newscopter7 158 Posted December 23, 2022 Share Posted December 23, 2022 44 minutes ago, SFTV said: That part! NBC was ahead of its time look at NBC Bay Area, and NBC Connecticut. They have been doing well without the channel reference. Boston and San Diego had a short lived branding until it decided to bring back the channel numbers. KNTV never was able to settle on a number (3/11). WVIT is 30. It’s a bit different with KPIX 5. 4 Quote Link to comment Share on other sites More sharing options...
mrschimpf 1537 Posted December 23, 2022 Share Posted December 23, 2022 2 hours ago, KentBrockman said: I like it, it's plain but it's clean. Though, if you're going to brand your newscasts "CBS News Bay Area," wouldn't it be more logical to brand as "CBS Bay Area"? Just my 2 cents. They already have CW Bay Area, so it would only make sense (and speaking of, is the "Cable 12" appendage from the pre-UPN days really needed now? In a major tech hub where most don't have cable?). 2 Quote Link to comment Share on other sites More sharing options...
SFTV 419 Posted December 23, 2022 Share Posted December 23, 2022 (edited) 16 minutes ago, mrschimpf said: They already have CW Bay Area, so it would only make sense (and speaking of, is the "Cable 12" appendage from the pre-UPN days really needed now? In a major tech hub where most don't have cable?). CW Bay Area was dropped when KPIX dropped CBS 5 / CBS 5 Eyewitness News in 2013 in favor for call letters. they are branded as KBCW and KBCW 44 cable 12. With their heavy jingle imaging “44 cable 12” promos that air throughout the day https://youtu.be/GSTLBPVjnHE Edited December 23, 2022 by SFTV 1 Quote Link to comment Share on other sites More sharing options...
mrschimpf 1537 Posted December 23, 2022 Share Posted December 23, 2022 3 hours ago, SFTV said: CW Bay Area was dropped when KPIX dropped CBS 5 / CBS 5 Eyewitness News in 2013 in favor for call letters. they are branded as KBCW and KBCW 44 cable 12. With their heavy jingle imaging “44 cable 12” promos that air throughout the day https://youtu.be/GSTLBPVjnHE I realized that after I posted, of course. Thanks for reminding me of something I felt trauma from hearing (no offense to those in the actual videos). 1 1 Quote Link to comment Share on other sites More sharing options...
omarquinonez_youtube 5 Posted January 2 Share Posted January 2 3 Quote Link to comment Share on other sites More sharing options...
caliwxdude 235 Posted January 3 Share Posted January 3 If they're producing promos for a "new KCAL" with the existing KCAL9 lockup, doesn't seem like they're moving away from the KCAL9 brand anytime soon. Also who launches new stuff on a Thursday? Quote Link to comment Share on other sites More sharing options...
NewEgg00 177 Posted January 3 Share Posted January 3 (edited) It looks like when it launches this week, KCAL News will not use CBS News LA Branding, but the graphics will have the CBS eye elements. But this set looks nice. https://youtu.be/SzQoL76hWQY Edited January 3 by NewEgg00 2 Quote Link to comment Share on other sites More sharing options...
Drew 124 Posted January 3 Share Posted January 3 Main page of cbsnewslosangles has an interview with new KCAL NEWS MORNINGS co-anchor showing some new graphics and logos. 2 Quote Link to comment Share on other sites More sharing options...
jbnews 343 Posted January 3 Share Posted January 3 …but KCAL isn’t CBS… 2 Quote Link to comment Share on other sites More sharing options...
Bsean 128 Posted January 3 Share Posted January 3 Now if we could get a good update to The Hammer... 1 Quote Link to comment Share on other sites More sharing options...
nycnewsjunkie 899 Posted January 3 Share Posted January 3 (edited) I would like the branding more if a) CBS weren’t integrating their stations news departments into CBS News and b) they weren’t simulcasting an hour on KCBS. When you’re relaunching KCAL with only minimal references to CBS News LA (which I’m sure we’ll see on KCBS), it runs counter to what they’re trying to do, especially when KCAL News is going to stream on the CBS News LA streaming channel. I guess they want to leverage the KCAL brand, given that KCBS has never had much luck in that market. When you consider that, I guess calling it KCAL News makes sense in the short term. Edited January 3 by nycnewsjunkie Quote Link to comment Share on other sites More sharing options...
MichiganNewsGraphicsJunkie 517 Posted January 3 Share Posted January 3 6 hours ago, caliwxdude said: If they're producing promos for a "new KCAL" with the existing KCAL9 lockup, doesn't seem like they're moving away from the KCAL9 brand anytime soon. Also who launches new stuff on a Thursday? Based on the pictures and video, this is proven false... KCAL News it is Quote Link to comment Share on other sites More sharing options...
Bsean 128 Posted January 3 Share Posted January 3 So my question is, how will the sets be utilized? Will everything originate from the new set only. Is the new set for mornings and the KCBS set for evenings. Or will it continue as the new set for KCAL only and KCBS continues with their current set? 1 Quote Link to comment Share on other sites More sharing options...
Amra 110 Posted January 3 Share Posted January 3 19 hours ago, Drew said: Main page of cbsnewslosangles has an interview with new KCAL NEWS MORNINGS co-anchor showing some new graphics and logos. It looks nice. Better than the hot mess that was KCAL CBS News Los Angeles. I would bet the rest of the shows on KCAL will be CBS News LA on KCAL or KCAL News Los Angeles. Quote Link to comment Share on other sites More sharing options...
Bsean 128 Posted January 3 Share Posted January 3 No, it's looking like all broadcasts are branded as KCAL News, regardless of what station it's on: 12 hours ago, CalItalian2 said: Starting Thursday 1/5, ALL CBS 2 news listings on my Spectrum guide now show KCAL News on CBS Los Angeles no matter the time of day. Such as "KCAL News at 11p on CBS Los Angeles". Quote Link to comment Share on other sites More sharing options...
NewEgg00 177 Posted January 4 Share Posted January 4 (edited) Well, the full video of the graphics usage is out with CBS NEWS Bay Area used as an example. Edited January 4 by 24994J 1 Quote Link to comment Share on other sites More sharing options...
CircleWXYZ 89 Posted January 4 Share Posted January 4 Hearing January 23rd for WWJ. Waiting for confirmation. 1 Quote Link to comment Share on other sites More sharing options...
Georgie56 2702 Posted January 5 Share Posted January 5 Here’s a promo that confirms the “KCAL News” brand will also be on KCBS. Quote Link to comment Share on other sites More sharing options...
noggi 473 Posted January 5 Share Posted January 5 So apparently the key to building ratings growth is: new set confusing/mediocre branding more hours of news than anyone else 2 Quote Link to comment Share on other sites More sharing options...
nycnewsjunkie 899 Posted January 5 Share Posted January 5 (edited) 1 hour ago, noggi said: So apparently the key to building ratings growth is: new set confusing/mediocre branding more hours of news than anyone else It really would’ve helped if they’d actually promoted the damn thing instead of waiting for the 11th hour to do it. It made sense to move most of the local news to a station that actually gets ratings, but the branding is going to be confusing, and is counter to what CBS is doing in the rest of the country. Not even WCCO, arguably their most successful station, is going to get this treatment (I know it’s because of the radio station, but still). Is CBS so damaged as a brand in LA that they have to put the KCAL name on everything? That set does look fantastic, though. I’ll give them that. Edited January 5 by nycnewsjunkie 4 Quote Link to comment Share on other sites More sharing options...
NewEgg00 177 Posted January 5 Share Posted January 5 (edited) This is what you call "How To Act Like an Independent Station, Though You're Still Affiliated," not to mention...O&O. Edited January 5 by NewEgg00 1 Quote Link to comment Share on other sites More sharing options...
Georgie56 2702 Posted January 5 Share Posted January 5 Some clean music samples: 1 Quote Link to comment Share on other sites More sharing options...
Georgie56 2702 Posted January 5 Share Posted January 5 Here's KCAL. Quote Link to comment Share on other sites More sharing options...
Georgie56 2702 Posted January 5 Share Posted January 5 A deep dive from N*wscaststudio about the new O&O rebrand. Quote Link to comment Share on other sites More sharing options...
Lukelikesgraphics 6 Posted January 5 Share Posted January 5 4 hours ago, Georgie56 said: Here's KCAL. same music as kpix or its an new ver of enforcer Quote Link to comment Share on other sites More sharing options...
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