Jump to content

Welcome, Guest!

Sign In or Create my Account to gain full access to our forums. By registering with us, you'll be able to discuss, share and private message with other members of our community.
Sign in to follow this  
tw-804

WTOP debuts new imaging package

Recommended Posts

Posted (edited)

Washington D.C.'s all-news station WTOP debuted its brand-new music and imaging package yesterday (Monday, June 1st) created by Seattle-based ReelWorld. Gone are Non-Stop Music's News Central and First News packages.

 

http://www.reelworld.com/jingles/packages/wtop (click on "Listen to Full Package").

 

From DCRTV.com...

 

Quote

Listeners will notice "a bold new imaging package integrated with WTOP's news reports, traffic, weather and more," according to a WTOP news release. "Anchored by a vibrant and memorable sonic logo, the comprehensive suite of musical themes gives a sleek, modern edge to the WTOP brand and sets it firmly in line with today’s radio, media and tech landscape." WTOP collaborated with Seattle-based ReelWorld to develop "the unmistakable new sound" along with ReelWorld's co-founder Erik Huber. The package consists of 10 unique themes, covering all essential station benchmarks from top-of-hour to traffic, business, sports, breaking news, and more.

 

Thoughts?

Edited by tw-804
  • Thanks 1

Share this post


Link to post
Share on other sites
46 minutes ago, tw-804 said:

Washington D.C.'s all-news station WTOP debuted its brand-new music and imaging package yesterday (Monday, June 1st) from Seattle-based ReelWorld. Gone are Non-Stop Music's News Central and First News packages.

 

http://www.reelworld.com/jingles/packages/wtop (click on "Listen to Full Package").

 

From DCRTV.com...

 

 

Thoughts?

I really like it. It's very modern and has a great ID. I think it would great on TV too.

Share this post


Link to post
Share on other sites

Surprised ReelWorld hasn't been handed any TV work. This is great stuff, even if it displaces some Non-Stop classics.

  • Like 2

Share this post


Link to post
Share on other sites

This is amazing. I loved First News, but this is awesome. I love how with the Full Mix for the Top of the Hour, I heard something similar to claps, and burst out laughing, thinking C Clarity had popped up! Lol

I would love to see this as a TV News Theme too. 

Share this post


Link to post
Share on other sites

I know I'm gonna get some flack for this statement, but, maybe ReelWorld should do news/talk jingles more often....

  • Like 1

Share this post


Link to post
Share on other sites

It's a nice theme, but it lacks a lot of the metropolitan melody of, say, WCBS's Man Made rebrand. I suppose with WTOP in Washington it doesn't need that same flair - this package does carry a bit more authority to it.

Share this post


Link to post
Share on other sites

Wow. This sounds like NEWS. A package that makes me wanna tune in to WTOP to get my news. If only more packages were like this. A bravo and an encore to ReelWorld is deserved.

  • Like 2

Share this post


Link to post
Share on other sites
2 hours ago, TheRolyPoly said:

Wow. This sounds like NEWS. A package that makes me wanna tune in to WTOP to get my news. If only more packages were like this. A bravo and an encore to ReelWorld is deserved.

 

KRLD's Impact News is like that.

Share this post


Link to post
Share on other sites

I think it can work as a TV theme, it just needs a good graphic package to match it. I love the sounders, it has a capitol feel, a DC sound if I may say.

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue. By using TVNewsTalk you agree to the Terms of Use and Privacy Policy.