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PRI's "This American Life" explores the "Hello" image campaign


WXmanTim

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http://m.thisamericanlife.org/radio-archives/episode/520/no-place-like-home

 

Apparently Calgarians LOVED the image campaign. The guy Ira Glass interviews from Calgary had no clue before this was taped that "Hello" was used so widespread across the U.S.

 

I was in my car, with the sound down low talking to my roommate when I instantly recognized the the tune and new almost immediately what they were talking about.

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