Jump to content

New Imaging for WCBS 880


TSSZNews

Recommended Posts

NSM First News and Pat Garrett are gone - in its place is a new "anthem" from Man Made Music, and Deidre Goodwin for VO - the first time a woman has imaged the station.

 

https://wcbs880.radio.com/articles/wcbs-newsradio-880-rolls-out-new-logo-new-air-branding

 

Just after 5 a.m. Wednesday, WCBS Newsradio 880 unveiled its new score, built around a news “anthem" fashioned by a team from world-renowned music production firm Man Made Music.

 

 

 

Founder and composer Joel Beckerman says he jumped at the chance of working with the team at Newsradio 880. “The fact that you guys have this incredible heritage -- to me that’s always what WCBS has stood for. We really wanted to get it right. It was incredibly important for us to get it right.”

 

“We didn’t want the traditional, in-your-face, self-important news music,” said WCBS Assistant Program Director Alex Silverman. “We wanted a sound that was going to communicate that we are a trusted friend.”

 

What WCBS got was an anthem filled with energy, percussion, and the passion with which the news is delivered on New York’s iconic news radio station.

 

And they played it on-air almost in the clear at about 5:30 this morning - and it can be heared at the link above too.

 

I won't lie - I was caught off guard when I heard it coming home from work, but after a good listen, it's excellent work. It perfectly catches that modern metropolitan feel. Sort of reminds me of the BBC. Wouldn't mind hearing CBS on the TV side pick something like this up.

Link to comment
Share on other sites

SONIC BRANDING ISN'T DEAD! Nice to know they’re holding on to some kind of tradition.

#MeanwhileInOrlando, since their moniker switch to News 96.5, WDBO’s been

, and now they’re treating it like a CHR station. (Their TOTHs have the opening riff from Imagine Dragons’ “It’s Time”. Listen live if you don’t believe me.)
Link to comment
Share on other sites

Impressive...I really hope this also goes to WBBM. It's been about 20 years since that station had new imaging and since it's part of a licensed package, I get to hear the 'news radio but really it's conservative talk' stations of Midwest Communications in Wisconsin ruin it regularly (and WBBM ruins it itself with their awful 'Bears Radio' version). This is a true news package.

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue. By using TVNewsTalk you agree to the Terms of Use and Privacy Policy.