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NBC News For Kids


rkolsen

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NBC News seems to be going for every demo from their millennial style Stay Tuned InstaSnap, to NBC News Signal YouTube broadcasts that seem like dressed down version of Nightly News. Now they’re doing two minute “news” broadcast for kids. It’s called NBC News for Universal Kids. It’s not really newsy per se but Thursday’s Edition covered citizenship and what makes a good one.

 

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NBC News seems to be going for every demo from their millennial style Stay Tuned InstaSnap, to NBC News Signal YouTube broadcasts that seem like dressed down version of Nightly News. Now they’re doing two minute “news” broadcast for kids. It’s called NBC News for Universal Kids. It’s not really newsy per se but Thursday’s Edition covered citizenship and what makes a good one.

 

 

This looks somewhat like the old In The News bits that CBS used to do on Saturday mornings, but with a more modern style/approach. Are those in the Universal Kids age group going to take this seriously, or tune out? Will be interesting to see. If NBC is serious about this concept of youth-news programming, they need to keep this going steadily long-term. No wishy-washy wavering, or feeling like they can't leave well enough alone. That has happened entirely too often over the years, especially on their entertainment programming side of the network.

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Are those in the Universal Kids age group going to take this seriously, or tune out? Will be interesting to see.

 

Considering the network's ratings have plunged into the lowest tier of Nielsen ratings where the MTV automated video networks, BeIN and Byron Allen's networks have become regular residents...it feels more like spackle to stop yet another TheRealReal or low-tier debit card ad than a serious effort and the network is like 'can News give us something to keep eyeballs for a couple minutes?'. Parents and kids have clearly rejected replacing Sprout's neutral but fine preschool programming for UK's clearly commercial lineup (which seems to be everything international that even Netflix and Amazon rejected and a bunch of other poor projects). At this point, Universal Kids is about a year away from getting wound down suddenly like Cloo or Esquire. The network's audience at this point is pretty much only zealots who refuse to give any business to the Nick/Disney/CN triad, or those oddballs online who keep sending mail to Comcast wanting them to reboot Woody Woodpecker and Heckyl and Jeckyl for the modern age.

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Does anybody even watch Universal Kids? I never hear anything about it. It seems to make The Hub look like Nickelodeon circa 1997.

The Hub became Discovery Family and MLP's the only thing keeping it alive-- and it's still probably doing better than UK is.

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The Hub had a lot of strikes against it and if not for Hasbro maintaining a minority stake in Discovery Family, MLP:FIM would have been off to Netflix ages ago and Discovery Family would either be running the 2010 Yogi Bear movie on repeat or blown up and revamped as something else yet again.

 

As for rebooting Woody for the modern age, they have...

 

woody.jpg

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The Hub had a lot of strikes against it and if not for Hasbro maintaining a minority stake in Discovery Family, MLP:FIM would have been off to Netflix ages ago and Discovery Family would either be running the 2010 Yogi Bear movie on repeat or blown up and revamped as something else yet again.

 

As for rebooting Woody for the modern age, they have...

 

woody.jpg

THEY RUINED IT!!!!!!

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In the early naughts, there was some scuttlebutt re: CBS News reviving In the News for Noggin, before it went all-preschool.

 

At the time, Noggin was co-owned by CTW (now Sesame Workshop) and Viacom (sharing common ownership with CBS).

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The Hub had a lot of strikes against it and if not for Hasbro maintaining a minority stake in Discovery Family, MLP:FIM would have been off to Netflix ages ago and Discovery Family would either be running the 2010 Yogi Bear movie on repeat or blown up and revamped as something else yet again.

 

As for rebooting Woody for the modern age, they have...

 

woody.jpg

If you ever saw that atrocity, it would've been worthy of the Dark Universe.:p

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  • 2 months later...

Let me say this as tactfully as possible...

 

There is NO way in hell I would let my child watch ANY "children's newscast" from ANY of the major networks, or their affiliated cable networks.

 

No freaking way!

Not even if Linda Ellerbee hosted it.

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