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WJZ Drops Eyewitness News, Slowly Rebrands, New Logo Roll Out and New Set


rkolsen

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http://baltimore.cbslocal.com/video/category/spoken-word-wjztv/3789840-healthwatch-childhood-mortality-rate/

 

New graphics might air tonight! If not, take that logo down now, it’s gross with those graphics.

 

[MEDIA=imgur]a/qeScu[/MEDIA]

Looks more like they are trying to gradually phase in the new logo with the existing graphics and ride that hot mess out for a few more... months.

 

There's probably nothing TO debut, except for a reanimated newscast open (but with the same music, announcer copy and b-roll) and bug on the left-hand corner.

 

I actually don't mind the logo, now that the eye has been surgically repaired. But ... nothing can make this stretched-out Helvetica on-air presentation look any better, not even the soon-to-be former logo.

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Looks more like they are trying to gradually phase in the new logo with the existing graphics and ride that hot mess out for a few more... months.

 

There's probably nothing TO debut, except for a reanimated newscast open (but with the same music, announcer copy and b-roll) and bug on the left-hand corner.

 

I actually don't mind the logo, now that the eye has been surgically repaired. But ... nothing can make this stretched-out Helvetica on-air presentation look any better, not even the soon-to-be former logo.

 

Well, you were right about the reanimated open. Here's a screenshot (Ignore the recording bar) 267945828_Screenshot(83).thumb.png.333a2d9f75a14f97047f35bf529c97da.png

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Just as bad and cheap as it’s short-lived predecessor.

 

It's not terrible, it looks temporary. Honestly, the production music is probably the worst part of it all. Chroma Cues still lives on in the bumps, but a lot more production music being used for everything else. Looks like a phase out is imminent.

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That intro redo isn't bad... it's just generic and bland. The animation of the logo is actually decent, if not very brief and simple.

 

As for the L3s, I'm befuddled as to why they didn't swap Helvetica for Gotham. It at least would reduce the ghastliness to a degree, as this look is clearly - but very slowly - headed for the retirement home.

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It's not terrible, it looks temporary. Honestly, the production music is probably the worst part of it all. Chroma Cues still lives on in the bumps, but a lot more production music being used for everything else. Looks like a phase out is imminent.

Phase out of...? Of music, it’s already phased out by them.

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