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TEGNA Broadcasting and Digital General Discussion


ABC 7 Denver

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10 hours ago, TSSZNews said:

Maybe, but the current logo was in dire need of some kind of update.

 

They could at least put the eight inside a box or something...to keep some continuity from the last logo design.  They could've done better.

Edited by TheRyan
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8 hours ago, ABC 7 Denver said:

 

image.png.9da0d438a6dabdd8726e1a25c296cda8.png

Seems basic. Not bad but not amazing. 

 

Maybe the wrong forum for this but million dollar question. Does Tegna drop the "Local" branding from WATN and WOI I know that was a Nexstar thing. Guess we will find out in the coming days and weeks. 

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6 hours ago, Working4You said:

Seems basic. Not bad but not amazing. 

 

Maybe the wrong forum for this but million dollar question. Does Tegna drop the "Local" branding from WATN and WOI I know that was a Nexstar thing. Guess we will find out in the coming days and weeks. 

 

They definitely will. It doesn't comport with their branding policies. ABC24.com redirects to LocalMemphis.com currently. So ABC24.com will become the root domain. WeAreIowa.com may remain the same, but it could redirect to ABC5Iowa.com as well, to align closer to Tegna's branding standards.

Edited by ABC 7 Denver
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7 hours ago, Working4You said:

Seems basic. Not bad but not amazing. 

 

Maybe the wrong forum for this but million dollar question. Does Tegna drop the "Local" branding from WATN and WOI I know that was a Nexstar thing. Guess we will find out in the coming days and weeks. 

That's a most definite as using Local 'Channel Number' as branding isn't so much of a thing anymore except for maybe a handful of TV stations these days. They'll most likely be re-branded as WATN 24 and WOI 5 on the non-news side of things. As for newscasts, a return to the generic "Channel 5 News" or "News 5" branding would probably be the most logical direction WOI to go at this point. WATN may require some "creativity" to say the least as a means of moving ratings in the right direction.

17 minutes ago, ABC 7 Denver said:

 

They definitely will. It doesn't comport with their branding policies. ABC24.com redirects to LocalMemphis.com currently. So ABC24.com will become the root domain. WeAreIowa.com may remain the same, but it could redirect to ABC5Iowa.com as well, to align closer to Tegna's branding standards.

On a side note, WOITV.com re-directs to WeAreIowa.com, so that should give you an idea on what direction they might be going.

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1 hour ago, TennTV1983 said:

That's a most definite as using Local 'Channel Number' as branding isn't so much of a thing anymore except for maybe a handful of TV stations these days. They'll most likely be re-branded as WATN 24 and WOI 5 on the non-news side of things. As for newscasts, a return to the generic "Channel 5 News" or "News 5" branding would probably be the most logical direction WOI to go at this point. WATN may require some "creativity" to say the least as a means of moving ratings in the right direction.

On a side note, WOITV.com re-directs to WeAreIowa.com, so that should give you an idea on what direction they might be going.

 

Or maybe bring back "Eyewitness News" for both WOI and WATN. ABC 5 (WOI-TV/DT) carried the Eyewitness News name from 2001-06 and (WATN) ABC 24 also carried it as well from 2000-10 back when they were WPTY.

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4 hours ago, TennTV1983 said:

That's a most definite as using Local 'Channel Number' as branding isn't so much of a thing anymore except for maybe a handful of TV stations these days. They'll most likely be re-branded as WATN 24 and WOI 5 on the non-news side of things. As for newscasts, a return to the generic "Channel 5 News" or "News 5" branding would probably be the most logical direction WOI to go at this point. WATN may require some "creativity" to say the least as a means of moving ratings in the right direction.

On a side note, WOITV.com re-directs to WeAreIowa.com, so that should give you an idea on what direction they might be going.

 

TEGNA mandate requires the use of the PSIP in all branding. So it's most certainly either ABC 5 or WOI 5. So either they pickup WOI5.com or they keep ABC5Iowa.com as the root. The latter is cheaper.

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7 minutes ago, ABC 7 Denver said:

 

TEGNA mandate requires the use of the PSIP in all branding. So it's most certainly either ABC 5 or WOI 5. So either they pickup WOI5.com or they keep ABC5Iowa.com as the root. The latter is cheaper.

 

Really? What about WCSH/News Center Maine?

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25 minutes ago, ABC 7 Denver said:

 

TEGNA mandate requires the use of the PSIP in all branding. So it's most certainly either ABC 5 or WOI 5. So either they pickup WOI5.com or they keep ABC5Iowa.com as the root. The latter is cheaper.

 

you said the secret word!!!

 

pee wee herman 80s GIF

 

today's secret word is.... mandate...

 

i guess they forgot about the "mandate" when they gave KVUE a new logo...

 

and WCNC...

 

need to impress tvnewstalk???

 

use the word "mandate!"

 

works every time...

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48 minutes ago, ABC 7 Denver said:

 

TEGNA mandate requires the use of the PSIP in all branding. So it's most certainly either ABC 5 or WOI 5. So either they pickup WOI5.com or they keep ABC5Iowa.com as the root. The latter is cheaper.

 

This is not correct. Please make better posts.

Edited by Big Mood
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Yo, let's calm down.

 

Sure, channel numbers are useful for most stations. But not all of them.

 

A good local brand is decided by figuring out what has brand equity and will resonate with viewers. Obviously, in Charlotte and Austin, that hasn't been a channel number for the Tegna stations in a long time.

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