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I don't know when this happened, but we have another rebrand, y'all...this time it's WBNG in Binghamton, New York. The Quincy Media-owned station now has a new logo and new graphics. Lonnie Perkins is now replaced by a female voiceover. Stephen Arnold Music's Locals Only is out and Guardian is in. Also, the branding is now 12 News after decades of using Action News. Yet, their website is still in the Granite-era design.

 

New Logo on website: http://www.wbng.com/

Livestream to see the graphics in action: http://www.wbng.com/video/live-stream

 

EDIT (8:05pm/ET): Just learned (via their Facebook page) that it happened last week. And it looks like they have a new set as well.

 

https://www.facebook.com/video.php?v=10154544910533834

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Compared to some of the other new logos we've seen this month? This one is simple, clean, and effective. It works well.

 

Agreed. This logo is actually better than WEWS' new logo and WFXT's stuck-up logo. Quincy, as bad they probably are in new logos, actually did a good one and though WBNG got rid of their previously logo, this is still tons better than other awful logos from around the country.

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Compared to some of the other new logos we've seen this month? This one is simple, clean, and effective. It works well.

 

This is a problem with these new logos today, as I've said it years ago. It's made cheap, uninspired and lacks of creativity, originality, and distinctiveness; in other words, no "oomph" & no "stank".

 

For a station that has been on top for decades, it deserves better than this.....

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