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WJZY set


ScottSchell
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3 hours ago, tylerSC said:

At 4:00 they were in the new studio. But still old FOX graphics and FOX46 branding. Maybe they did have last minute change of mind. We'll see. As for the studio, so far it has a big monitor wall behind the desk with what may be a live cam pic of the Charlotte skyline. Need to see a bit more.

From this vid you can see parts of the set. 

 

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6 hours ago, tylerSC said:

At 4:00 they were in the new studio. But still old FOX graphics and FOX46 branding. Maybe they did have last minute change of mind. We'll see. As for the studio, so far it has a big monitor wall behind the desk with what may be a live cam pic of the Charlotte skyline. Need to see a bit more.

I did notice during the weather segment that the radar and futurecast maps have the Lato font that the Nexstar Packages are using...

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Unreported in this thread up to this point.

 

But remember how they had a General Manager opening a few months ago? They now have one.

https://www.businesswire.com/news/home/20210914005878/en/Nexstar-Media-Inc.-Names-Lloyd-Bucher-as-Vice-President-and-General-Manager-of-Its-Broadcast-and-Digital-Operations-in-Charlotte-North-Carolina

 

So expect things to be status quo a little while longer.   Hopefully this is the last piece of the puzzle, and any transition into the new look and branding is well coordinated between Nexstar and the new GM.

 

Then again, his predecessor didn't last too long in Charlotte.  He was only hired in June of LAST YEAR...

https://tvnewscheck.com/business-revenue/article/ron-romines-new-vp-gm-of-wjzy-wmyt/

Why the short tenure?

Nexstar decided to bump him up to a SVP/regional manager.

https://www.tvtechnology.com/news/nexstar-media-promotes-ron-romines-to-svp-and-regional-manager

 

Edited by tyrannical bastard
Ron Romines promotion
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5 hours ago, tyrannical bastard said:

Unreported in this thread up to this point.

 

But remember how they had a General Manager opening a few months ago? They now have one.

https://www.businesswire.com/news/home/20210914005878/en/Nexstar-Media-Inc.-Names-Lloyd-Bucher-as-Vice-President-and-General-Manager-of-Its-Broadcast-and-Digital-Operations-in-Charlotte-North-Carolina

 

So expect things to be status quo a little while longer.   Hopefully this is the last piece of the puzzle, and any transition into the new look and branding is well coordinated between Nexstar and the new GM.

 

Then again, his predecessor didn't last too long in Charlotte.  He was only hired in June of LAST YEAR...

https://tvnewscheck.com/business-revenue/article/ron-romines-new-vp-gm-of-wjzy-wmyt/

Why the short tenure?

Nexstar decided to bump him up to a SVP/regional manager.

https://www.tvtechnology.com/news/nexstar-media-promotes-ron-romines-to-svp-and-regional-manager

 

I highly doubt that's why the attempt to change the branding has not been made. It's a market research reason.  

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On 9/15/2021 at 1:44 PM, SFTV said:

So are they going to give us a tour or be hush hush about it like it’s any normal day like KPIX did when they debuted their remodeled set with no mention whatsoever. 

So far we have only seen a limited view of the 2 anchors sitting at the main desk in front of the big monitor screen that shows a live view of the skyline. Would be nice to see more of the set. And perhaps they will eventually use the nice monitor wall seen in that above YouTube video. Seems to be a slow transition so far without any publicity.

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  • 2 weeks later...
On 9/20/2021 at 3:52 AM, tylerSC said:

So far we have only seen a limited view of the 2 anchors sitting at the main desk in front of the big monitor screen that shows a live view of the skyline. Would be nice to see more of the set. And perhaps they will eventually use the nice monitor wall seen in that above YouTube video. Seems to be a slow transition so far without any publicity.

And I am not sure why they spent all the time and money building a nice new set only to have the talent doing live stand up shots from the parking lot and calling it a "satellite center." You can see the big dishes in the background. But seems a bit phony baloney to me. We never see any wide shots from inside the studio, nor the use of monitor walls or any other aspects of the new set. Just the tight shot of the 2 anchors in front of the video wall. Seems like they would showcase more.

And a bit confusing as they are still using the FOX46 branding but some of the promos say FOX Charlotte. Looks like they can't make up their mind. But I would prefer them to remain FOX46.

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Yeah I said in the past Nexstar is a mess. They replaced a barely 4 year news set because it was built by FTS. Let a boatload of talent to leave more any other station in the market in the past 18 months after years of work establishing their on-air news talent. Unnecessarily changed the website domain from "fox46charlotte.com" to "fox46.com". Now confusing branding, they wasting time with this bullsh*t attempt with those whack a** Nexstar graphics & "Fox Charlotte" branding, which are both trash, because they want to attempt to "de-foxify" the station identity and appearance. When sports programming is on they use the FTS-style "FOX 46 CHARLOTTE" logo with the "WJZY-TV BELMONT-CHARLOTTE" station ID although the promos and top/bottom-of-the-hour. Nexstar management are idiots, point blank, period. Nexstar better realize this isn't one of their typical middle-sized markets, so they need to leave it all alone and just ride it out as "FOX46 Charlotte". 

 

I can bet it is going to remain "FOX46 Charlotte" branding and continuing the use of the barely 18-months old FTS graphics because they know their ratings depends on it. Otherwise, Nexstar isn't going to last long here...

Edited by jero23
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8 minutes ago, jero23 said:

Yeah I said in the past Nexstar is a mess. They replaced a barely 4 year news set because it was built by FTS. Let a boatload of talent to leave more any other station in the market in the past 18 months after years of work establishing their on-air news talent. Unnecessarily changed the website domain from "fox46charlotte.com" to "fox46.com". Now confusing branding, they wasting time with this bullsh*t attempt with those whack a** Nexstar graphics & "Fox Charlotte" branding, which are both trash, because they want to attempt to "de-foxify" the station identity and appearance. When sports programming is on they use the FTS-style "FOX 46 CHARLOTTE" logo with the "WJZY-TV BELMONT-CHARLOTTE" station ID although the promos and top/bottom-of-the-hour. Nexstar management are idiots, point blank, period. Nexstar better realize this isn't one of their typical middle-sized markets, so they need to leave it all alone and just ride it out as "FOX46 Charlotte". 

 

I can bet it is going to remain "FOX46 Charlotte" branding and continuing the use of the barely 18-months old FTS graphics because they know their ratings depends on it. Otherwise, Nexstar isn't going to last long here...

 

There has been a lot of stuff stuff going on behind the scenes, I'm sure. All of what you are complaining about has been/will be addressed. However, when have you known Nexstar to keep a former group's package? I bet they switch to their own in-house Fox package, especially because we've already seen evidence of this in the weather block.

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On 10/6/2021 at 1:59 PM, ABC 7 Denver said:

 

There has been a lot of stuff stuff going on behind the scenes, I'm sure. All of what you are complaining about has been/will be addressed. However, when have you known Nexstar to keep a former group's package? I bet they switch to their own in-house Fox package, especially because we've already seen evidence of this in the weather block.

 

I really don't care what is going on behind the scenes. They spent years building up something that was overturned in less than 2 years.  It looks unstable. They should keep the FTS graphics until either the FTS gets a new package thus forcing them to change to Nexstar graphics or the station is reacquired by FOX.  They changed the weather radar font and they are still using the FTS package overall.

Edited by jero23
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  • 2 months later...

WJZY is finally teasing their new brand, “Queen City News” coming in January. They still referenced Fox Charlotte, which I’ve seen on air and on billboards around town since September, so I guess that will be the brand for the station outside of news. 

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This gives flashbacks to the Group W era of WCNC when they had the WPCQ calls and a management who just let WBTV and WSOC steal their lunch.

 

City-based brandings also kind of wed you to only news of that type; you've just told your Kannapolis, Rock Hill, Concord, and Belmont viewers that their issues are less important than those of Charlotte.

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a couple thoughts I shared in the discord I want to bring over here. 
 

Hate to say it, but I agree… failure is the likely outcome. Do not like what I’ve seen. Queen City News is not a good name to begin with…

 

Here’s my problem with Queen City News… and all the other generic names (mostly Gray) affiliates have been switching to… It does not, in any way, indicate the fact that it is a broadcast news outlet.

“But that’s what they want to do! It’s about more than just terrestrial television now!”

 

That’s true. But at the core of it, the product is still video news, with an emphasis on live and immediate VIDEO news reporting. That will always be true for this business no matter if the main medium people consume the product on changes from over the air TV, to streaming, an app, a website, or whatever else may come in the future.

 

The problem is, this name sounds like what you’d name the free pamphlet newspaper handed out at coffee shops.

 

The name, does not in any way, indicate how the outlet is different from the local newspaper. It does not indicate that, even if you’re only patronizing them through a digital outlet, you can expect strong audio and video to tell the stories,  not just written text. 

 

It deemphasizes what makes a video news outlet unique and different from the rest of the news outlets out there.

 

Names like ‘Queen City News,’ ‘Alaska’s News Source,’ etc. do not at all indicate that the outlet is anything more than a startup local news blog.

 

Think I’m wrong? Visit QueenCityNews.com right now, and tell me what you see. You’ll see a website for another outlet already called Queen City News, that is exactly the kind of thing I described above. A local news blog straight out of 2005!

 

Nevermind the fact that clearly, Nexstar is not really concerned with the digital product, or it would have bought the domain name that matches what it is calling its News product. That is BASIC cross-platform branding stuff. 

 

This is just an example of Nexstar not using common sense when trying to build a brand. 

 

Believe it or not… I think Sinclair is the example of how to do this right.

 

When they rename their affiliates to deemphasize network affiliation, they make the names still portray the sense of urgency and immediacy of broadcast news.

 

“Iowa News Now,” “Ohio 24/7 Now” are names that (while I still have problems with) still portray the immediacy and urgency only a broadcast news outlet can bring—whether it’s on their website, OTT channels, or terrestrial channels—in a way names like “Queen City News” do not.

 

Would would I have done? I wouldn’t change anything. But if I had no choice, I would go with something like “Fox46 Queen City News” or “Queen City News on Fox 46”… or “Queen City 46” if we don’t want to mention Fox. I’d be much more okay with those names. 

 

Heck, some of the most legendary stations in the country get away with naming themselves in such a way.

 

See “ABC 7 Eyewitness News” or “6 ABC Action News.”

 

You can have a ‘fun’ name for your newscasts, but people need to know they are, in fact, watching a newscast. 

 

I get that they want to be forward thinking and emphasize that their product is available on more than just TV. That’s why they could brand their TV newscasts as ‘Queen City News on FOX46’ or “Queen City 46 News”… while on the web, just calling themselves Queen City News.

 

As someone on discord pointed out… if a random guy driving down the highway sees a billboard for “Queen City News”… how do they know even what it is? If I saw a billboard for “Fox46 Queen City News,” or “Queen City 46 News” I would at least know what it is.

 

Or if they could even say “Queen City News: Always Local. Always Streaming” or “Queen City News: On Air. Online. Always streaming”

That would be a great way to convey to people what you do, while letting them know you can watch them and consume their content on more than just TV.

 

But holy crap, that logo is awful too. 

 

I’m not usually a guy to be a huge pessimist… and like to give things a chance.

 

But if I lived in that market, I would have considered watching this station before this rebrand. Afterwards, it looks like a station that is trying too hard to hide the fact they are, in fact, a TV station

Edited by MarkBRollins88_v2
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Seeing as how Fox mortally wounded themselves in Charlotte swiping away the affiliation from WCCB and slapping together a newscast on the cheap would propel them to the top...the station has been a tortured mess ever since, even with Nexstar coming in to try and make something out of them, but seriously overthinking it in the process.

If anything, it's a distraction.  Give it a year or two and "FOX 46" may be back sooner than we know it.  

Edited by tyrannical bastard
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2 hours ago, tyrannical bastard said:

Seeing as how Fox mortally wounded themselves in Charlotte swiping away the affiliation from WCCB and slapping together a newscast on the cheap would propel them to the top...the station has been a tortured mess ever since, even with Nexstar coming in to try and make something out of them, but seriously overthinking it in the process.

If anything, it's a distraction.  Give it a year or two and "FOX 46" may be back sooner than we know it.  

Just like the failed marketing CBS LA did with “NewsCentral. News that’s Central to your Life.” 🙄😅

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