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NBC O&O Graphics - 2021 Look S


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This new look cleans up so many of the bulky elements from the 2016 version, so that makes it an automatic upgrade, for me. Better balance of the blue and white elements, while keeping the bare bones

WCAU studios being in the headquarters of Comcast gives them easier access to the execs. Rockefeller Plaza is no longer the center of all things NBC; therefore the prominence of ‘CAU has risen. It is

Bad take. I'm not from Philly, so I'm not really familiar with their skyline, BUT the very broadcast company in question here just built one of (if not) the tallest skyscrapers in town, and NBC10 was

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46 minutes ago, newscopter7 said:

What do they have against having a v/o for the opening?

 Because it is not necessary and redundant (the anchors always introduce themselves). 

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  • NBC 5 Chicago changed the title to NBC O&O Graphics - 2021 Look S
1 hour ago, JosiahCubed said:

And according to NewscastStudio, this new look is being dubbed ‘Look S’. The look debuted on KDEN (Telemundo Denver) last week.

The Telemundo version: 

 

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12 hours ago, JosiahCubed said:

And according to NewscastStudio, this new look is being dubbed ‘Look S’. The look debuted on KDEN (Telemundo Denver) last week.

 

I wonder where they got that...

Think Stephen Colbert GIF by The Late Show With Stephen Colbert

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WNBC last night - which was primary day in NYC, used a mix of looks.  Election coverage included many elements of Look S, while maintaining  Look N for regular stories.  What I noticed, now that we saw the Chicago roll out, is the promo for the new 7 pm news program includes a lot of Look S elements.  I'm not sure why Valerie Staub did not decide to completely roll out Look S with the election coverage -  it would have been perfect timing.

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1 hour ago, NowBergen said:

WNBC last night - which was primary day in NYC, used a mix of looks.  Election coverage included many elements of Look S, while maintaining  Look N for regular stories.  What I noticed, now that we saw the Chicago roll out, is the promo for the new 7 pm news program includes a lot of Look S elements.  I'm not sure why Valerie Staub did not decide to completely roll out Look S with the election coverage -  it would have been perfect timing.

Sorry but those were not Look S elements - The lower thirds are Look N-era election styled graphics that has been in use in 2018 and 2020 across all O&Os.

Here's WRC using it as an example back in January.

image.thumb.png.6b3cb96bc4c504fe3f50c5cd01ea1231.png

 

 

Edited by ref1997
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NewscastStudio tweeted out that it was known as Look S about two hours before it’s name was known in this thread.  So this time they didn’t steal from us. 
 

 

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Oh damm! WNBC's new 7PM newscast promo actually featured Look S graphics... this promo has been around for at least 2 weeks before WMAQ's launch. Never noticed that until now... WNBC still has Look N as I type this.

 

Btw the promo has LA Groove themes in it. So I'm 99% sure LA Groove will stay when Look S launches across other stations. Heck IMO LA Groove has gradually become the "signature tone" of some O&O stations given how long they've been in use. The first thing that pop up in my head when I hear LA Groove is NYC skyline...

 

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More flat nonsense - how much we've regressed from the Pyburn pinnacle at WNBC

 

Make use of light and how attractive it is on lit screens. Get rid of white backgrounds - those are made for paper, too harsh on the eye with a lit screen.

Edited by sfomspphl
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Weary of the flat white box look as always, but not bad! NBC again proves it self to be the best of the bunch graphically, even in the flatness era.

image.thumb.gif.f1dbc41833ebb86f489c3beeac4553eb.gif

The peackock color variant below the white box is a nice touch especially. It reminds me of the WNBC light spectrum graphics from the mid 00s:

492FA1C3-58E9-492A-98D9-A3B8CAE80AA4.jpeg

I’m glad that they eighty-sixed the white bar (except for weather) that used to occupy unnecessary real estate at the top and bottom of the screen. More of an actual picture now.

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10 hours ago, iron_lion said:

Weary of the flat white box look as always, but not bad! NBC again proves it self to be the best of the bunch graphically, even in the flatness era.

image.thumb.gif.f1dbc41833ebb86f489c3beeac4553eb.gif

The peackock color variant below the white box is a nice touch especially. It reminds me of the WNBC light spectrum graphics from the mid 00s:

 

 

Just to clarify that peacock variant is actually a transition as the L3 comes into view. It starts out colorful over the whole L3 then shrinks down to the bottom and transitions to 2 shades of blue and red for breaking news at the bottom. It doesn't stay that way. I was trying to capture the transition element although I really wouldn't mind seeing it like this. 

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11 hours ago, iron_lion said:

Weary of the flat white box look as always, but not bad! NBC again proves it self to be the best of the bunch graphically, even in the flatness era.

image.thumb.gif.f1dbc41833ebb86f489c3beeac4553eb.gif

The peackock color variant below the white box is a nice touch especially. It reminds me of the WNBC light spectrum graphics from the mid 00s:

492FA1C3-58E9-492A-98D9-A3B8CAE80AA4.jpeg

I’m glad that they eighty-sixed the white bar (except for weather) that used to occupy unnecessary real estate at the top and bottom of the screen. More of an actual picture now.

 

Nice to see that 'glimmer' of hope graphic artists are waking up to what works well and stands the test of time

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2 hours ago, NBC 5 Chicago said:

 

Just to clarify that peacock variant is actually a transition as the L3 comes into view. It starts out colorful over the whole L3 then shrinks down to the bottom and transitions to 2 shades of blue and red for breaking news at the bottom. It doesn't stay that way. I was trying to capture the transition element although I really wouldn't mind seeing it like this. 

It would be nice if that was the actual color scheme all the time and not just the transition. It looks really good.

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Does WMAQ have an equivalent to NY Live at 11:30 am?  My question is if they do, are they using the exact same graphics package or is it modified?

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29 minutes ago, NowBergen said:

Does WMAQ have an equivalent to NY Live at 11:30 am?  My question is if they do, are they using the exact same graphics package or is it modified?

It's called Chicago Today and they had/have their own package overall, though the fonts are more similar than not now.

Here's an example of what they were like in 2019.

Here's an example from today.

Not a whole lot of difference.

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On 6/24/2021 at 9:44 AM, iron_lion said:

It would be nice if that was the actual color scheme all the time and not just the transition. It looks really good.

Look G called, they want their rainbow back.

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22 hours ago, groupwfan said:

If WCAU gets Look S, I swear to Zeus that I hope they’d add the “NOVOCOM Squares” like they did with Look F in ‘12.

 

They didn't modify Look N. I wouldn't trust them to do that here, either.

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22 hours ago, groupwfan said:

If WCAU gets Look S, I swear to Zeus that I hope they’d add the “NOVOCOM Squares” like they did with Look F in ‘12.

I don’t want them to modify anything in this package. They need to add some skyline shots to their opens… they have kept an nbc logo in the background for over 7 years now.

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