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Weather Branding

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Fort Wayne, IN

 

WANE: Live Doppler 15 FURY

WPTA (ABC): Your Weather Authority (Formerly Pinpoint VIPIR HD)

WPTA (NBC): Fort Wayne's NBC Weather

WFFT: 3D Local

 

Needless to say, the branding is relatively subpar. But on a random note, are certain brandings like "First Alert Weather" trademarked by certain station groups? Just curious.

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Fort Wayne, IN

 

WANE: Live Doppler 15 FURY

WPTA (ABC): Your Weather Authority (Formerly Pinpoint VIPIR HD)

WPTA (NBC): Fort Wayne's NBC Weather

WFFT: 3D Local

 

Needless to say, the branding is relatively subpar. But on a random note, are certain brandings like "First Alert Weather" trademarked by certain station groups? Just curious.

From what I know, a station group can try to use a branding and mandate it across the network (for example, Sinclair's "Weather Authority" or Raycom's "First Alert Weather") but it's usually never *actually* trademarked so others can't use it. It's first come first serve I guess.

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I’m going to close this thread as it’s a list thread that was a year and half old and bumped.

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