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WFMZ's Facebook page surpasses 100k Likes


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WFMZ posted a picture on Facebook tonight that they have over 100,000 "Likes," which I found sort of unbelievable so I checked it out myself. They have more likes than the CBS 3 page! Not sure what that says, but I think it's a testament to their huge following up here in the Lehigh Valley.

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Did this really justify it's own thread? KABC passed 1 million and we didn't have a thread on that, this certainly does not need one either.

 

That, and in reference to WFMZ having a bigger following than KYW, it's not surprising since the CBS-owned stations kinda suck at the social media game. Whether it's lack of promotion or inconsistent branding, they are far from accessible.

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Just for comparison, the other stations:

 

WPVI: 439,810

WTXF: 360,308

WCAU: 256,546

WFMZ:100,504

KYW/CBS:98,564

 

And on Twitter:

WPVI: 109,000

WCAU: 97,300

WTXF: 96,500

KYW/CBS: 48,900

Jim Gardner: 37,000

WFMZ: 20,700

 

---

 

CBS' entire web strategy is garbage. Minimum social media presence. The most hideous wordpress design I've ever seen, identity confusion (is this 3? 1060? WIP?), and one of the worst iOS apps I have ever seen. They need a redo, and fast.

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Fun fact: The top four CBS stations' Facebook page likes combined do not equal/exceed 3 of the 4 competing ABC stations.

 

WCBS/KCBS/WBBM/KYW: 585K

 

KABC: 1.03M

WLS: 700K

WABC: 651K

WPVI: 435K (Plus 57K for the non-news station page)

Combined: 2.82M (2.88M) Plus another 175K for the 4 stations' weather pages

 

And their presence is sorely lacking on the network level, as well...

 

NBC News: 4.18M

ABC News: 4.09M

GMA: 2.95M

Today: 2.83M

CBS News: 1.99M

World News: 1.14M

Nightly News: 724K

This Morning: 709K

Evening News: 262K

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Let's compare KYW to some of the least popular sports teams (and Philly sports)

*All data found on Twitter.com

 

Philadelphia Phillies: 823,226

Philadelphia Eagles: 454,515

Philadelphia Flyers: 337,420

Philadelphia 76ers: 314,641

Charlotte Bobcats: 208,049

San Diego Padres: 116,559

Florida Panthers: 108,120

Arizona Cardinals: 95,533

Philadelphia Union: 49,668

------------------------------------

KYW/CBS: 48,900

------------------------------------

Colorado Rapids: 30,028

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...Whether it's lack of promotion or inconsistent branding, they are far from accessible.

 

FWIW, CBS3 just started their "shore getaway" contest inwhich you can win a weekend stay at a beach house in Ocean city. You have to like their facebook page inorder to enter it.
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