Briella 157 Posted May 22, 2021 Share Posted May 22, 2021 Link Now, starting in fall of 2021, the network will be rolling out an updated look. The circular globe motif, also known as the “dot,” is remaining. The trademark curved, all lowercase letters are also staying put, albeit with some slight modifications. Most notably, the ascender of the “b” is being shortened slightly and the tips of the “c” are being brought a bit closer together. ABC is providing guidelines on how to proportion the new globe next to other logos: it should be at least 60% of the height of other elements in the logo design. In the case of circular logos, such as the iconic “Circle 7” logo used by ABC owned stations in New York, Los Angeles, Chicago and San Francisco, that increases to 75%, presumably to prevent the two shapes from competing against each other visually. All of these applications will likely be updated in network level graphics, though it may take more time for stations to get fully up to date, especially for livery and items such as mic flags that can be pricey to replace. Other sources tell NewscastStudio that a new graphics package is in the works for some or most ABC owned stations in major markets, though there’s no immediate word on when that may debut. 1 Quote Link to comment Share on other sites More sharing options...
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