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RJP

BBC News debut new graphics

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Posted (edited)

Overnight, BBC News debuted new graphics using the network’s new custom font, Reith. It first appeared on air during the 9am (GMT) newscast on the BBC’s domestic news network. Local news has also received an upgrade, while the BBC’s morning show will debut its version of the graphics Tuesday morning.

 

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Edited by RJP
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Some video as well. I appreciate their efforts to be more consistent across all platforms with the new typeface, but it still doesn't feel very BBC to me. I think it was always a mistake to stray away from anything that wasn't Gill Sans. Nothing says "Britain" like Gill Sans, and while it may have some issues on digital screens, I think they should have made their own modified version of that. Something closer to a Gill Sans/Whitney hybrid would have been great.

 

Also, while the 2008 rebrand was great, the way they keep refreshing it has made it feel stale.

 

 

 

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I don't like Serif fonts on TV.

 

Other than that, the rest of the look is nice. 

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Out of the two Leith-based looks the BBC has produced lately, I think I prefer the package for BBC Scotland's "The Nine." This one is lacking a certain something in the lower-thirds.

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