H-Town TV Fan 142 Posted August 11, 2021 Share Posted August 11, 2021 Am I one of the select few that actually likes the new ABC logo? Well, at least the ring-bordered version for regular programming (in contrast to the dark blue version for news programming; it does not fit the World News Tonight graphics at all). Even though I think the glossy 2007 Start Here was the best from my perspective. 3 Quote Link to comment Share on other sites More sharing options...
mightynine 149 Posted August 11, 2021 Share Posted August 11, 2021 Mamma-Mia, that’s a spicy meat-a-ball! From their FB page. I don’t mind the new logo but that color combo is rough 2 Quote Link to comment Share on other sites More sharing options...
GodfreyGR 365 Posted August 11, 2021 Share Posted August 11, 2021 1 hour ago, mrschimpf said: Someone on Wikipedia tried uploading what they said was a new 'universal ABC7 logo' for NY/CHI/LA/SF' to the said articles, but it was removed as they didn't source where it was coming from (doesn't help when you say 'own work' in the rationale' and it literally looks like it was pasted on over the KABC logo in MS Paint). Saw the same on Logopedia... For the O&O's as well as some other stations. I'm sure most will do what that poster did anyways, but still... 1 Quote Link to comment Share on other sites More sharing options...
24994J 4760 Posted August 11, 2021 Share Posted August 11, 2021 (edited) Oh, the logo wiki has gotten out of control, in regards to station logos. Some buffoons have poorly recreated KABC and KGO's current logos, too, and they clearly have no clue what they're doing. https://logos.fandom.com/wiki/KABC-TV#2013.E2.80.93present https://logos.fandom.com/wiki/KGO-TV#2013.E2.80.93present https://logos.fandom.com/wiki/KGO-TV#1996.E2.80.932003 Edited August 11, 2021 by 24994J 4 Quote Link to comment Share on other sites More sharing options...
MediaZone4K 942 Posted August 11, 2021 Share Posted August 11, 2021 (edited) so abc really paid a graphics agency to do this Edited August 11, 2021 by iron_lion Quote Link to comment Share on other sites More sharing options...
TVLurker 127 Posted August 11, 2021 Share Posted August 11, 2021 the ABC logo should be in two colors only. black and white 1 Quote Link to comment Share on other sites More sharing options...
MidwestTV 1064 Posted August 11, 2021 Share Posted August 11, 2021 I think te biggest problem is it's a 100% flat look next to elements that aren't flat. See the example of the WNT logo. The text has subtle gradients that give it depth while the black pearl doesn't. It looks better on the GMA look where everything is flat. 3 Quote Link to comment Share on other sites More sharing options...
DMA 119 Posted August 11, 2021 Share Posted August 11, 2021 (edited) Pure speculation here but the fact that the O&Os haven't implemented it yet makes me think that either a group graphics package is coming, or that at the very least individual stations don't think it's worth implementing. Edited August 11, 2021 by DMA 1 Quote Link to comment Share on other sites More sharing options...
24994J 4760 Posted August 12, 2021 Share Posted August 12, 2021 3 hours ago, DMA said: Pure speculation here but the fact that the O&Os haven't implemented it yet makes me think that either a group graphics package is coming, or that at the very least individual stations don't think it's worth implementing. The fact that a group package is coming has already been established. There's supposedly been pushback in terms of the logo proportions, but everyone will be adopting the new logo. That's non-negotiable. 4 Quote Link to comment Share on other sites More sharing options...
wabceyewitness 651 Posted August 12, 2021 Share Posted August 12, 2021 1 hour ago, 24994J said: The fact that a group package is coming has already been established. There's supposedly been pushback in terms of the logo proportions, but everyone will be adopting the new logo. That's non-negotiable. Glad to hear there’s push back on the proportions. Hopefully the stations can keep their current proportions. I imagine that for most stations — both the owned group and affiliates — the logo proportions would be a huge and unnecessary burden on top of swapping in the new logo on all their on-air products. 1 1 Quote Link to comment Share on other sites More sharing options...
24994J 4760 Posted August 12, 2021 Share Posted August 12, 2021 22 minutes ago, wabceyewitness said: Glad to hear there’s push back on the proportions. Hopefully the stations can keep their current proportions. I imagine that for most stations — both the owned group and affiliates — the logo proportions would be a huge and unnecessary burden on top of swapping in the new logo on all their on-air products. Don't be too optimistic. Quote Link to comment Share on other sites More sharing options...
wabceyewitness 651 Posted August 12, 2021 Share Posted August 12, 2021 6 hours ago, 24994J said: Don't be too optimistic. Ugh. 1 Quote Link to comment Share on other sites More sharing options...
east-tx-tv 94 Posted August 12, 2021 Share Posted August 12, 2021 I wonder how non-O/O's will be affected. Currently KLTV and KTRE have network logos but they are tiny in comparison to the channel number, and not really graphically current compared to what comes from ABC directly. Here's what each station has had up to now. 1 Quote Link to comment Share on other sites More sharing options...
VHSgoodiesWA 224 Posted August 13, 2021 Share Posted August 13, 2021 I find the new logo ugly and crude, but at least it's not an entire revamp of ABC in general. The last thing we need is the black circle disappearing altogether. However, the on-screen logo bug reminds me of how it looked on primetime and daytime shows in the '00s, flat 2-D and not the 3D they have been using since the start of the HD days. 1 Quote Link to comment Share on other sites More sharing options...
MorningNews 1090 Posted August 13, 2021 Share Posted August 13, 2021 ABC has updated their “More Americans Watch ABC News” promo with the new logo. The overall promo has been “cartoonized” to match the new logo, that’s the best way I can describe it. Quote Link to comment Share on other sites More sharing options...
wabceyewitness 651 Posted August 13, 2021 Share Posted August 13, 2021 2 hours ago, MorningNews said: ABC has updated their “More Americans Watch ABC News” promo with the new logo. The overall promo has been “cartoonized” to match the new logo, that’s the best way I can describe it. here are some screen grabs: Quote Link to comment Share on other sites More sharing options...
wabceyewitness 651 Posted August 13, 2021 Share Posted August 13, 2021 (edited) And it reminds me of the late 90s/early 2000s flat look of ABC and ABC News promos. https://youtu.be/r2KrtLHzdNA Edited August 13, 2021 by wabceyewitness 3 Quote Link to comment Share on other sites More sharing options...
qunewsguy 332 Posted August 13, 2021 Share Posted August 13, 2021 2 hours ago, wabceyewitness said: And it reminds me of the late 90s/early 2000s flat look of ABC and ABC News promos. https://youtu.be/r2KrtLHzdNA Same but I think they did it better 20 years ago Quote Link to comment Share on other sites More sharing options...
24994J 4760 Posted August 13, 2021 Share Posted August 13, 2021 (edited) That news animation proves that a simple black version is ideal, even if it would still blend in on some backgrounds, like the navy-ish blue. It's kind of funny that, even in week one, the news division is already giving the occasional middle finger to the brand guidelines,. Edited August 13, 2021 by 24994J Quote Link to comment Share on other sites More sharing options...
Newsjunkie24 423 Posted August 13, 2021 Share Posted August 13, 2021 3 hours ago, wabceyewitness said: And it reminds me of the late 90s/early 2000s flat look of ABC and ABC News promos. https://youtu.be/r2KrtLHzdNA I thought the same thing. Now they need to revive the yellow and black scheme and the classic 4-note jingle as well. 5 Quote Link to comment Share on other sites More sharing options...
ABC 7 Denver 1462 Posted August 13, 2021 Share Posted August 13, 2021 This just feels super dated. I don't think ABC cares anymore... 3 Quote Link to comment Share on other sites More sharing options...
Spring Rubber 482 Posted August 13, 2021 Share Posted August 13, 2021 1 hour ago, ABC 7 Denver said: This just feels super dated. I don't think ABC cares anymore... Returning to looks of the 80s and 90s is considered the trend right now. See: Miller Lite, Bud Light, Subway, Burger King, and probably countless others. 2 1 Quote Link to comment Share on other sites More sharing options...
ABC 7 Denver 1462 Posted August 13, 2021 Share Posted August 13, 2021 33 minutes ago, Spring Rubber said: Returning to looks of the 80s and 90s is considered the trend right now. See: Miller Lite, Bud Light, Subway, Burger King, and probably countless others. It's cheap. 1 Quote Link to comment Share on other sites More sharing options...
VHSgoodiesWA 224 Posted August 13, 2021 Share Posted August 13, 2021 Pizza Hut too, a near-carbon-copy of their vintage logo. I'm OK with that! 2 Quote Link to comment Share on other sites More sharing options...
wabceyewitness 651 Posted August 16, 2021 Share Posted August 16, 2021 “This Week” has switched to the new logo. 2 Quote Link to comment Share on other sites More sharing options...
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