The Ever-Evolving Gray Graphics Situation...Thread

[GodfreyGR 493]

On 11/28/2023 at 5:54 PM, ELISYSYN said:

came across this while browsing the web:

 

It appears (correct me if i am wrong) that WOIO/WUAB are beginning the switch to GrayOne. Additionally they are also using the same FIRST ALERT WEATHER  logo as WANF:

WOIO/WUAB

WANF

A Gray station switching their FA logo is not necessarily an indicator of anything. KBJR uses the same logo (but in blue) but outside of weather graphics, they still use a slightly modified version of their KBJR* graphics from Quincy ownership

(*Before the Northern News Now stunt, KBJR6 and CBS3 had their own graphics packages)

[TennTV1983 742]

Apparently, someone is a fan of the old WFOR logo because that's what KMOV's new logo reminds me of.

 

Don't believe me? Look at this.

 

Edited December 4, 2023 by TennTV1983

[MichiganNewsGraphicsJunkie 743]

1 hour ago, TennTV1983 said:

Apparently, someone is a fan of the old WFOR logo because that's what KMOV's new logo reminds me of.

 

Don't believe me? Look at this.

 

Just looked at their map room on their website... A whole bunch has switched over... wish they went with the blue theme instead of red...

[GoldenShine9 1509]

It reminds me of the old late 1980s logo as well.

[LOWERCASE GUY 242]

It doesn't even look like they went with red on the WX graphics, but rather....gray? Hmmmmm.

[GoldenShine9 1509]

What Gray stations have the oldest graphics packages? They should be a target for GrayOne next, although they would be in small markets I would assume.

[LOWERCASE GUY 242]

12 minutes ago, GoldenShine9 said:

What Gray stations have the oldest graphics packages? They should be a target for GrayOne next, although they would be in small markets I would assume.

The Wyoming Cluster for one...

[HSV cheesehead 88]

Found a KMOV promo on youtube, it shows a taste of the new graphics:

 

 

[TennTV1983 742]

1 hour ago, GoldenShine9 said:

What Gray stations have the oldest graphics packages? They should be a target for GrayOne next, although they would be in small markets I would assume.

 

WCTV in Tallahassee is one of those stations along with a couple others with those same graphics.

[jd285 53]

Welcome to First Alert 4. 

 

[tyrannical bastard 3443]

15 minutes ago, TennTV1983 said:

 

WCTV in Tallahassee is one of those stations along with a couple others with those same graphics.

Oddly enough, WLOX in Biloxi had this one originally, and when they put in their new studio, switched to the same one WJHG was using before they went with the "Honeycomb" look.

Meanwhile, WVUE went with the WSFA look while WALA went GrayOne recently.

[TennTV1983 742]

8 minutes ago, tyrannical bastard said:

Meanwhile, WVUE went with the WSFA look while WALA went GrayOne recently.

 

You call it the WSFA look when it was WMC-TV that launched it first.

 

I'm surprised WWSB's current look was utilized by the likes of WAFF and WDAM. I don't hate it, but there are certain elements of that package that just look dated.

[Denver Murray 9]

9 hours ago, LOWERCASE GUY said:

It doesn't even look like they went with red on the WX graphics, but rather....gray? Hmmmmm.

 

Well, I certainly appreciate that they did not pick an entirely red theme for the graphics.  Gray doesn't look bad at all... Way better than what WWBT Richmond has. It's SO red you cannot even see what's in the background of the graphics! Very distracting.

I actually like this!

Edited December 4, 2023 by Denver Murray

[MichiganNewsGraphicsJunkie 743]

9 hours ago, jd285 said:

Welcome to First Alert 4. 

 

Gross... just gross... the branding that  is...

[HSV cheesehead 88]

 My biggest critique on Grayone, is that the L3s don't go from end to end on the screen. Just wasting space. (I know this is probably a relic of the 4:3 aspect ratio of the first 60 years of television)

[rkolsen 1675]

2 hours ago, ELISYSYN said:

 My biggest critique on Grayone, is that the L3s don't go from end to end on the screen. Just wasting space. (I know this is probably a relic of the 4:3 aspect ratio of the first 60 years of television)

It’s not necessary. The program is going out in widescreen. However, many HDTVs like old analog TVs have overscan. This can be turned off but most people don’t know how to change it. So it’s best to keep most graphics 14:9 safe. 

[Georgie56 3059]

The KMOV rebrand pretty much says “ANF Jr.”, from the logo, to the graphics, to the set.

[HSV cheesehead 88]

1 hour ago, Georgie56 said:

The KMOV rebrand pretty much says “ANF Jr.”, from the logo, to the graphics, to the set.

The only difference is that anchors at KMOV get chairs, while over at ANF, the anchors stand the whole time.

[Denver Murray 9]

WWBT NBC 12 has kinda-sorta-re-branded to "12 On Your Side" ... However, it's not uniform.  The intros still have the peacock and "NEWS" under the logo with the peacock. Only the bug/ticker and the Facebook page logos have been changed. Everything else is the same for now.
 

 

[NewsGuyTV 40]

1 hour ago, Denver Murray said:

WWBT NBC 12 has kinda-sorta-re-branded to "12 On Your Side" ... However, it's not uniform.  The intros still have the peacock and "NEWS" under the logo with the peacock. Only the bug/ticker and the Facebook page logos have been changed. Everything else is the same for now.
 

 

 

Is this a trend with GRAY NBC affiliates? WMC Action News 5 removed the NBC Peacock from their onscreen bug all of a sudden. 

[TennTV1983 742]

12 minutes ago, NewsGuyTV said:

 

Is this a trend with GRAY NBC affiliates? WMC Action News 5 removed the NBC Peacock from their onscreen bug all of a sudden. 

 

WSMV did the same thing a couple of weeks ago, and most recently changed their weather logo as well - removing the NBC peacock from their branding.

 

 

And before anyone asks, NBC does not have a mandate for its affiliated stations to have the peacock in its branding.

[ttvn2000 318]

54 minutes ago, TennTV1983 said:

 

WSMV did the same thing a couple of weeks ago, and most recently changed their weather logo as well - removing the NBC peacock from their branding.

 

 

And before anyone asks, NBC does not have a mandate for its affiliated stations to have the peacock in its branding.

It’s a trend with all Gray stations.

 

WTVG in Toledo switched from “13abc Action News” to just “13 Action News” (and no ABC logo).

 

WNEM in Flint/Saginaw/Bay City also recently removed the CBS eye mark from its logo.

 

But I’ll stop there because I don’t want this to be a list…

[ABC 7 Denver 1552]

On 12/3/2023 at 9:55 PM, jd285 said:

Welcome to First Alert 4. 

 

This is absolutely awful. First, the fact that they are using red tends to indicate Breaking News, which is exactly what Alert insinuates. This is why First Alert Weather has always struck me as bad branding for weather too. You're going to burn out your audience if all news product is branded as "First Alert" instead prioritizing the content. Ultimately, having clear brand and design language is really needed to inform viewers and boost ratings... This won't do it.

Edited December 5, 2023 by ABC 7 Denver

[T.L. Hughes 746]

WSFA may be the next to switch to GrayOne. A user on Logopedia uploaded what appears to be an updated version of their logo:

[HSV cheesehead 88]

Has there been any pattern (geographic, prior ownership) to which stations are getting the new graphics? Also, is the Meredith package an option for stations as well?