Shepherd Smith to join CNBC; Launch a new evening show

[TSSZNews 1032]

1 hour ago, DENDude said:

I Was looking at some ratings info the other day, and man--"The News with Shepard Smith" was way down on the list.   I have a hard time seeing the program lasting unless the ratings improve.  

 

Numbers on CNBC generally are pretty low and niche - it caters almost exclusively to businesspeople. I wouldn't read much into it.

[Liugrad2020 80]

On 2/12/2021 at 10:48 PM, TSSZNews said:

 

Numbers on CNBC generally are pretty low and niche - it caters almost exclusively to businesspeople. I wouldn't read much into it.

I wonder why he wasn’t given a role on MSNBC or even on the mothership.

[Newsjunkie24 494]

12 hours ago, Liugrad2020 said:

I wonder why he wasn’t given a role on MSNBC or even on the mothership.

 

Probably not a spot open on Weekdays on MSNBC, as they would have push one of their personalities to a different timeslot.

[Liugrad2020 80]

22 hours ago, Newsjunkie24 said:

 

Probably not a spot open on Weekdays on MSNBC, as they would have push one of their personalities to a different timeslot.

That could be. It would be a real shame if Shep flames out. I guess worse case there’s always CNN.

[Newsjunkie24 494]

3 hours ago, Liugrad2020 said:

That could be. It would be a real shame if Shep flames out. I guess worse case there’s always CNN.

 

I don't know if there's even room at CNN. Maybe Wolf will retire eventually and Shep will take his place?

[Liugrad2020 80]

23 hours ago, Newsjunkie24 said:

 

I don't know if there's even room at CNN. Maybe Wolf will retire eventually and Shep will take his place?

That’s possible or perhaps he’ll become Shep who? I hope that doesn’t happen.

[ScottJ 133]

38 minutes ago, Liugrad2020 said:

That’s possible or perhaps he’ll become Shep who? I hope that doesn’t happen.

Or perhaps he'll actually be at CNBC for more than six months and won't need to worry about changing jobs in the near future.

[alaskanews 104]

As long as his show is cheaper to produce than syndication fees for Shark Tank reruns then I think Shep will be just fine.

[Liugrad2020 80]

5 hours ago, alaskanews said:

As long as his show is cheaper to produce than syndication fees for Shark Tank reruns then I think Shep will be just fine.

I hope so. I think he’s an asset.

[DENDude 179]

Major technical glitch tonight after the first commercial break.  Something happened in studio,  Contessa Brewer took over after the commercial & brief color bars from the Power Lunch interview area and anchored the rest of the broadcast.  

[Newsjunkie24 494]

47 minutes ago, DENDude said:

Major technical glitch tonight after the first commercial break.  Something happened in studio,  Contessa Brewer took over after the commercial & brief color bars from the Power Lunch interview area and anchored the rest of the broadcast.  

 

Shep started the newscast, and there was a blue screen at the beginning. Right before the 1st break, Shep was cut off during the coming up next portion. Brewer picked it right after that. Shep came back for a minute, but there were still difficulties, so Brewer came back, and she was there for the rest of the newscast.

 

Contessa is the main fill-in anchor for Shep.  Not a bad choice as she has more hard news experience compared to some of CNBC's other staff, particularly her run on MSNBC.

[Newsjunkie24 494]

Shep's show seems to be struggling really bad.

 

I know the Daily Beast is a tabloid, but TVnewser and Brian Stelter also picked up on this. One of the options is to possibly move Mad Money out of its longtime 6:00 slot.

 

I think putting him on CNBC was a mistake. Most people know CNBC as a business/financial news channel and not for hard news. I like his show but it's a trainwreck going from to Cramer to Smith and then to Shark Tank.

 

Put him on MSNBC in a daytime slot and I think he might get a bigger audience. There's a few personalities there that could be moved or assigned somewhere else.

 

CNBC doesn't seem too unhappy with with the results and seems very proud of his show. On the other hand, the conservative talk in primetime seems to have gone nowhere over a year after the rumor came out.

 

 

[Roadrunner 212]

28 minutes ago, Newsjunkie24 said:

Shep's show seems to be struggling really bad.

Re: your idea of tweaking that timeslot -

I don't think conservative talk really has a place in the NBC universe because there will likely be large pushback and won't thrive like it does at Fox; the NBC brand overall is mostly tarnished among the bulk of the base. As for tweaking the show, could they turn it into a more primetime-oriented financial-ish (or not -ish) panel/talk thing, more akin to what the other cable news networks engage in? For example, if you keep Shep as a host but add Stephanie Ruhle and/or Contessa Brewer as co-hosts and then add specialist guest(s) per day, then that could be something. Or...we could just nuke the experiment and return to post-Cramer Shark Tank.

[Newsjunkie24 494]

1 hour ago, Roadrunner said:

Re: your idea of tweaking that timeslot -

I don't think conservative talk really has a place in the NBC universe because there will likely be large pushback and won't thrive like it does at Fox; the NBC brand overall is mostly tarnished among the bulk of the base. As for tweaking the show, could they turn it into a more primetime-oriented financial-ish (or not -ish) panel/talk thing, more akin to what the other cable news networks engage in? For example, if you keep Shep as a host but add Stephanie Ruhle and/or Contessa Brewer as co-hosts and then add specialist guest(s) per day, then that could be something. Or...we could just nuke the experiment and return to post-Cramer Shark Tank.

 

That might not be a bad idea. 

 

If all else fails, I guess go back to Shark Tank after Cramer.

[dpb 35]

It seems that the CNBC audience just rejected Shep. Hard to see how this improves, even if you change the schedule. 

[PTVNews 184]

I kinda viewed his show on CNBC as just a holding ground until they could find a spot for him on MSNBC.

[Newsjunkie24 494]

6 minutes ago, dpb said:

It seems that the CNBC audience just rejected Shep. Hard to see how this improves, even if you change the schedule. 

 

Maybe CNBC'S audience just isn't used to more hard news, that's maybe why they don't care for him.

[mrschimpf 1872]

2 minutes ago, dpb said:

It seems that the CNBC audience just rejected Shep. Hard to see how this improves, even if you change the schedule. 

The problem for CNBC since the FNN merger days is there is no CNBC audience after 4:10 p.m. on weekdays. It's a channel that like children's channels, has a limited timeslot that everyone tunes out of after the business day ends. If they would have been intelligent long ago they could've just had CNBC Europe and Asia after America's business day is done, but...we're America and the rest of the world doesn't exist unless you pay $30/month or $10/month for those channels or CNBC World.

 

Outside sports events, the CNBC channel space is effectively done at the end of the business day. FBN has seemed to crack the problem with business-adjacent programming that acts as a Fox News annex, but other than that, CNBC, Cheddar, Bloomberg, CNNFN, and other business networks just never figured out what to do once the closing bell rings, whether it be crime talk, reality shows, or network reruns.

[Liugrad2020 80]

2 hours ago, Newsjunkie24 said:

Shep's show seems to be struggling really bad.

 

I know the Daily Beast is a tabloid, but TVnewser and Brian Stelter also picked up on this. One of the options is to possibly move Mad Money out of its longtime 6:00 slot.

 

I think putting him on CNBC was a mistake. Most people know CNBC as a business/financial news channel and not for hard news. I like his show but it's a trainwreck going from to Cramer to Smith and then to Shark Tank.

 

Put him on MSNBC in a daytime slot and I think he might get a bigger audience. There's a few personalities there that could be moved or assigned somewhere else.

 

CNBC doesn't seem too unhappy with with the results and seems very proud of his show. On the other hand, the conservative talk in primetime seems to have gone nowhere over a year after the rumor came out.

 

 

Maybe Shepard can take over for Brian on msnbc at 11. After all he never had any major scandals.

[elfuego35 88]

23 minutes ago, mrschimpf said:

The problem for CNBC since the FNN merger days is there is no CNBC audience after 4:10 p.m. on weekdays. It's a channel that like children's channels, has a limited timeslot that everyone tunes out of after the business day ends. If they would have been intelligent long ago they could've just had CNBC Europe and Asia after America's business day is done, but...we're America and the rest of the world doesn't exist unless you pay $30/month or $10/month for those channels or CNBC World.

 

Outside sports events, the CNBC channel space is effectively done at the end of the business day. FBN has seemed to crack the problem with business-adjacent programming that acts as a Fox News annex, but other than that, CNBC, Cheddar, Bloomberg, CNNFN, and other business networks just never figured out what to do once the closing bell rings, whether it be crime talk, reality shows, or network reruns.

That is why in the shut down of NBCSN, I would suggest that CNBC, not USA, become the primary home for sports for NBCUniversal, and use USA for overflow.

 

Most of NBC's live sporting events occur after 5:00 anyway, and it will prevent CNBC from being nothing but informercials during the weekend. 

 

FNN knew that their market was niche, that is why they set up a sports channel sharing the same space after market close.

[jrogo 183]

35 minutes ago, Liugrad2020 said:

Maybe Shepard can take over for Brian on msnbc at 11. After all he never had any major scandals.

I think Brian wants to work a little longer. I kinda just assumed that Shep would be Lawrence O'Donnell's replacement as he will be 70 in November, Shep could have Rachel for a lead in and would hand over to Brian which is more news/analysis anyways, if he replaced Lawrence at 10pm. 

[Roadrunner 212]

1 hour ago, mrschimpf said:

If they would have been intelligent long ago they could've just had CNBC Europe and Asia after America's business day is done

This would be an amazing and ideal program schedule for CNBC to be able to keep business coverage 24/5. The weekends for CNBC are indeed, even more tragic (but obviously cheap to operate). And I wish CNN did the same exact thing with the International newscasts after a certain hour. But alas.

[Newsjunkie24 494]

2 hours ago, mrschimpf said:

The problem for CNBC since the FNN merger days is there is no CNBC audience after 4:10 p.m. on weekdays. It's a channel that like children's channels, has a limited timeslot that everyone tunes out of after the business day ends. If they would have been intelligent long ago they could've just had CNBC Europe and Asia after America's business day is done, but...we're America and the rest of the world doesn't exist unless you pay $30/month or $10/month for those channels or CNBC World.

 

Outside sports events, the CNBC channel space is effectively done at the end of the business day. FBN has seemed to crack the problem with business-adjacent programming that acts as a Fox News annex, but other than that, CNBC, Cheddar, Bloomberg, CNNFN, and other business networks just never figured out what to do once the closing bell rings, whether it be crime talk, reality shows, or network reruns.

 

So spot on! CNBC has tried so many things over the years after the market closes. The News with Brian Williams, John McEnroe's short lived talk show, documentaries about business, reality shows about business, and now Shepard Smith. CNBC Prime with reality shows about business has been the only real success for them.

 

FBN only works as basically FOX News 2 outside of business hours, with the exception of Maria's controversial show (How much does that show even talk about the business and the markets anymore?).

 

I wouldn't mind seeing overseas market programming. Street Signs UK used to occupy the 4:AM timeslot until Shepard landed.

[Liugrad2020 80]

6 hours ago, jrogo said:

I think Brian wants to work a little longer. I kinda just assumed that Shep would be Lawrence O'Donnell's replacement as he will be 70 in November, Shep could have Rachel for a lead in and would hand over to Brian which is more news/analysis anyways, if he replaced Lawrence at 10pm. 

Shep would have a very different kind of show from Lawerence although I suppose that’s a possibility.

[dman748 1248]

On 7/14/2021 at 4:22 PM, Newsjunkie24 said:

 

Maybe CNBC'S audience just isn't used to more hard news, that's maybe why they don't care for him.

The days of just hard, straightforward news is long gone on cable. If you want to find straightforward, balanced news coverage, streamming is the way to go nowadays. Even NewsNation is having to readjust because no one is tuning in to that channel for straightforward coverage.

Edited July 18, 2021 by dman748