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ABC changing their logo; New graphics coming for ABC owned stations


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5 hours ago, TexasTVNews said:

I second that!

 

I third it-- think about what it would have been like if the ABC logo change discussed here had been in one of ABC's movie broadcast openings of the 80s, like the Star Tunnel; how would that have played w/viewers of the time?

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If this awful “rebrand” of the ABC logo and Circle 7 co-logos is forced on stations, will they also change the signage inside and outside the WABC studios that are connected to ABC HQ?  And what about all the O&Os and affiliates with signage on their sets and buildings? 
 

474E08C0-7E0B-4193-9127-CA0893D36EC2.jpeg

FD12C399-74D7-4C06-A7AE-118946E8E102.jpeg

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1 hour ago, wabceyewitness said:

If this awful “rebrand” of the ABC logo and Circle 7 co-logos is forced on stations, will they also change the signage inside and outside the WABC studios that are connected to ABC HQ?  And what about all the O&Os and affiliates with signage on their sets and buildings? 
 

474E08C0-7E0B-4193-9127-CA0893D36EC2.jpeg

FD12C399-74D7-4C06-A7AE-118946E8E102.jpeg

 

That's a great question-- how would that play with other luminary stations of that family like 6ABC in Philly (WPVI) and ABC11 in the Triangle (WTVD)?

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15 hours ago, iron_lion said:

The new logo is not an upgrade, its just oversized and flat.  The current logo is the best ABC ever had.

 

I still like the 1988-2007 logo better. Just very simple.

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Signage is probably the last on their minds. 
 

KGTV still has the signage from the 80’s but modified after the Scripps buyout from McGraw Hill with a spinning 10 on top giving that gas station feel.

 

KTVU still has the old 80’s / 90’s sideways FOX logo with the searchlights.

 

 

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Posted (edited)

This strikes me as an unnecessary fix of something that isn't broken:

 

image.png.c28e38bf7a09e2e928813399174e3c44.png

What is up with this flat trend?? It's like news graphic design is getting cheaper and unimaginative as time goes on. Sports networks like ESPN, TNT, NBA TV, and FS1 are really exceeding news outlets at set and graphical design.

Edited by iron_lion
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I liked the current logo, it’s a shame they’re getting rid of it. The gradients flowed nicely and it wasn’t irritatingly flashy. The smaller letters in the new one make it look cramped and uninviting. If they wanted to make it plain for digital, I would have preferred the original 1962 one. 

 

2 hours ago, iron_lion said:

What is up with this flat trend?? It's like news graphic design is getting cheaper and unimaginative as time goes on. Sports networks like ESPN, TNT, NBA TV, and FS1 are really exceeding news outlets at set and graphical design

 

The reason why flat design is everywhere is because young people, like myself, prefer it. Since companies are desperate to appeal to us, they feel the need to make their branding and graphics as flat as possible. 
 

I never understood the need for news to rely on gaudy 3D effects and lens flares. The story should be front and center, the graphics should only supplement it. When I watch or read the news, I want to be informed, not distracted by unnecessary clutter.
 

Sports are for entertainment, so they make the graphics entertaining to watch. News is meant to inform about serious topics, so I prefer flatter and subdued graphics. I’m not saying it’s bad for news graphics to be creative, but it shouldn’t take away from the main subject. 

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4 hours ago, iron_lion said:

This strikes me as an unnecessary fix of something that isn't broken:

 

image.png.c28e38bf7a09e2e928813399174e3c44.png

What is up with this flat trend?? It's like news graphic design is getting cheaper and unimaginative as time goes on. Sports networks like ESPN, TNT, NBA TV, and FS1 are really exceeding news outlets at set and graphical design.

 

Time to render is cheaper and uses fewer resources.

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Posted (edited)
On 5/29/2021 at 8:54 PM, froyo49 said:

The reason why flat design is everywhere is because young people, like myself, prefer it. Since companies are desperate to appeal to us, they feel the need to make their branding and graphics as flat as possible. 
 

I never understood the need for news to rely on gaudy 3D effects and lens flares. The story should be front and center, the graphics should only supplement it. When I watch or read the news, I want to be informed, not distracted by unnecessary clutter.
 

Sports are for entertainment, so they make the graphics entertaining to watch. News is meant to inform about serious topics, so I prefer flatter and subdued graphics. I’m not saying it’s bad for news graphics to be creative, but it shouldn’t take away from the main subject. 

I would agree with the sentiment that overly ornate graphics are distracting.  ABC (and NBC) News especially use way too many transitions effects and fast paced edits during a story that make your head spin. Despite their atrocious lower thirds, CBS news is good at using minimal on screen transitions and effects during a story, and instead use more zoomed in/out still images on shows like 60 minutes and CBS This Morning. In terms of minimalism, I myself prefer a transparent screen bug when the L3 is absent, and graphics that are moderately sized, and bear some transparency. I also support the idea of eliminating on-screen clutter like MSNBC axing the ticker. 

 

I'd disagree with the idea that stepping away from flat graphics takes away from the story. I think the mid 90s to early 2000s were strong time for news graphic design. It wasn't over the top like early HD, but not too simple like the 70s or the 60s, there was some shine and gloss and not too flat. Best of all the studio lighting wasn't so washed out and bright. It's not to say that the concept of flat graphics is all out bad it's just that it's over used.

 

Though this is not ABC I think this is the best ** highly subjective ** example of "shine" (for lack of a better term) outdoing flat:

 

20210530_204807.jpg

20210530_204729.jpg

Edited by iron_lion
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New variant for ABC: Eh, could have been worse; but regardless I don't see anything that would justify this being worth the amount of money spent unless parent company Disney is in the mood of having money to burn at the moment. 

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Posted (edited)
21 hours ago, WAVY 10 Fan said:

New variant for ABC: Eh, could have been worse; but regardless I don't see anything that would justify this being worth the amount of money spent unless parent company Disney is in the mood of having money to burn at the moment. 

Which is kind of ironic seeing that Bob Chapek has become infamous (at least amongst fans of Disney's theme parks, like myself) for being a penny pincher, often being referred to as "Bob Cheapeck".  It's like he's making all these cuts that have taken away a bit of the "magic" of going to the parks, but they have the money to spare on a logo change at ABC that's not really necessary at all, or even noticeable to the untrained eye.

Edited by TresGriffin
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8 hours ago, AceHawk447 said:

Has anyone seen the new variant on air yet? I saw it in a promo for “Queens,” one of next season’s new series.

 

I saw that same promo. That's the only time I've seen the new logo on air yet. 

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15 minutes ago, Payton39 said:

So the new special report graphics will need changed yet again. Too bad. I like the current one. 

Or they can just keep them as they are, and update them a bit with the new logo. Nothing has to change completely.

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Indeed.

 

eems a bit of a hassle, and expense. for such a small tweak. Better go all out (I admit, I wouldn't mis the left-pointing arrows, but the rest of it is spot on, imho). 

 

I saw the promo mentioned above, and I actually like the animation of it, and the inverse black and white. 

 

Time will tell. I am more into NBC and CBS (news, mainly).

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Honestly, it will probably not be noticed by most viewers being so subtle.  It makes you wonder why go through the expense if there is no real return.

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3 hours ago, NowBergen said:

Honestly, it will probably not be noticed by most viewers being so subtle.  It makes you wonder why go through the expense if there is no real return.


Exactly  — and it seems the most noticeable it will be is at the local level where many affiliates will need to modify their co-logos to make the ABC portion larger. 

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