share Posted September 9, 2021 4 hours ago, bmasters1 said: If they do, and ratings tank because the news on WKBW is not what their viewers have come to know for all this time, then (IMO) they shouldn't play the victim and say "No one's tuning in-- we're sinking!", because this would have been a natural consequence, given what WKBW has been in and for and to Buffalo. If ratings tank? How much lower can they go? 2 Quote Link to comment Share on other sites More sharing options...
bmasters1 351 Posted September 9, 2021 Share Posted September 9, 2021 7 minutes ago, appleachian said: If ratings tank? How much lower can they go? Great point-- apparently they can go no lower; they're at rock bottom. Quote Link to comment Share on other sites More sharing options...
MartheJokester 27 Posted September 9, 2021 Share Posted September 9, 2021 Kind of reminds me of the old WSPA logo before nexstar acquired them. 5 Quote Link to comment Share on other sites More sharing options...
tyrannical bastard 3058 Posted September 19, 2021 Author Share Posted September 19, 2021 Part of the problem there may have been how much they let the whole station tank, all while "MCTYW" and their so-called "Circle 7" was made front and center. By no means is Buffalo Philadelphia, and even Scranton/Wilkes Barre. At least both of them put out a QUALITY newscast, which happened to have this signature theme (or successor one in WNEP's case). When WPVI tried to change it in 1996, they had lots of longtime viewers, so lots of longtime viewers revolted, and it was switched back. As for Buffalo, it was lipstick on a pig. The station got worse and worse, and it finally came time to blow it all up and start over again. Still a work in progress to this day, even after being bought by Scripps. 1 3 Quote Link to comment Share on other sites More sharing options...
caliwxdude 245 Posted September 19, 2021 Share Posted September 19, 2021 Such a missed opportunity to have implemented the Rhombus 7. Boring. Bland. 1 Quote Link to comment Share on other sites More sharing options...
ABC 7 Denver 1471 Posted September 19, 2021 Share Posted September 19, 2021 It could be a lot worse! Quote Link to comment Share on other sites More sharing options...
tyrannical bastard 3058 Posted September 20, 2021 Author Share Posted September 20, 2021 3 hours ago, ABC 7 Denver said: It could be a lot worse! Don't give WGRZ any ideas! But that would be a massive improvement for WKYC though. 1 1 Quote Link to comment Share on other sites More sharing options...
compubit 632 Posted September 20, 2021 Share Posted September 20, 2021 6 hours ago, ABC 7 Denver said: It could be a lot worse! IMHO, that’s not a bad implementation of the diagonal cursor idea. If you were to tighten up “BUFFALO” (and possibly use an oblique font - such as Univers Bold Oblique), and shorten the top on the 7 (a la KNSD’s 7). The key is getting everything to align on the diagonal… Jim 1 Quote Link to comment Share on other sites More sharing options...
ABC 7 Denver 1471 Posted September 20, 2021 Share Posted September 20, 2021 1 hour ago, compubit said: IMHO, that’s not a bad implementation of the diagonal cursor idea. If you were to tighten up “BUFFALO” (and possibly use an oblique font - such as Univers Bold Oblique), and shorten the top on the 7 (a la KNSD’s 7). The key is getting everything to align on the diagonal… Jim 2 Quote Link to comment Share on other sites More sharing options...
MediaZone4K 1054 Posted September 20, 2021 Share Posted September 20, 2021 (edited) Not bad! i think this is the first non circle seven logo concept that I've seen for an ABC Channel 7 station. I like this better than their previous citcle7 logo as I found the 7 to be to straight. IMO the curved seven of the ABC o&o's looks better. 9 hours ago, ABC 7 Denver said: Edited September 20, 2021 by iron_lion Quote Link to comment Share on other sites More sharing options...
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