Big Country News 435 Posted September 29, 2019 Share Posted September 29, 2019 Out with the Gold, In With the Blue! FOX Business has announced that, starting Monday, they will unveil a refreshed look, website, and app. Promo and Explanation from Maria Bartiromo: https://video.foxbusiness.com/v/6090376741001/#sp=show-clips Forbes Article: https://www.forbes.com/sites/markjoyella/2019/09/29/fox-business-network-set-to-debut-refreshed-branding-monday/#133fd67b1224 Link to comment Share on other sites More sharing options...
Sendir 192 Posted September 29, 2019 Share Posted September 29, 2019 Out with old and in with the “Trump” Link to comment Share on other sites More sharing options...
susquvalleywgal 490 Posted September 29, 2019 Share Posted September 29, 2019 The News side has the propaganda … The Business side has the money part. Ingenious esp to the only viewer they are going for … Donald J. Trump. -- Matt Link to comment Share on other sites More sharing options...
Geoffrey 779 Posted September 30, 2019 Share Posted September 30, 2019 Fox Business doesn't just sound like Fox News... Now they look like them, too. https://variety.com/2019/tv/news/fox-business-network-refresh-barrons-fox-news-1203353248/ Gone is the gold logo. Now it's blue and red, also like Fox News. I think it's a shame. Fox Business had some of the most beautiful graphics in cable news. Everything seemed to be planned and it all lined up nicely. This look was definitely a step-up for Fox News a while back but it feels like a major downgrade for Fox Business. But I understand the benefits of having a similar look for both networks. Link to comment Share on other sites More sharing options...
MidwestTV 1173 Posted September 30, 2019 Share Posted September 30, 2019 While I understand wanting a uniform look across all of your platforms, it is slightly disappointing that they lack their own individuality now (kind of like the Borg). That said, it's a clean look and certainly much better than the mess that's CNBC. Link to comment Share on other sites More sharing options...
Weeters 1805 Posted September 30, 2019 Share Posted September 30, 2019 To be honest, the gold logo reminds me more of Trump than the new one. He loves his gaudy gold. I like this change. The FNC package is not a bad package. The old FBN graphics had the same problems that the old FNC package had: Unnecessary flash and 3D in an era where that's becoming less and less popular. The new package brought order to FNC, where there was no rhyme or reason to their graphics for years. And it does look better than CNBC. Link to comment Share on other sites More sharing options...
Action Newsroom 1149 Posted September 30, 2019 Share Posted September 30, 2019 They really deserve a new package. And - despite looking like Fox News' twin - it looks excellent. The logo looks fresher than the last iteration (looking similar to yet different from FNC's). At the time of its debut and thereafter, the old package was better than Fox News hodgepodge of packages (before they debuted their excellent current look). But as the years pass, FBN's awkward and flashy gold on-air image aged badly (to the point where [current] FNC looked better). So this refresh is needed and very well-done. The only gripe here is that the network and FNC are visually one and the same now. Also... On 9/29/2019 at 1:46 PM, Big Country News said: Out with the Gold, In With the Blue! Clever. Very Clever. Link to comment Share on other sites More sharing options...
NEOMatrix 1295 Posted September 30, 2019 Share Posted September 30, 2019 1 hour ago, Weeters said: And it does look better than CNBC. Even the OG FBN graphics looked better than CNBC ever could, then and now. Link to comment Share on other sites More sharing options...
hmaxhanson 650 Posted September 30, 2019 Share Posted September 30, 2019 4 hours ago, Geoffrey said: Fox Business doesn't just sound like Fox News... Now they look like them, too. https://variety.com/2019/tv/news/fox-business-network-refresh-barrons-fox-news-1203353248/ Gone is the gold logo. Now it's blue and red, also like Fox News. I think it's a shame. Fox Business had some of the most beautiful graphics in cable news. Everything seemed to be planned and it all lined up nicely. This look was definitely a step-up for Fox News a while back but it feels like a major downgrade for Fox Business. But I understand the benefits of having a similar look for both networks. Perhaps its the start of an eventual rebranding to Fox News 2? Link to comment Share on other sites More sharing options...
TheOneManHerd 553 Posted September 30, 2019 Share Posted September 30, 2019 12 minutes ago, hmaxhanson said: Perhaps its the start of an eventual rebranding to Fox News 2? I mean, that’s what it is already. Coming soon! Fox News 8: The Eight. Link to comment Share on other sites More sharing options...
hmaxhanson 650 Posted September 30, 2019 Share Posted September 30, 2019 3 minutes ago, TheOneManHerd said: I mean, that’s what it is already. Coming soon! Fox News 8: The Eight. But think about it, outside of the financial shows and infomercials, what do you have? Fox News-style opinion shows. Going all in on them will give Fox News double the audience and reach! Link to comment Share on other sites More sharing options...
Georgie56 3059 Posted September 30, 2019 Share Posted September 30, 2019 1 hour ago, TheOneManHerd said: I mean, that’s what it is already. Coming soon! Fox News 8: The Eight. I see more regular news coverage than business news on FBN these days anyway, even more so during the Trump administration. Link to comment Share on other sites More sharing options...
Geoffrey 779 Posted October 1, 2019 Share Posted October 1, 2019 I checked out FBN during the day and there were barely any reports from the NYSE or other trading floors. It was mostly interviews and panels. Just like the rest of cable news. No more bumping into and out of breaks with live stock charts. Very different from what I remember. Link to comment Share on other sites More sharing options...
rkolsen 1675 Posted October 1, 2019 Share Posted October 1, 2019 Looks better than what they had. I don’t think I was ever a fan, the graphical look before was too gaudy and in some cases parts weren’t used. During some shows I once had one they’d replace an area where data with just a image saying find Fox Business with your provider. Link to comment Share on other sites More sharing options...
mrschimpf 2050 Posted October 1, 2019 Share Posted October 1, 2019 13 hours ago, Weeters said: I like this change. The FNC package is not a bad package. The old FBN graphics had the same problems that the old FNC package had: Unnecessary flash and 3D in an era where that's becoming less and less popular. The new package brought order to FNC, where there was no rhyme or reason to their graphics for years. These days when you can get a ticker check on your phone, just having an overwhelming amount of graphics doesn't seem to work any longer (Bloomberg still looks like a text version of a Hoarders episode with so many undecodable graphs and abbreviations). It now matches up exactly with FNC, but in this case it's not exactly the worst thing in the world to have a united graphics look. Link to comment Share on other sites More sharing options...
blizzard59 41 Posted October 1, 2019 Share Posted October 1, 2019 14 hours ago, hmaxhanson said: Perhaps its the start of an eventual rebranding to Fox News 2? They could have Fox News Red Network and Fox News Blue Network. Link to comment Share on other sites More sharing options...
Geoffrey 779 Posted October 1, 2019 Share Posted October 1, 2019 I'm not understanding this talking point that implies that there's less information on the screen now. The attached images are not a perfect 1:1 comparison but the best I have at the moment. It's the same amount of information. They made the ticker text a bit smaller but now there are five lines of text overall instead of the original four, with the show's logo (which alternates with guests' names) taking up a lot of real estate. Link to comment Share on other sites More sharing options...
Big Country News 435 Posted October 7, 2019 Author Share Posted October 7, 2019 Something interesting I've gleamed from watching FBN... Their bug and other graphics change in the event of market selloffs and rallies. Link to comment Share on other sites More sharing options...
PTVNews 188 Posted October 8, 2019 Share Posted October 8, 2019 12 hours ago, Big Country News said: Something interesting I've gleamed from watching FBN... Their bug and other graphics change in the event of market selloffs and rallies. Merry Christmas from FBN! Link to comment Share on other sites More sharing options...
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