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rkolsen

Weather + Branding

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I'm curious are there any stations out there that still follow / incorporate the now defunct NBC Weather Plus branding aside from WBAL?

 

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KPNX for its 24-hour local weather channel that still exists, 12 News Weather+. It's an affiliate of The Local AccuWeather Channel.

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Not that I know of at least in Oklahoma City now the brands they go by:

 

KFOR: 4Warn Storm Team

 

KOCO: First Alert Weather

 

KOKH: StormWatch

 

KWTV doesn't have a Weather brand other than just News 9 Weather.

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I know they got rid of that a few years ago in Philadelphia. ABC also got rid of the 24 hour AccuWeather channel as well.

 

These are the names in Philly:

KYW: Eyewitness Weather

WPVI: AccuWeather

WCAU: First Alert Weather

WTXF: The Weather Authority

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KDFW: FOX 4 Warn AccuWeather

KXAS: NBC 5 Weather Experts

WFAA Dosn't have a Weather brand other than just News 8 Weather.

KTVT: CBS 11 Weather Authority

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WFOR: Weather

WTVJ: NBC 6 First Alert Weather

WSVN: 7 Weather

WPLG: Local 10 - The Weather Authority

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In Pittsburgh:

 

KDKA: KDKA Local Weather

WTAE: Pittsburgh's Action Weather

WPXI: Severe Weather Team 11

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Columbus, OH

WCMH: Storm Team 4

WSYX: First Warning (Back in the 90s & 2000s they were The Weather Authority)

WBNS: Doppler 10

 

Atlanta:

WSB: Severe Weather Team 2

WAGA: FOX 5 Storm Team

WXIA: Storm Trackers

WGCL: Just CBS 46 Weather (several years ago they were Storm Trackers)

 

Cleveland, OH

WKYC: Channel 3 Weather

WEWS: Power of 5 Radar

WJW: FOX 8 Weather

WOIO: First Alert Weather

 

Cincinnati, OH

WLWT: WLWT 5 Weather

WCPO: First Warning Weather

WKRC: The Weather Authority

WXIX: FOX 19 Weather Now

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Who said this should be a station branding thread? It was a simple question.

 

#whendidlistthreadsstopbeingdiscouraged?

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Who said this should be a station branding thread? It was a simple question.

 

#whendidlistthreadsstopbeingdiscouraged?

 

I know, right? I'm guilty of doing this but I'll bring it back on-topic.

 

As far as I'm concerned, KPNX still uses it and so does WJXX. Yes, WJXX - ABC is broadcasting the local weather channel under "First Coast News Weather Plus."

 

Those are the only two, IMO, that still use it for a 24/7 local weather channel.

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Not that I know of at least in Oklahoma City now the brands they go by:

 

KFOR: 4Warn Storm Team

 

KOCO: First Alert Weather

 

KOKH: StormWatch

 

KWTV doesn't have a Weather brand other than just News 9 Weather.

 

I know they got rid of that a few years ago in Philadelphia. ABC also got rid of the 24 hour AccuWeather channel as well.

 

These are the names in Philly:

KYW: Eyewitness Weather

WPVI: AccuWeather

WCAU: First Alert Weather

WTXF: The Weather Authority

 

KDFW: FOX 4 Warn AccuWeather

KXAS: NBC 5 Weather Experts

WFAA Dosn't have a Weather brand other than just News 8 Weather.

KTVT: CBS 11 Weather Authority

 

WFOR: Weather

WTVJ: NBC 6 First Alert Weather

WSVN: 7 Weather

WPLG: Local 10 - The Weather Authority

 

In Pittsburgh:

 

KDKA: KDKA Local Weather

WTAE: Pittsburgh's Action Weather

WPXI: Severe Weather Team 11

 

Columbus, OH

WCMH: Storm Team 4

WSYX: First Warning (Back in the 90s & 2000s they were The Weather Authority)

WBNS: Doppler 10

 

Atlanta:

WSB: Severe Weather Team 2

WAGA: FOX 5 Storm Team

WXIA: Storm Trackers

WGCL: Just CBS 46 Weather (several years ago they were Storm Trackers)

 

Cleveland, OH

WKYC: Channel 3 Weather

WEWS: Power of 5 Radar

WJW: FOX 8 Weather

WOIO: First Alert Weather

 

Cincinnati, OH

WLWT: WLWT 5 Weather

WCPO: First Warning Weather

WKRC: The Weather Authority

WXIX: FOX 19 Weather Now

 

None of these are WeatherPLUS brands, so there's no reason to post them in this thread.......

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None of these are WeatherPLUS brands, so there's no reason to post them in this thread.......

 

I know. To be fair, I did say I'm guilty of doing so but I tried to bring the topic back to normal by saying KPNX and WJXX.

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The fact I posted in here and Weeters quoted me and I got an alert about it is all news to me... The things you learn around here...

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None of these are WeatherPLUS brands, so there's no reason to post them in this thread.......

Thank god.

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None of these are WeatherPLUS brands, so there's no reason to post them in this thread.......

 

At times we all get caught up in TV News Land with the branding and other things. We did it, and the world hasn't ended. I don't see what the big deal is in my book. It's what it's. No harm, no malice, but whatevs.

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in my area of fort myers

WFTX fox 4 just changed to Storm Shield 4 from power of 4/Storm Patrol 4

Wink uses the weather authority

NBC2 uses First Alert

WZVN ABC7 uses Stormwarn7/SWFL'S Most Accurate forecast (proven by weather rate yeah i know its $$$$)

 

when i was in NYC and NJ areas 1992-2003

from what i remember WNBC used doppler 4000 around 1996 to 200?

WABC obviously used accuweather

WCBS not sure fill in blanks

WNYW not sure fill in blanks

WWOR when they had news im not sure fill in blanks

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in my area of fort myers

WFTX fox 4 just changed to Storm Shield 4 from power of 4/Storm Patrol 4

Wink uses the weather authority

NBC2 uses First Alert

WZVN ABC7 uses Stormwarn7/SWFL'S Most Accurate forecast (proven by weather rate yeah i know its $$$$)

 

when i was in NYC and NJ areas 1992-2003

from what i remember WNBC used doppler 4000 around 1996 to 200?

WABC obviously used accuweather

WCBS not sure fill in blanks

WNYW not sure fill in blanks

WWOR when they had news im not sure fill in blanks

I know that WNYW is NY Weather Authority. WCBS doesn't have a branding.

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im talking about from my time there in the late 90's early 2000's i know their branding is weather authority now

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im talking about from my time there in the late 90's early 2000's i know their branding is weather authority now

Ah.

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When I'm News Director I'm gonna just sell out and brand mine...

 

"KBEX Skippy Peanut Butter Weather"

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"KBEX Skippy Peanut Butter Weather"

 

I can see the script now:

"Tonight's weather brought to you by Skippy Peanut Butter.... and just like a good spoonful of Skippy, clouds will be spreading across the area tonight..."

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I mentioned this in the shout box but it looks like WBAL is dropping their InstaWeather + branding. They just aired a PoP promo featuring their coverage of the flash flooding, severe thunderstorms and tornado warnings (one was confirmed) yesterday afternoon. They used an oversized version of their chyron where the descriptive banner said "WBAL-TV 11 Weather". The branding was further reinforced by voice over and at the very end a graphic animation showing their horizontal logo and generic weather text.

 

I noticed a few months ago that their weather app's badge just had their logo and weather but thought it was just something the hub did and pushed out.

 

I must say I'm a bit confused by this - the weather team is great and they are a top news station. I think they've branded it this way for 20+ years.

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