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February 2021 Sweeps Roundup


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51 minutes ago, GoldenShine9 said:

 

No other data given, so it's hard to say what the rest of the pack is like.

My guess is on average WDSU is second, as they should be. WWL in third, with WGNO rounding it out. WGNO is trying hard with their rebrand, but people just aren't moving over. WWL used to own mornings, until CBS made them drop the last 2 hours of their morning show for CBS This Morning. Top that with losing most of their prime anchors over time and not replacing them with at least equal talent... it's not good. 

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Detroit Among total viewers:
6am:

WDIV News 49,000 HH
WJBK News 44,000 HH
WDIV Is also claiming Women 25-54.

4pm:
WDIV News 88,000 HH
WJBK Judge Judy 55,000 HH
WXYZ News 38,000 HH

5pm:
WDIV News 120,000 HH
WXYZ News 72,000 HH
WJBK News 60,000 HH

6pm:
WDIV News 160,000 HH
WXYZ News 109,000 HH
WJBK News 47,000 HH

7pm:
WDIV Wheel/Jeopardy! 168,000 HH
WXYZ News/The List 73,000 HH
WJBK TMZ/EXTRA 35,000 HH

10pm:
WJBK News 58,000 HH

11pm:
WDIV News 110,000 HH
WXYZ News 63,000 HH
WJBK News 37,000 HH

https://www.clickondetroit.com/news/loc ... platforms/

Edited by ns8401
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The Denver Post had a tweet out on Twitter March 5th saying that TV ratings for February sweeps would be delayed by weeks, due to equipment issues experienced by Nielsen media research.   So no sweeps information just yet.     

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Nothing from Atlanta, though Portia Bruner said on her Instagram that WAGA is now #1 at noon (followed by WSB, WGCL, and WXIA).

 

But other than that...WGCL remained a solid third, especially at 4:00 now that WAGA has joined the party. WXIA is still strong at the 7:00 hour, with Jeopardy! (and their slew of guest hosts carrying on Alex Trebek’s legacy) beating ET and The Big Bang Theory in the 18-49s.

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  • 2 weeks later...

 

On 3/15/2021 at 1:24 PM, johnnya2k6 said:

Nothing from Atlanta, though Portia Bruner said on her Instagram that WAGA is now #1 at noon (followed by WSB, WGCL, and WXIA).

 

But other than that...WGCL remained a solid third, especially at 4:00 now that WAGA has joined the party. WXIA is still strong at the 7:00 hour, with Jeopardy! (and their slew of guest hosts carrying on Alex Trebek’s legacy) beating ET and The Big Bang Theory in the 18-49s.

 

I wonder, if WGCL got new ownership, could it actually make a run at the leaders?

Edited by GoldenShine9
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This February, NBC2 (WBBH) dominated viewership among all the stations serving Southwest Florida. The station won every head-to-head weekday newscast in every time period throughout the entire day. NBC2 is #1 not only in total households watching but also the coveted 25-54-year-old demo according to Nielsen Media Research.

NBC2 News triumphed during the all-important 6 PM time period with more viewers than all other local newscasts combined with a 10.6 household rating. WINK News had a 5.1, ABC7 News a 3.5 and FOX4 News a 1.2. With People 25-54, NBC2 wins with a 3.1, followed by ABC7 with a 1.1, then WINK with a 1.0 and FOX4 with a 0.5.


NBC2 News has been on top of the early evening local and national newscasts from 4 pm to 7 pm winning in both total viewership and 25-54 demographics for 26 straight months.

 

“Southwest Florida unmistakably trusts NBC2 News for clear and accurate coverage.” declared Waterman Broadcasting Executive Vice President and General Manager Steve Pontius. “This year has been a difficult time and NBC2 is here with outstanding local news coverage.”

 

NBC2 News at 11 PM continued its streak of dominance that is untouched in the market with a 4.4 household rating and takes the top spot with People 25-54 for the 52nd straight month.

In the mornings, NBC2 reigned supreme as the most-watched. NBC2 News TODAY won at 4:30 AM, 5 AM, and 6 AM. At 6 AM, NBC2 News again has more viewers than all other stations combined scoring a 5.5 rating. WINK finished with a 3.3, followed by ABC7 More in the Morning with a 1.3 and FOX4 with a 0.5. With People 25-54, NBC2 wins with a 2.7, followed by WINK with a 1.0, ABC7 with a 0.9, and FOX4 with a 0.2.

“NBC2 is the one place Southwest Florida knows they can count on as a trusted source,” said Darrel Lieze-Adams, Vice President of News, Digital, Marketing and Production, “Every day we strive to uncover what is important to our viewers. Not only do we investigate the biggest stories, we report what is happening in our neighborhoods and tell at least one story to lift our viewers’ spirits.”
 

February 2021 By the Numbers

Nielsen Household Ratings

  6AM 6PM 11PM
NBC2 5.5 10.6 4.4
ABC7 1.3 3.5 2.4
WINK 3.3 5.1 3.3
FOX4 0.5 1.2 0.7
Nielsen Media Research, February 2021 Sweep

Nielsen 25 to 54 Demographic

  6AM 6PM 11PM
NBC2 2.7 3.1 1.3
ABC7 0.9 1.1 0.7
WINK 1.0 1.0 0.5
FOX4 0.2 0.5 0.2
Nielsen Media Research, February 2021 Sweep
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22 hours ago, GoldenShine9 said:

 

 

I wonder, if WGCL got new ownership, could it actually make a run at the leaders?

WGCL is fine where they are (proof that WSB is slipping a bit); their sister stations in Phoenix, Kansas City, St. Louis, Hartford, etc. are also doing well.

Edited by johnnya2k6
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