tyrannical bastard 2944 Posted January 28 Share Posted January 28 2 hours ago, Myron Falwell said: MediaGeneral was doomed as a station group when Soo Kim and Deb McDermott forcibly took control of the chain, merged it into LIN and THEN tried to merge it into Meredith before dumping it all in Nexstar’s lap. When Media General took over the 4 NBC O&Os they wanted to dump, they got in way over their heads. They sold off KIMT, KWCH, WIAT and WDEF to make the down payment. They later sold their smallest stations to Hoak (WMBB & KALB), Nexstar (WJWB/WCWJ) and Morris (WTVQ) to get some more cash. WJAR was probably the only station that didn't tank under their control. They didn't move the needle at WNCN, and succeeded in tanking WCMH and WVTM (while WIAT climbed out of the basement for the first time EVER after their divestiture). This, the recession, and their unholy devotion to newspapers until Soo Kim came knocking (when they unloaded them to Warren Buffett and the Tampa Tribune to another party) was what led Media General to nearly filing for bankruptcy along with a series of layoffs and furloughs, even after others recovered from the economic crisis of 2008 and 2009... While NBC treated their smaller markets like garbage, the product still outranked whatever Sinclair was putting out at the time. And yes, WCMH got lots of hand-me-downs from NBC itself. I believe even their studio cameras were once used for Saturday Night Live in studio 8H at 30 Rock. Sinclair has always been "profitable" in Columbus. Having the Buckeyes on WSYX (on both ABC and FOX) has been a windfall for them, and the way they engineered their dominance in the marketplace clearly gives them the edge that WCMH and WBNS have not been able to match. Quote Link to comment Share on other sites More sharing options...
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