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WMC launching "WMC Plus" digital channel


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Can a new hyperlocal channel built on news and sports and distributed on linear and non-linear platforms work in other Gray markets? “First and foremost, it was an idea for Memphis, but we look at it as something that has a lot of tentacles, and it can really help some of our sister stations,” Mitchell says.

 

https://cronkitenewslab.com/broadcast/2021/06/10/wmc-plus-hyperlocal-digital-channel-stays-close-home/

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I don't get it but if they can get some HS Sports and some mid-major college conferences on there, I can see this probably working

Edited by Yankees4life
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Agreed, it sounds like this will mostly be used for sports anyway so I can see them having some success with it as long as they get enough exposure. The only potential hiccups I foresee are the facts that their sports director intends on retiring soon (although that may have no effect on this endeavor), and they'll likely be competing with WLMT to get the rights to many of the sporting events they seek.

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28 minutes ago, memnews said:

Agreed, it sounds like this will mostly be used for sports anyway so I can see them having some success with it as long as they get enough exposure. The only potential hiccups I foresee are the facts that their sports director intends on retiring soon (although that may have no effect on this endeavor), and they'll likely be competing with WLMT to get the rights to many of the sporting events they seek.

 

Gray still has Raycom Sports laying around? That could be somewhere to work from, with a local/regional focus.

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47 minutes ago, GoldenShine9 said:

 

Gray still has Raycom Sports laying around? That could be somewhere to work from, with a local/regional focus.

Yes but only showing games on BSN affiliates...

 

I highly doubt they would want to piss off BSN South/SportsSouth 

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