bc485 81 Posted March 19, 2013 Share Posted March 19, 2013 This new graphic, teasing an upcoming story, appeared during the 5:00 p.m. newscast tonight. Could this be a preview of a new look? The current standardized CBS local station graphics have been around since April 2010 (http://newsbyte2.blogspot.com/2010/04/cbs-2-news-debuts-news-graphics.html) and could stand to be upgraded, although I don't think that this would be much of an upgrade. I also strongly dislike the idea of a graphic popping up during the newscast teasing a story coming up... It is way too distracting. What does everyone else think? Do you think there is a new look coming soon? [ATTACH]1167.IPB[/ATTACH] Link to comment Share on other sites More sharing options...
Geoffrey 779 Posted March 19, 2013 Share Posted March 19, 2013 Wow. This matches nothing and looks beyond generic. They didn't even stick random and plain CBS eyes in this like they did with everything in the current look. And the right side just cuts off right before the bug. It doesn't look like it was thought out. There's no design to it. Their 2007-2010 look before they standardized everything was great. Not sure why they had to dump that. I hope this isn't a sign of a further degrading. Link to comment Share on other sites More sharing options...
ABC 7 Denver 1552 Posted March 19, 2013 Share Posted March 19, 2013 Yuck! Looks like a Raycom graphic. Link to comment Share on other sites More sharing options...
anchorman 93 Posted March 19, 2013 Share Posted March 19, 2013 Would be a definite downgrade. Link to comment Share on other sites More sharing options...
Geoffrey 779 Posted March 19, 2013 Share Posted March 19, 2013 The "!" really makes me want to watch. Link to comment Share on other sites More sharing options...
TexasTVNews 1366 Posted March 19, 2013 Share Posted March 19, 2013 This could mean the first of what will be many graphic changes for CBS 2 New York, and for what I think all CBS Network O&O's, sister stations too. (I could be wrong on this, but I maybe right). Link to comment Share on other sites More sharing options...
NYNews 54 Posted March 19, 2013 Share Posted March 19, 2013 I hope not. I mentioned this in the Chicago Forum, in the Bill Kurtis and Walter Jacobson sign-off thread, but I really like the L3s used in the tribute video. I was hoping CBS would update the graphics to those. See below: Link to comment Share on other sites More sharing options...
C Block 1487 Posted March 19, 2013 Share Posted March 19, 2013 I hope not. I mentioned this in the Chicago Forum, in the Bill Kurtis and Walter Jacobson sign-off thread, but I really like the L3s used in the tribute video. I was hoping CBS would update the graphics to those. See below: That's interesting because those L3s certainly do not look thrown together. Not to look into things too much, but the blue CBS part somewhat matches the KYW promo that Hulkie posted a few days ago, the typefaces are that of the CBS corporate identity, and the black angled shape matches the CBS This Morning L3s. I don't mean to be another speculative internet hack (which I am), but it is strange that they would use different L3s for that signoff video, and L3s that match some things we've seen lately. Link to comment Share on other sites More sharing options...
A3N 996 Posted March 19, 2013 Share Posted March 19, 2013 Wow. This matches nothing and looks beyond generic. They didn't even stick random and plain CBS eyes in this like they did with everything in the current look. And the right side just cuts off right before the bug. It doesn't look like it was thought out. There's no design to it. Their 2007-2010 look before they standardized everything was great. Not sure why they had to dump that. I hope this isn't a sign of a further degrading. Would the L3 look more complete if the logo/bug were in a box instead of how it's set up now? It doesn't look bad per se, but the color scheme is too WNBC-ish. Link to comment Share on other sites More sharing options...
Jess 1110 Posted March 19, 2013 Share Posted March 19, 2013 That's interesting because those L3s certainly do not look thrown together. Not to look into things too much, but the blue CBS part somewhat matches the KYW promo that Hulkie posted a few days ago, the typefaces are that of the CBS corporate identity, and the black angled shape matches the CBS This Morning L3s. I don't mean to be another speculative internet hack (which I am), but it is strange that they would use different L3s for that signoff video, and L3s that match some things we've seen lately. It matches certain elements I've seen show up on KYW lately. They run a little graphic on the end credits of the last CBS show to hype up the 11. It uses the same blue/grey colors as those lowers. If that's part of any prispective new look, color me intrigued. Link to comment Share on other sites More sharing options...
AceHawk447 17 Posted March 19, 2013 Share Posted March 19, 2013 If anything, any update to WCBS's and other O&Os' news graphics should start w/ a shift from Arial. A variant of Gotham would work...the lighter weights (as seen in the Bill/Walter video that NYNews brought up, excellent find!), for example, would suffice to set WCBS, et al.'s use of the font apart from that of WNBC and its network sisters. Link to comment Share on other sites More sharing options...
News 9 Viewer 100 Posted March 19, 2013 Share Posted March 19, 2013 I hope not. I mentioned this in the Chicago Forum, in the Bill Kurtis and Walter Jacobson sign-off thread, but I really like the L3s used in the tribute video. I was hoping CBS would update the graphics to those. See below: That's interesting because those L3s certainly do not look thrown together. Not to look into things too much, but the blue CBS part somewhat matches the KYW promo that Hulkie posted a few days ago, the typefaces are that of the CBS corporate identity, and the black angled shape matches the CBS This Morning L3s. I don't mean to be another speculative internet hack (which I am), but it is strange that they would use different L3s for that signoff video, and L3s that match some things we've seen lately. Why would they be? CBS was saying goodbye to two legends of tv journalism, probably for good this time. I was personally hoping that CBS would revise the current open by fixing the glass eye and base the rest of a new package on what WBZ was using before they switched to the current o&o package. I hope this L3 is not the finished product, because it needs work. Besides being carelessly placed (there's almost no space between it and the CBS 2 logo), the upper line isn't wide enough vertically and the font in the lower line is too thin. Link to comment Share on other sites More sharing options...
kshow 163 Posted March 19, 2013 Share Posted March 19, 2013 I first saw this 'tease' graphic two weeks ago... It's not really new. I don't think it's a preview of a new look. Link to comment Share on other sites More sharing options...
Twigz1 9 Posted March 20, 2013 Share Posted March 20, 2013 Kind of has the same type of scheme that the CBS (city name) websites have, the white and blue mixture. Very plain. Link to comment Share on other sites More sharing options...
anthonyz 26 Posted March 20, 2013 Share Posted March 20, 2013 New logo is in. [ATTACH]1169.IPB[/ATTACH] Link to comment Share on other sites More sharing options...
24994J 5269 Posted March 20, 2013 Share Posted March 20, 2013 New logo is in. cbsnewyork.png Funny, I tried that a few years back... ...And both still look better than the NBC versions. Link to comment Share on other sites More sharing options...
Big Country News 435 Posted March 20, 2013 Share Posted March 20, 2013 Funny, I tried that a few years back... ...And both still look better than the NBC versions. Anything looks better than the NBC version. Link to comment Share on other sites More sharing options...
ABC 7 Denver 1552 Posted March 20, 2013 Share Posted March 20, 2013 New logo is in. cbsnewyork.png Nope. I have never liked any version of this logo! Link to comment Share on other sites More sharing options...
Jess 1110 Posted March 21, 2013 Share Posted March 21, 2013 How much Gotham is 2 using in promos? For the most part that's all I'm seeing down here on 3. Link to comment Share on other sites More sharing options...
Jess 1110 Posted March 22, 2013 Share Posted March 22, 2013 Here are some examples of the new-look promo style as seen on CBS 3: I offed it onto my website because I'm kind of falling asleep but here we go... http://mctyw.net/gallery-cbs-3-new-look-hints/ More when I'm something more resembling awake... Link to comment Share on other sites More sharing options...
bostonmediaguy 122 Posted March 22, 2013 Share Posted March 22, 2013 Looks good! Link to comment Share on other sites More sharing options...
channel2 869 Posted March 23, 2013 Share Posted March 23, 2013 KCNC has, in the last several months, been using full screen graphics that look a little nicer than the overall O&O graphics, and, unlike them, match the network's look by using Proxima Nova instead of Arial. Has anyone else been seeing those on their CBS O&Os? Link to comment Share on other sites More sharing options...
ABC 7 Denver 1552 Posted March 23, 2013 Share Posted March 23, 2013 KCNC has' date=' in the last several months, been using full screen graphics that look a little nicer than the overall O&O graphics, and, unlike them, match the network's look by using Proxima Nova instead of Arial. Has anyone else been seeing those on their CBS O&Os? Clearly, I need to watch KCNC news more often. Link to comment Share on other sites More sharing options...
AceHawk447 17 Posted March 25, 2013 Share Posted March 25, 2013 KCNC has' date=' in the last several months, been using full screen graphics that look a little nicer than the overall O&O graphics, and, unlike them, match the network's look by using Proxima Nova instead of Arial. Has anyone else been seeing those on their CBS O&Os? Kudos to KCNC for going that route...and to you, channel2, for that font tip. Proxima Nova on the Eye O&O ties into network, and is also a major step up from Arial. Perfect. [i wonder 1) if THAT's the look that'll be rolled out, and 2) which station(s) will be next on board w/ it.] Link to comment Share on other sites More sharing options...
C Block 1487 Posted March 26, 2013 Share Posted March 26, 2013 ^^^ I haven't seen Proxima Nova on KCNC, but I have seen the updated blue eye backdrop. I think every affiliate was ordered to start using it (as opposed to the darker one, see my avatar) because KPIX started using it around the same time. One thing I've also noticed on KCNC this week is that they have new talent idents. What's unusual about them is that they use the tagline "Colorado's News Channel"— a tagline they haven't used in at least eight years. Link to comment Share on other sites More sharing options...
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