24994J 4762 Posted April 24, 2013 Share Posted April 24, 2013 There has been much discussion over the years on this forum about the traditions and potential changes at WLS-TV. In recent weeks and months, there have been signs of looming changes. Whether it's minor graphic updates, new music cues, different camera angles, updated mic flags or programming changes, it's is clear that the ABC 7 that has been visually stagnant for nearly a decade is prepping for a major makeover. As I said, changes to this point have been minor and scattered, but in the words of A.J. Clemente, the "f*cking sh*t" is about to hit the fan. As this all develops, I'm taking the initiative (and I hope no one minds) and devoting an entire thread to the changes to come. Perhaps the BIGGEST change yet has shown its head for the first time. Ladies and gentlemen, I give you... "7 in the Morning" Yes, the morning news that has existed under the "Eyewitness/ABC 7 News This Morning" branding for 24 years is about to get a major overhaul. In a flashy commercial with its own campy theme song, the current morning team reintroduces themselves to viewers (on a first-name basis, no less). Some things to note about this: The word "news" is only referenced once or twice in the whole promo, most notably absent in the title of the program. The current "ABC 7" super-glossy logo is used, not the flater look being adopted by fellow ABC stations...though the new mics with the new ABC logo do appear. I hope and pray this to be the case, but there is no reference to "Weather and Traffic on the 7's". That gimmick has worn itself out and has severely limited the potential of the show. By the time they have a chance to enjoy themselves, WHADDYA KNOW! It's the 7th minute. This has hurt them as WGN and WMAQ have taken the morning crown in recent years. The airing of the program remains 4:30-7:00. Is this a potential successor to "Windy City Live", should the 9am show meets its demise? The graphical elements in the commercial appear to be done in-house, matching alot of the floating elements of WCL. I'm going to reserve judgement on all of these developments until they come to fruition, but I will admit that this is a little unsettling. However, if they wanted to make a splash with this ad, they've succeeded so far. The promo was attention-grabbing and unlike anything I would've ever expected out of the news division at WLS. It doesn't hurt that they aired one of the "ABC 7 News This Morning" promos immediately following this new piece of work. I have the tease on the DVR, and I'll try to get it up as soon as possible. *SEE BELOW* Brace yourselves, this is not a drill. This shall be a Sweeps to remember in Chicago. Quote Link to comment Share on other sites More sharing options...
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