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Possible future Hearst graphics look


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While browsing the Hearst website I saw a variation on the diagrid I had not seen before. Wondering if this might be the future look for Hearst Television...

Storm Command.png

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I'm not sure why Hearst would want to do an update to their package right now.  Maybe in another couple of years, but that package still looks quite new.  Other station group pkgs haven't aged so gracefully, but Hearst's Diagrid 2.0 pkg still looks really good.  Maybe this is just a variant for promos and such.

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2 hours ago, TheRyan said:

I'm not sure why Hearst would want to do an update to their package right now.  Maybe in another couple of years, but that package still looks quite new.  Other station group pkgs haven't aged so gracefully, but Hearst's Diagrid 2.0 pkg still looks really good.  Maybe this is just a variant for promos and such.

I agree.  I really think the current Hearst group package is one of the best out there...definitely more refined than much of what Nexstar or Gray produce. (And exponentially better than Scripps and TEGNA.) 

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34 minutes ago, MarkBRollins88_v2 said:

There is not a thing wrong with Hearst’s current graphics or music. It’s aged so well, and in my opinion can still live on for many years to come without seeming dated, if they wanted.

 

Bahahahahaha! It was well executed. It was dated when it premiered!

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Trying to not get off topic... but I think Hearst should concentrate on a groupwide clean-up/redesign of these station logos; they are starting to look tired or dated: KHBS, KSBW, WPBF, KCCI, WLKY, WLWT and WGAL.

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It's a nice design, but I wouldn't read too much into this. A different team is probably making creative for the Hearst corporate site than the hub in Orlando.

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