Jump to content

Welcome, Guest!

Sign In or Create my Account to gain full access to our forums. By registering with us, you'll be able to discuss, share and private message with other members of our community.

Archived

This topic is now archived and is closed to further replies.

rkolsen

Weather + Branding

Recommended Posts

I mentioned this in the shout box but it looks like WBAL is dropping their InstaWeather + branding. They just aired a PoP promo featuring their coverage of the flash flooding, severe thunderstorms and tornado warnings (one was confirmed) yesterday afternoon. They used an oversized version of their chyron where the descriptive banner said "WBAL-TV 11 Weather". The branding was further reinforced by voice over and at the very end a graphic animation showing their horizontal logo and generic weather text.

 

I noticed a few months ago that their weather app's badge just had their logo and weather but thought it was just something the hub did and pushed out.

 

I must say I'm a bit confused by this - the weather team is great and they are a top news station. I think they've branded it this way for 20+ years.

 

Well why drop InstaWeather from the name? They should've dropped the Plus and just keep the InstaWeather name.

Share this post


Link to post
Share on other sites

Here in JoMo we've got the following branding for weather:

 

KSNF: Freeman Health Live First Alert Doppler/Freeman First Alert Stormcenter

KODE: Storm Tracker Weather

KOAM/FOX14: Skywatch 7 Weather

Share this post


Link to post
Share on other sites

It looks like they have officially dropped the InstaWeather + branding. I tweeted one of their meteorologists when the new weather logo popped up in some graphics during their noon newscast and got a like. Anyway starting at 5pm their "WBAL Weather" graphics were featured through out the forecast, with a new transition graphic/bumper and voiceover.

Share this post


Link to post
Share on other sites
WDSU dumped the WeatherPlus brand in the late 2000s. Now they're "WDSU Weather".

IIRC, WDSU used to be Exact Weather as well.

Share this post


Link to post
Share on other sites

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue. By using TVNewsTalk you agree to the Terms of Use and Privacy Policy.