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HLN Brand Repositioning

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HLN isn't even news should just be rebranded FFN as someone else said as FF is the only thing they air from 1PM to 6AM almost 24/7. FF is everywhere on Katz/Scripps TV networks with the sub-channels.

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AT&T/Warner should just blow up HLN and do something non-news with it.

 

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Forensic Files has been revived on HLN. The show, Forensic Files II made its debut yesterday (Feb. 23) with a new narrator, actor Bill Camp (Joker, 12 Years A Slave, Birdman and others). Article from the Atlanta Journal-Constitution...

 

https://www.ajc.com/blog/radiotvtalk/actor-bill-camp-talks-about-narrating-forensic-files-revival-hln-debuting-feb/D30IHHMOaoRliRDMdA9JpK/

Edited by tw-804

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Forensic Files II has been renewed for 2 more seasons. The premiere got nearly a million viewers and it was HLN's highest rated crime program.

 

In my opinion, I think the HLN cable channel should just go all in on true crime, or "murder porn" as I like to call it. I love Robin Meade, but her show doesn't really fit with the rest of the channel's programming. Granted, HLN is currently 3rd among the murder porn channels, but with a full relaunch, a ramp up of original shows, and a marketing blitz (after the world goes back to normal, of course), I think they could siphon some viewers from Investigation Discovery and Oxygen.

 

As for the Headline News brand, I could see CNN using it for an online streaming channel. All the other big news orgs have one, and CNN is lagging behind in that regard. Have Robin or Mike Galanos as the lead anchor, keep Morning Express live for a couple hours, and make Anderson Cooper's Full Circle the flagship show at 5 (but I don't know if Cooper would be willing to do a full hour that close to his CNN hour). Outside of those slots, they should bring back the original Headline News format we knew and loved. I mean, it's working for CBS, so hopefully it'll still work for the OG.

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