MarkBRollins88_v2 316 Posted July 23, 2021 Share Posted July 23, 2021 KOMU debuted updated music and graphics at noon today. Not an entire new look. Just a refresh. They’ve actually been using some form of this same look since the early 2000s. IMG_4705.MOV Link to comment Share on other sites More sharing options...
Mrtraveler01 737 Posted July 23, 2021 Share Posted July 23, 2021 3 hours ago, MarkBRollins88_v2 said: KOMU debuted updated music and graphics at noon today. Not an entire new look. Just a refresh. They’ve actually been using some form of this same look since the early 2000s. IMG_4705.MOV It looks a lot better than the old graphics. Link to comment Share on other sites More sharing options...
Sendir 192 Posted July 23, 2021 Share Posted July 23, 2021 Link to comment Share on other sites More sharing options...
MarkBRollins88_v2 316 Posted July 24, 2021 Author Share Posted July 24, 2021 Weather open IMG_4737.MOV Sports open IMG_4740.MOV Newscast close FullSizeRender.mov Other updated elements: If you ask me, the L3s and other text areas are trying to mimic Belo’s final graphics package commissioned in 2011 (example from KMOV below) Link to comment Share on other sites More sharing options...
GoldenShine9 1508 Posted July 24, 2021 Share Posted July 24, 2021 That's a very Gray-like package. Link to comment Share on other sites More sharing options...
MarkBRollins88_v2 316 Posted July 24, 2021 Author Share Posted July 24, 2021 Example from KMOV of similarities to 2011 Belo package Now my question: when does the studio get refreshed? It’s starting to really need it. Link to comment Share on other sites More sharing options...
T.L. Hughes 742 Posted July 24, 2021 Share Posted July 24, 2021 2 hours ago, MarkBRollins88_v2 said: Weather open IMG_4737.MOV 29.1 MB · 0 downloads Sports open IMG_4740.MOV 18.42 MB · 0 downloads Newscast close FullSizeRender.mov 43.15 MB · 0 downloads Other updated elements: If you ask me, the L3s and other text areas are trying to mimic Belo’s final graphics package commissioned in 2011 (example from KMOV below) Actually, I’d counter that the new lower-thirds were designed in the style of the L3s from Today’s previous graphics package. Link to comment Share on other sites More sharing options...
Mrtraveler01 737 Posted July 24, 2021 Share Posted July 24, 2021 3 hours ago, MarkBRollins88_v2 said: Example from KMOV of similarities to 2011 Belo package Now my question: when does the studio get refreshed? It’s starting to really need it. Considering how strapped for cash the University of Missouri is, I wouldn't hold my breath. As long as they're still the market leader, they have no incentive to change it. Link to comment Share on other sites More sharing options...
MarkBRollins88_v2 316 Posted July 24, 2021 Author Share Posted July 24, 2021 39 minutes ago, Mrtraveler01 said: Considering how strapped for cash the University of Missouri is, I wouldn't hold my breath. As long as they're still the market leader, they have no incentive to change it. They are far from the market leader I can assure you. Those days are gone. also the station is self-funded. It does not rely on funding from the university. Link to comment Share on other sites More sharing options...
MarkBRollins88_v2 316 Posted July 24, 2021 Author Share Posted July 24, 2021 Weekend morning news open: IMG_4775.MOV I would contend there could be a better opening shot than the school bus on a beat up bridge. None of the open montages I’ve seen so far show Jefferson City at all. I know most people in Jefferson City watch KRCG, but you’d still think KOMU would show the second-biggest city it covers some love. Not to mention it’s a very pretty city. Morning weather open (upon return from break): IMG_4776.MOV New a.m. graphic elements: I like that they have some differentiation in this new package. Orange for morning, blue for daytime, red for breaking. the old package looked the same all the time. overall, I’d say for what is most definitely a custom in-house job… this is not bad for a refresh. I’d consider dropping “The Tower” music in favor of something else though. Link to comment Share on other sites More sharing options...
MarkBRollins88_v2 316 Posted July 24, 2021 Author Share Posted July 24, 2021 I’d also consider making better use of the monitor behind the anchor. Put a city backdrop back there. You might as well just not have the monitor if all you’re putting back there is a nearly-static generic animated white background Link to comment Share on other sites More sharing options...
ABC 7 Denver 1547 Posted July 25, 2021 Share Posted July 25, 2021 Oh look! Someone who spent a semester taking graphic design courses is going to redesign the branding for an entire station? Yeah. Fine. It's in budget and we really don't care. Link to comment Share on other sites More sharing options...
Mrtraveler01 737 Posted July 25, 2021 Share Posted July 25, 2021 On 7/24/2021 at 12:53 AM, MarkBRollins88_v2 said: They are far from the market leader I can assure you. Those days are gone. also the station is self-funded. It does not rely on funding from the university. Oh really? I know KRCG always dominates in Jefferson City because of its focus in that part of the market (for obvious reasons) but for some reason I thought KOMU still dominated in Columbia. Has KMIZ made up that much ground or is the market just that split these days? Link to comment Share on other sites More sharing options...
MarkBRollins88_v2 316 Posted July 25, 2021 Author Share Posted July 25, 2021 4 hours ago, Mrtraveler01 said: Oh really? I know KRCG always dominates in Jefferson City because of its focus in that part of the market (for obvious reasons) but for some reason I thought KOMU still dominated in Columbia. Has KMIZ made up that much ground or is the market just that split these days? The past five years or so KMIZ has had the edge, though the tides may be slowly turning back in KOMU’s favor from what I hear. KOMU hasn’t been on Dish network for over a year though, so that doesn’t help. I also think it depends if you ask Nielsen or Comscore. I still think most would still consider KOMU the legacy station in the market though. They have far and away the biggest digital following, if that means anything. KMIZ May win newscasts, but I would not call them the far and away dominant news source. It’s fairly competitive. Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.