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Between the Nexstar WAVY-WVBT duopoly and whichever stations Sinclair keeps between WTVZ and the WTKR-WGNT duopoly they inherited from Tribune, I think Tegna (nee Gannett and Belo) waited too late to pursue a duopoly with WSKY and WVEC. Can't see another duopoly being allowed for Norfolk.

 

At least, not without a waiver.

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Between the Nexstar WAVY-WVBT duopoly and whichever stations Sinclair keeps between WTVZ and the WTKR-WGNT duopoly they inherited from Tribune, I think Tegna (nee Gannett and Belo) waited too late to pursue a duopoly with WSKY and WVEC. Can't see another duopoly being allowed for Norfolk.

 

Actually, there would be enough stations for TEGNA to form a WSKY/WVEC duopoly if Sinclair sold either WTVZ or WTKR/WGNT.

 

2- UNC

3, 27- Sinclair/Tribune

4, 13- TEGNA

10, 43- Nexstar

15- WHRO

21- TBN

33- Sinclair

49- Ion

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Some GM moves.

 

Meredith appointed former WHO GM Dale Woods to be the new VP & GM of Nashville's WSMV. Woods replaces longtime GM Doreen Wade, which she'd retired back in June.

 

Also former LIN/MG executive Jay Howell is the new GM of CBS's Sacramento duopoly KOVR/KMAX. Howell suceeds former GM Kevin Walsh, which he's been appointed to replace the retired Bruno Cohen as the new GM of San Francisco duopoly KPIX/KBCW.

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A settlement was reached. The terms weren't disclosed.

 

It is now disclosed that Disney paid $177M to settle the case.

 

Remember that meat company was seeking more than $5.7B in damages.

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Another FOX O&O / MyTV rebrand. Starting Monday, KUTP 45 will become known as FOX 10 Xtra and FOX 10 News NOW will be making its television debut.

 

[MEDIA=twitter]893942162341101568[/MEDIA]

Little birdie tells me WFTC is next in line. Sounds like the branding will be "Fox 9+". I find it some interesting that Fox isn't using a standard template and/or logos for these rebrands given their liking for brand standardization. If the new logo I've seen is legit they are yet again doing something a little different from the other My O&O's that have been rebranded. It appears they will keep the blue & black color scheme and use a the horizontal "Fox 9" bug logo (recolored blue & black) with a smaller "+" appended to the end. It also sounds like it will be rebranded here in the next month as well.

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Another FOX O&O / MyTV rebrand. Starting Monday, KUTP 45 will become known as FOX 10 Xtra and FOX 10 News NOW will be making its television debut.

 

[MEDIA=twitter]893942162341101568[/MEDIA]

Looks like KDFI isn't far behind. They recently moved MyNet out of prime time.

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Looks like MyTV is in its final breaths.

 

It's practically irrelevant now. I'd expect most of their subchannel affiliates to find a new programming source that may want an upgrade to a DT2 from a DT3/4 (since those are usually crap signals).

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What would WWOR rebrand itself as? Fox 5 Plus? Jersey 9?

 

Been wondering this myself. Probably something with a tie-in to New Jersey, so that they don't get more backlash from the NJ politicians.

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Looks like KDFI isn't far behind. They recently moved MyNet out of prime time.

The O&O's have been playing with the scheduling for the past 3-4 years now. It started with WWOR shifting House and placing The Simpsons on Thursday nights. KCOP followed after, then WPWR. It has kind of snowballed from there. I haven't kept up but, I'm 95.7% sure more than half of the MNT O&O's are running programming out of pattern now.

 

And, really it goes back a little further than that if you look at MNT affiliates as a whole. Fox started loosening the reigns on branding/standardization around 2011-13 if memory serves me correct. And, the allowing more stations to run out of pattern followed shortly thereafter. The affiliates realized that the "My ___" branding really didn't hold much value. The O&O's are just starting to realize what a lot already knew.

 

 

Looks like MyTV is in its final breaths.

MNT the programming service will be around at least another year. And, I wouldn't be that shocked if it hangs around for some time after that. IDK It may become an unbranded service. But, it's cheap to run and allows affiliates to fill 10 hours of real estate a week in one fell swoop. So, it does serve some purpose.

 

Sure it's a crap load of off net re-runs. But, what would most of these stations fill that time with anyway.... off net re-runs. As noted above it's the branding that's garbage. It's a vestage of Fox's purchase of MySpace. If your a sister station (like the O&O's) and people view your station as a dumping ground for leftovers and second runs, etc of programming on the "senior" station then why not go whole hog and leverage that "senior" station's brand. And, generally speaking that "senior" station's brand holds a little more value. If you're going to attempt some sort of brand extension/brand synergy it might be best to use an established brand versus some flavor of the month website that will fade into obscurity almost as quickly as it came into being...just saying.

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MNT the programming service will be around at least another year. And, I wouldn't be that shocked if it hangs around for some time after that. IDK It may become an unbranded service. But, it's cheap to run and allows affiliates to fill 10 hours of real estate a week in one fell swoop. So, it does serve some purpose.

 

I'm thinking it'll go unbranded sooner rather than later, with Fox completely letting go of the branding/standardization reins for affiliates at the same time. Heck, they may even quietly encourage affiliates to rebrand away from it.

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The MyNetworkTV brand and logo are pretty long in the tooth anyway. No wonder it's disappearing nationwide.

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What would WWOR rebrand itself as? Fox 5 Plus? Jersey 9?

Fox 5 Plus already existed over at sister station WTTG/WDCA!!

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Fox 5 Plus already existed over at sister station WTTG/WDCA!!

They'll call WWOR Fox 5 XTRA or some variation of it.

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Fox 5 Plus already existed over at sister station WTTG/WDCA!!

Doesn't mean they can't use it for WWOR. However, making WWOR "its own thing" and reviving news from Secaucus might put FTS back in the good graces of the New Jersey politicians.

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The channel number for WWOR at least has some value (the + branding killing number branding with 20, 36 and 45 is great; WRBW is the perfect candidate), so I'd expect something different. Likely it'll be bland like 'New Jersey's 9'.

 

But it is interesting that most of these rebrandings are coming with the influence of Roger Ailes on FNC and FTS quickly disappearing. Without him and his 'run it cheap' mantra, MyNet probably would have died in 2009 when Smackdown left.

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They'll call WWOR Fox 5 XTRA or some variation of it.

 

I strongly doubt they'll rename the top-2 MyNets (WWOR and KCOP, at least not immediately). I think what Fox is doing is rebranding its "news-intensive" O&Os into a similar branding and offer more news on its MyNet channel. Despite having a long weekday morning offering, KTTV (and WNYW) aren't as "news-intensive" as the markets that already have rebranded its MyNets like KTVU, WTTG and KSAZ.

 

TTYTT, I personally like the "My9" branding. And to me, it's probably the only branding that's "clever-sounding" among all the other local MyNet brands.

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I strongly doubt they'll rename the top-2 MyNets (WWOR and KCOP, at least not immediately). I think what Fox is doing is rebranding its "news-intensive" O&Os into a similar branding and offer more news on its MyNet channel. Despite having a long weekday morning offering, KTTV (and WNYW) aren't as "news-intensive" as the markets that already have rebranded its MyNets like KTVU, WTTG and KSAZ.

 

TTYTT, I personally like the "My9" branding. And to me, it's probably the only branding that's "clever-sounding" among all the other local MyNet brands.

 

How about "FoXtra 9"? That would be a creative use of the X and emphasize the channel number of the current MyTV station.

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KSAZ is a funky station in a lot of ways. For one, creatively it's long done its own thing. The Fox O&O theme has been used to open their newscasts for, by my count, as little as five months this decade.

 

I mean, here's the open sequence for KSAZ since 2010:

 

 

 

 

 

There's also News Now, which has become a most unusual beast in TV news. It has a national audience but is not coming from a Top 10 market; while it will cover local news when warranted, it quickly understood that Trump and police chases were among its biggest viewer getters. Putting a taste of News Now on TV is a smart move to raise its visibility.

 

Such is the case that their fall upfront presentation boasted "the world is watching Fox 10 News Now".

 

But come on, this logo is an abomination.

 

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