swillh2k2 203 Posted November 30, 2015 Share Posted November 30, 2015 [MEDIA=twitter]671348232945971201[/MEDIA] It will be launched for Super Bowl 50, along with a new graphics package, according to their press release. I personally don't love or hate it, but...I guess we'll have to see it in action. Link to comment Share on other sites More sharing options...
rkolsen 1675 Posted November 30, 2015 Share Posted November 30, 2015 It's okay. I wonder if this style logo will drift over to other CBS entities. Link to comment Share on other sites More sharing options...
Glimmer 238 Posted November 30, 2015 Share Posted November 30, 2015 It looks too much like their O&O look Link to comment Share on other sites More sharing options...
broadcastfan9751 136 Posted November 30, 2015 Share Posted November 30, 2015 It looks too plain. They'd be better off sticking with the current logo. Link to comment Share on other sites More sharing options...
Action Newsroom 1149 Posted November 30, 2015 Share Posted November 30, 2015 I agree with everyone in that the new logo is okay, but too plain and O&O-ish. I also think it's pretty dull, isn't as unique and doesn't have as much weight, or power as the previous logo. And the previous logo was LEGENDARY. I'll give them credit for updating the logo, but to me the last logo still feels as fresh and memorable as it was when it debuted 35 years ago. Link to comment Share on other sites More sharing options...
Viper550 268 Posted November 30, 2015 Share Posted November 30, 2015 The perfect way to fix it would be to at least put the old logotype in it. It would probably work just as well with it. Link to comment Share on other sites More sharing options...
Georgie56 3059 Posted November 30, 2015 Share Posted November 30, 2015 After 2+ years, they're debuting a new graphics package? What a waste. That logo does look bland, and yes, kinda O&O-ish. Link to comment Share on other sites More sharing options...
skbl17 188 Posted November 30, 2015 Share Posted November 30, 2015 Ehh...it's a bit too bland. Link to comment Share on other sites More sharing options...
Journalist 893 Posted November 30, 2015 Share Posted November 30, 2015 I laughed way too hard at the logo reveal. Then I remembered the new logo was actually an improvement. Link to comment Share on other sites More sharing options...
Guest Former Member 207 Posted November 30, 2015 Share Posted November 30, 2015 The old CBS Sports logo was about as established and recognizable as the Eye logo itself...the new one will take a getting a little use to. Link to comment Share on other sites More sharing options...
WCAUTVNBC10 408 Posted December 1, 2015 Share Posted December 1, 2015 After 2+ years, they're debuting a new graphics package? What a waste. That logo does look bland, and yes, kinda O&O-ish. Sports graphics seem to only have a 3 year lifespan these days with the 3 networks in the Super Bowl rotation launching new looks during the season they carry it. I like CBS' current look but it really didn't seem like it had much longevity to it. I would have gotten tired of it had it survived past this Super Bowl. Link to comment Share on other sites More sharing options...
A3N 996 Posted December 1, 2015 Share Posted December 1, 2015 I got a European-vibe from the new logo, which makes me wonder if the new graphics will have that European look/feel to them. Link to comment Share on other sites More sharing options...
channel2 869 Posted December 1, 2015 Share Posted December 1, 2015 The graphics CBS debuted for Super Bowl XLVII were knockoffs of what ESPN was using at the time, I don't expect CBS to be too inventive with whatever they bring out for Super Bowl 50. And I hate to say this, but geometric sans serifs have almost worn out their welcome with me. Link to comment Share on other sites More sharing options...
NEOMatrix 1295 Posted December 1, 2015 Share Posted December 1, 2015 I'm praying that CBS dosen't copy the ESPN CFB graphics (or at least the layout). As far as the logo, it feels a bit meh compared to the previous logo, but then again, NOTHING can replace the previous logo. Link to comment Share on other sites More sharing options...
Journalist 893 Posted December 1, 2015 Share Posted December 1, 2015 As far as the logo, it feels a bit meh compared to the previous logo, but then again, NOTHING can replace the previous logo. Kerning will and it did. Link to comment Share on other sites More sharing options...
NEOMatrix 1295 Posted December 1, 2015 Share Posted December 1, 2015 Also, is there a chance that CBS/Turner will create a new package for March Madness? That package has been going on for SIX years. Link to comment Share on other sites More sharing options...
24994J 5269 Posted December 1, 2015 Share Posted December 1, 2015 Also, is there a chance that CBS/Turner will create a new package for March Madness? That package has been going on for SIX years. Seeing as the current MM package is a based on/an influence of the TNT NBA and CBS NFL graphics, I would say yes. The former received a small update this year, and the latter is liking being overhauled, plus TBS got a new logo that wouldn't work in the current tourney graphics. Link to comment Share on other sites More sharing options...
johnnya2k6 171 Posted December 2, 2015 Share Posted December 2, 2015 I'm probably one of the very few to say that the CBS Sports logo they've been using since 1981 was getting past its shelf life and it was time for a change. And remember: they debuted it while Brent Musburger and the late Pat Summerall were the top voices (and Pat O'Brien having already joined the party with Jim Nantz and Verne Lundquist to later follow). But for 35 years, it served as the second longest-running logo for a network's news or sports division, right in between CBS News's and the Roone Arledge-era ABC News logo. As far as the new CBS Sports logo is concerned...you can say it's the anti-WFXT and their new, cheapened logo. Link to comment Share on other sites More sharing options...
nickp 294 Posted December 2, 2015 Share Posted December 2, 2015 Nice job by CBS Sports on the new logo Looks like something from Netscape Link to comment Share on other sites More sharing options...
24994J 5269 Posted December 2, 2015 Share Posted December 2, 2015 I can't say I was ever a fan, and I think it should've been dumped years ago, but the new one is just so damn bland. The problem is, that by installing a logo with a "normal" font (Gotham or Gotham-like, in this case), they're likely going to build the whole graphics package around that font, and when they come up with a new look in 3-5 years, the logo will change with it. The graphics should be designed to connect with the brand, and not the other way around. Look at ESPN, the departing CBS Sports logo, or even ABC/ABC News. No designer would build a package around those logos' fonts, but instead design something to compliment it. Link to comment Share on other sites More sharing options...
lugnuts6 89 Posted December 4, 2015 Share Posted December 4, 2015 To me it sorta looks like the original CBS SPORTS 'Ticket' Logo Link to comment Share on other sites More sharing options...
Viper550 268 Posted February 1, 2016 Share Posted February 1, 2016 [MEDIA=twitter]693945855489933312[/MEDIA] Now we have the CBS Sports Network and CBS Sports Radio versions which are equally dull in my opinion. I was expecting that they would have just dropped the "CBS" text on those and had them as [Eye][ Sports Radio ] and [Eye][ Sports Network ] Link to comment Share on other sites More sharing options...
rkolsen 1675 Posted February 1, 2016 Share Posted February 1, 2016 which are equally dull in my opinion. I was expecting that they would have just dropped the "CBS" text on those and had them as [Eye][ Sports Radio ] and [Eye][ Sports Network ] Just for comparison, NBCSN, is written that way with the peacock next to it. Link to comment Share on other sites More sharing options...
Georgie56 3059 Posted February 1, 2016 Share Posted February 1, 2016 Well, that didn't take long. Watching the Boomer and Carton simulcast, the new graphics are live on CBSSN right now. Looks like they're using DIN as the main font. And the ticker reminds me too much of FS1's old look. Parts of it look Sinclair-ish. Link to comment Share on other sites More sharing options...
Viper550 268 Posted February 1, 2016 Share Posted February 1, 2016 That looks like a mashup of the Thursday Night Football look with bits and pieces of Fox's recent stuff. Link to comment Share on other sites More sharing options...
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